Liza Irazoque's story is one of determination, adaptability, and a relentless pursuit of excellence. Born and raised in Chicago to Mexican parents, Liza's journey is deeply rooted in her multicultural upbringing. Her parents ensured she stayed connected to her heritage by taking annual trips to Mexico, which instilled in her a deep appreciation for her culture. This strong sense of identity has been a driving force in her career and personal life.

Liza’s professional journey took an unexpected turn when she decided to move to Cancun. Initially intended as a short vacation, it turned into a three-year stint selling timeshares. "I arrived on a Wednesday, saw a job post, and by Saturday, I was already working," Liza recalls. Her experience in Cancun not only deepened her connection to Mexico but also honed her sales skills, preparing her for her future in real estate.

When COVID-19 hit, Liza found herself back in Chicago. The pandemic shutdowns brought her back home, where she sought new opportunities. Driving by a real estate school one day, she decided to pivot her career. "I wasn't doing anything at the moment, and with no one traveling, timeshares were at a standstill. So, I thought, why not give real estate a try?" she explains.

Transitioning from selling timeshares to real estate wasn't as drastic as it might seem. Both roles required her to connect with people and understand their needs. However, the motivations of her clients were different. "In timeshares, people are on vacation, and there's often buyer's remorse. In real estate, clients already want to buy a home; it's a significant, tangible investment for their families," Liza notes.

Liza’s ability to read people and adapt her approach has been crucial to her success. She emphasizes the importance of making connections and collaborating with colleagues to better serve clients. "I'm a people's person. I love to interact and be involved in various organizations. Building relationships and collaborating is key to providing the best for my clients," she says.

Her approach to real estate is holistic, taking into account the emotional and psychological aspects of buying a home. "We're more than just brokers; we're psychologists, financial advisors, and problem-solvers for our clients. It's about preparing for the worst and hoping for the best, making sure clients feel comfortable and prepared for any scenario," Liza explains.

One of Liza’s notable strengths is her ability to anticipate and manage client expectations. By preparing clients for potential challenges, she ensures they remain calm and confident throughout the transaction. "If anything goes wrong, they remember I warned them, and we can pivot together," she says.

Liza’s personal journey has also influenced her professional approach. Having struggled with weight and self-esteem issues, she underwent gastric bypass surgery in 2019, transforming her life. This personal victory has given her a newfound confidence and a passion for running, with two marathons under her belt. "Running is my me-time, a way to de-stress and reflect on life and business. It’s about the journey, not just the destination," Liza shares.

Her success in real estate is a testament to her adaptability, resilience, and strong work ethic. As she continues to grow her career, Liza remains committed to learning and evolving. "Challenges are a part of life and business. Staying informed and connected with industry changes through organizations like YPN and NARUP helps me adapt and thrive," she states.

Looking ahead, Liza is excited about her new chapter as a solo agent. After gaining valuable experience on teams, she's eager to implement her learnings into her own business. "I want to see what I can achieve on my own, applying everything I’ve learned to provide the best service to my clients," she...

Jeff Weinberg, President of Drexel Properties, has a fascinating story that intertwines the worlds of hospitality and real estate. Born and raised in Chicago, Jeff’s roots are deeply embedded in the city’s rich restaurant culture. His family owned several well-known establishments, including the iconic Diner Grill on Irving Park in Lakeview, which has been serving the community since 1934. Jeff fondly recalls the vibrant energy of the diner, a place where late-night revelers would go to sober up or enjoy a post-game meal after a Cubs game.

Despite the allure of the family business, Jeff felt a different calling in his mid-twenties. As his friends started buying condos, Jeff realized he didn’t just want a space in the sky—he wanted to own the ground beneath it. At 26, he purchased his first property, a two-flat in West Lakeview, marking the beginning of his real estate journey. A decade later, he founded Drexel Properties, starting with a 20-unit building in Hyde Park. This transition from hospitality to real estate wasn’t just about financial growth for Jeff; it was about creating lasting value.

Jeff's success in real estate is rooted in his ability to see properties not just as investments, but as communities that need nurturing. His background in the restaurant industry instilled in him a strong service mindset, which he applies to his property management business. Jeff says, “I run my property management company like a restaurant. I want my tenants to love where they live and feel great every day when they come home.” This philosophy has been central to his success, as he believes every business is ultimately a service business.

In the early 2000s, Jeff’s ventures expanded beyond buying properties. He took on challenging projects like converting apartment buildings into condominiums and even building a single-family home from the ground up. He enjoyed the tangible progress of construction, likening it to the satisfaction of seeing wood being cut and buildings rising. Yet, his heart remained in managing multifamily apartments, where he could directly impact people’s lives.

Jeff’s approach to real estate is deeply personal. He values relationships and believes in taking care of people, whether they are tenants, investors, or partners. He recounts a story of a building with numerous code violations that others wouldn’t touch. Jeff saw an opportunity and worked closely with city officials to resolve the issues, demonstrating his problem-solving skills and dedication to improving communities.

His service mindset extends beyond his professional life. Jeff is actively involved in mentoring programs like Chicago Scholars, which supports first-generation college students from inner-city high schools. He also participates in Students Run Chicago, a program that trains high school students for marathons. Jeff’s commitment to giving back is rooted in his own experiences of humble beginnings and the desire to create opportunities for others.

Jeff’s dedication to service and community is evident in every aspect of his work. He advises businesses to adopt a service mindset, focusing on solving problems immediately rather than making excuses. He believes that taking care of people leads to better business outcomes and a more fulfilling life. “If you solve the problem first, people will help you solve the problem,” he says, highlighting the importance of empathy and proactive problem-solving.

As Jeff looks to the future, his goals include pulling back from the day-to-day demands of his business to focus more on mentoring and giving back. He wants to help young people find paths to success, just as he did, and create generational wealth and independence. His story is a testament to the power of showing up, taking care of people, and staying true to one’s values.

Greg Dekalb sits down with John Thomas, a seasoned real estate expert who has been in the industry since he was 19. John’s journey is a testament to creativity, risk-taking, and an unwavering pursuit of knowledge. His story is filled with valuable insights that can inspire and guide you in your own real estate endeavors.

John’s foray into real estate began while he was still in college, with his first deal involving Fred Smith of Federal Express. Recognizing the unsustainable nature of Federal Express’s retail space strategy, John proposed a revenue-sharing model that integrated companies with similar demographics. This innovative approach set the stage for his future success.

One of the key takeaways from John’s story is the importance of understanding the market. “Knowledge is the key to real estate,” John emphasizes. By staying informed about market trends and conditions, you can make more effective and strategic decisions. John’s anti-cyclical investment strategy, where he buys assets that others overlook, has been a cornerstone of his success. Whether it’s hotels, shopping centers, or industrial buildings, he consistently goes against the market grain, finding opportunities where others see risk.

John’s career is also marked by his ability to reposition assets. An excellent example of this is his purchase of a hospital in Elgin for $900,000, which he later leased to the state of Illinois. This knack for transforming properties into profitable ventures underscores the value of creative thinking in real estate.

Despite facing significant challenges, including a stint in prison and losing a billion-dollar fortune, John’s resilience and adaptability shine through. He shares how he used his time in prison to teach fellow inmates about real estate, helping them rebuild their lives post-incarceration. “Being a felon doesn’t define you as a person,” John asserts. His story is a powerful reminder that no matter the setbacks, you can always rebuild and come back stronger.

John’s current venture, BlockStar, is a testament to his forward-thinking approach. Combining real estate with artificial intelligence and cryptocurrency, BlockStar aims to revolutionize the way properties are bought and sold. “We’re the first company totally tied to assets, tied to real estate,” John explains. This innovative approach not only provides liquidity to property owners but also opens up new avenues for investment.

Throughout the episode, John’s insights offer practical advice for anyone interested in real estate. He stresses the importance of cash flow in any deal and advises against falling in love with transactions that don’t generate revenue. This pragmatic approach is crucial for long-term success in the industry.

John also highlights the importance of observation and local knowledge. By paying attention to the conditions of properties in your neighborhood, you can identify opportunities that others might miss. This hands-on approach can be especially valuable when starting out in real estate.

Moreover, John’s story underscores the significance of perseverance and making connections. He encourages you not to be afraid of making phone calls and pushing ahead despite rejections. His own experience of re-entering the real estate market after prison serves as a powerful example of what determination and persistence can achieve.

John Thomas’s story is a rich source of inspiration and practical wisdom. His journey from humble beginnings to becoming a real estate mogul demonstrates that with knowledge, creativity, and resilience, you can navigate the complexities of the real estate market and achieve remarkable success.