Episodes

  • S2E5: Brew your Brand with Karthik Srinivasan, Communications Consultant and Author

    S2E5: Brew your Brand with Karthik Srinivasan, Communications Consultant and Author
    Jul 19 2021

    You are a brand. Brew it to make it refreshing, stimulating to leave an indelible impression on others. In this episode, Saurabh is joined by Karthik Srinivasan, an author, communications strategy consultant and LinkedIn influencer. In the twenty years since joining the corporate communications team of an IT company in Delhi, Karthik has worked on both the client-side (Flipkart, Subex) and the agency side (Ogilvy, Edelman, Text 100). He has also steered the introduction of social media in corporate communications, advertising and PR industries in India, besides handling social media for brands like Lenovo India, General Motors India, LinkedIn India, BlackBerry and IBM, among others. He is the author of Be Social: Building Brand YOU Online which covers the entire gamut of the work you can do for yourself online—starting with your specific reasons to be active on social media, how to navigate the online space, how to articulate your objectives consistently and how to build pipelines of content to augment your brand over a period of time.

    [02:19] When you started out, did you think that you are a natural fit for a communication role?
    [14:22] After working on both sides of the aisle, which side do you prefer - Agency or Client?
    [12:30] When you joined Flipkart, did it feel more like a tech or consumer company?
    [18:49] How has the marketing landscape changed in the last few years?
    [22:44] How would you explain the concept of personal branding in one sentence?

    [25:31] What is unique about your approach in helping your clients build a strong personal brand?
    [31:48] What will be your advice to people who are looking to build out their personal brand?

    Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Karthik Srinivasan on LinkedIn www.linkedin.com/in/karts/

    Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    48 mins
  • S2E4: Tomorrow's Government with Jaideep Prabhu, Professor of Marketing, University of Cambridge

    S2E4: Tomorrow's Government with Jaideep Prabhu, Professor of Marketing, University of Cambridge
    May 4 2021
    Tomorrow's government will be all about foretelling what is going to happen tomorrow and delivering that today to its constituents. In this episode, Saurabh is joined by Jaideep Prabhu, an author, professor and thought leader. Jaideep is currently the Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation. Jaideep recognises that although innovation is the major strategy for companies worldwide, the current economic climate is suppressing R&D budgets and traditional highly structured innovation processes. Western companies, he says, should look to the frugal and flexible approach to innovation used by countries like India, Brazil and China as they lead the way in economic growth. [05:18] What is one big trend you've observed post-pandemic for the education industry? [18:11] How can businesses keep their customers excited and delighted in the post-pandemic era? [23:51] How would you explain innovation to a non-business audience? [34:08] What is Jugaad? [45:46] What is the one piece of advice you offer to bureaucrats? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Jaideep Prabhu on LinkedIn www.linkedin.com/in/jaideep-prabhu-94b3102/ Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    46 mins
  • S2E3: Business of Storytelling with Anjali Sharma, Managing Director, Narrative

    S2E3: Business of Storytelling with Anjali Sharma, Managing Director, Narrative
    Mar 29 2021
    In a content noisy world, stories will be the currencies that will be valued the most. In this episode, Saurabh is joined by Anjali Sharma, a business communications specialist and a business storyteller. Anjali helps corporate professionals become storytellers to drive business outcomes and their personal success. Anjali is currently the Managing Director of Narrative: The Business of Stories. She works with private and government organizations to determine what their individual and unique business challenges are and by incorporating Story Skills, she crafts individualized solutions to help solve those challenges. [01:08] How did you get into corporate storytelling? [05:20] How do you look at the business of corporate storytelling? [08:29] How does the process of storytelling work? [16:25] What are your guiding principles for crafting a good story? [29:58] What kind of narratives you prefer for building business stories? [34:02] Can the impact of stories be measured? [36:33] Who or which story do you look up to for inspiration? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Anjali Sharma on LinkedIn www.linkedin.com/in/anjali-sharma. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    42 mins
  • S2E2: Experience meets Marketing with Roshan Abbas, Founder, Kommune India

    S2E2: Experience meets Marketing with Roshan Abbas, Founder, Kommune India
    Mar 5 2021
    Experience is an education in itself. In this episode, Saurabh is joined by Roshan Abbas, one of India's finest orators and storytellers. Roshan founded and led Encompass (now Geometry Encompass) as Managing Director into becoming India's largest, most awarded experiential marketing agency. He is now the founder of Kommune India, which is a collective of artists, performers, and creators looking to create and nurture performance art ideas. Roshan loves to convert ideas to execution, connect people to possibilities, and help tell stories. [00:53] How would you describe yourself? [04:40] How different professional experiences helped you become a better communicator? [08:40] Can you talk about your book "Speechless”? [16:19] What is the difference between live show and broadcast communication format? [21:50] What is the journey that experiential/event marketing space evolved over time? [36:29] How can you enhance your employee experience to achieve a great customer experience? [48:34] What is the story behind starting Kommune? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Roshan Abbas on LinkedIn www.linkedin.com/in/roshan-abbas. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    54 mins
  • S2E1: Business and Spirituality with Acharya Prashant, Founder of PrashantAdvait Foundation

    S2E1: Business and Spirituality with Acharya Prashant, Founder of PrashantAdvait Foundation
    Feb 18 2021
    Can spirituality help unlock business growth? In this episode, Saurabh is joined by Acharya Prashant, an Indian author, poet, and Vedanta teacher to find meaning and connection between spirituality and business. Acharya Prashant is the founder of PrashantAdvait Foundation - a non-profit organization working towards reconnecting the world with Advaita Vedanta. In the classical sense, he is a most orthodox spiritual teacher, and in the contemporary sense, he is a veganism promoter, an environmental activist, a science activist, a campaigner against superstition, and a champion of essential human freedom. [04:37] Why did Acharya Prashant take the road less traveled after graduating from the best college? [06:59] Is there a connection between business and spirituality? [20:09] Can one fix an organization's culture using ancient wisdom? [24:43] Why it is important for businesses to have a clear purpose? [32:38] What can we learn about sustainability from Vedanta (ancient scriptures of India)? Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire and reflect on their journeys and plan for the future. Follow Acharya Prashant on LinkedIn www.linkedin.com/in/prashantadvait. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    46 mins
  • Thank You Message and Season's Greetings

    Thank You Message and Season's Greetings
    Dec 23 2020
    Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    2 mins
  • EP08: Changemakers with Tracey Hamilton, Founder at Moveo Global

    EP08: Changemakers with Tracey Hamilton, Founder at Moveo Global
    Dec 15 2020
    If I try to sell you two kinds of yoghurt, which one would you buy - the one which has 10% fat in it or the other which is 90% fat-free? You are more likely to pick the one which is 90% fat-free because you may not like the idea of consuming a product which has 10% fat in it. Even though both are exactly the same products. In business, we call this as framing effect and when you apply this widely for solving big business challenges, magic happens. In this episode, Saurabh is joined by Tracey Hamilton, Founder at Moveo Global, which is a next generation business consultancy. Tracey is passionate about working with mission-driven Founders and leaders in high growth Enterprises, helping them frame the right question and navigate at speed. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Tracey on LinkedIn www.linkedin.com/in/mstraceyhamilton Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    29 mins
  • EP07: Poets & Quants with Vineet KKN 'Panchhi', Founder at Word Of Mouth Media

    EP07: Poets & Quants with Vineet KKN 'Panchhi', Founder at Word Of Mouth Media
    Nov 17 2020
    "Waqt aa gaya ki zindagi pe ghaur kiya jaaye, Sab kuch toh kar chuke hain, ab kuch aur kiya jaaye." These are the two lines that you will find on the LinkedIn profile of our guest today. Poetry is about structure and imagery. You have to get your message into the right rhythm, perfect rhyme scheme, and precise syllable count. Call it his brevity or his ability to paint a scene in just a few words, our guest has this innate ability to connect and resonate with his listeners. In this episode, Saurabh is joined by Vineet KKN Panchhi, a poet, a storyteller, a communication consultant, a YouTuber, and a filmmaker. Vineet is currently the Founder at Word of Mouth Media, which is a boutique creative agency with end-to-end digital solutions helping brands tell their story the way it deserves to be told. Listen to the podcast to discover untold stories and unfiltered content from marketers, researchers, technologists, and artists to share, inspire, and reflect on their journeys and plan for the future. Follow Vineet on LinkedIn www.linkedin.com/in/panchhi Talk to Saurabh, Chief Operating Officer at Asia's leading insights business, on LinkedIn www.linkedin.com/in/saurabhsardana, on Twitter @saurabh_sardana, and on FB/Instagram @sardana.saurabh. Please send in your feedback at saurabhsardana@gmail.com.
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    40 mins