In our fifth and final Techtember episode this year, Real Estate Team OS brings you the co-founders of Lab Coat Agents in conversations at the intersection of AI and relationships.

In just 20 minutes, Tristan Ahumada recommends top tech tools for today’s environment, why agents who use AI won’t replace agents who don’t, the right way to differentiate through tech, and a simple process to keep up with the latest trends.

Then, in under 20 minutes, Nick Baldwin breaks down the marketing challenge of meeting client expectations, how to get better results from ChatGPT, and how he’s blending in-person and tech-enabled experiences as he heads back into production as an agent.

TRISTAN AHUMADA

Before he founded Lab Coat Agents, Tristan Ahumada built a tech-forward reputation in his first real estate office and then in his local real estate market.

Over the past 20 years, he’s remained a “10 out of 10” in his passion for new tools and tech to empower agents, teams, and brokerages. He returns to Real Estate Team OS to talk about AI, attention and relationships and brings both trends and counter-trends to the conversation.

Tristan recommends specific tools and challenges common hype.

Watch or listen for Tristan Ahumada's insights into:

• The first three tools/tech he’d buy if he were a new agent today
• Why agents who don’t use AI or social media won’t get “replaced”
• Why the value of in-person experiences and human-to-human communication will increase in the future
• The right way to differentiate through technology
• A simple process to keep up with tech opportunities and trends

NICK BALDWIN
What happens when a self-described “incurable” shiny object syndrome tech junkie returns to real estate sales production?

Based on his 20 years in the business, Nick Baldwin shares how he went from manually uploading listings before IDX existed to building a tech stack powered by AI, automation, and a healthy dose of human touch.

Along the way, he shares helpful tips to improve your marketing and to get more out of ChatGPT.

Watch or listen for Nick Baldwin's insights into:

• Nick’s “incurable” shiny object syndrome dating back to a time of pre-IDX, manual adding of listings to his team’s website
• A generational gap: why agents struggle with content and what consumers expect now
• Why consumers don’t care about your tech and what they care about instead
• How to talk to ChatGPT for better, more specific results
• The fine line between helpful and “weird” when using tech to remember client details
• Why open houses are still a goldmine—and how to maximize them with digital follow-up
• Nick’s picks for CRM, lead gen, and AI tools as he heads back into production

Mentioned in this episode:
→ First episode with Tristan Ahumada https://www.realestateteamos.com/episode/tristan-ahumada-keys-real-estate-team-success-fubcon
→ Tube Buddy https://www.tubebuddy.com/
→ CapCut https://www.capcut.com/
→ Claude https://claude.ai/
→ ChatGPT https://chatgpt.com/
→ Lab Coat Agents https://www.facebook.com/groups/labcoatagents/
→ Your Daily Real Estate https://www.youtube.com/channel/UCdD80T1OmYdwSLTcH9VNQHw

Connect with Tristan Ahumada:
→ https://www.instagram.com/tristan.ahumada/
→ https://bio.site/tristanahumada

Connect with Nick Baldwin:
→ Facebook: https://www.facebook.com/NickBaldwin79
→ Email: nickbaldwin1979 at gmail dot com
→ Icenhower Coaching and Training: https://therealestatetrainer.com/

Connect with Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/

In a very basic and very real way, real estate technology comes down to problems and solutions - an iterative journey toward a better result, a better business, and a better life.

Here in our fourth Techtember conversation, you’ll learn how two leaders clearly identify problems and built their own tech solutions.

Spend just over 20 minutes with Ryan Young - CEO and Team Leader of the #1 team in Ohio, as well as CEO and Co-Founder of Fello.

Then spend just under 24 minutes with Brian Hurley - a Google engineer who also builds marketing and tech solutions for his wife Tarasa, who’s grown from agent to team leader to brokerage co-owner.

RYAN YOUNG

When you’re building the #1 real estate team in your state, you run into problems. One of the most important: building a moat around your most valuable asset - your database.

Ryan Young, CEO and Team Leader of The Young Team in Northeast Ohio, decided to build a solution. And that solution became Fello, where’s Co-Founder and CEO.

Learn how he evolved from a post-it-note agent to a tech-obsessed, AI-driven leader. Learn how Fello continues to iterate on its solutions as problems, opportunities, and capabilities continue to evolve. And get tips to turn your database from “glorified spreadsheet” to dividend-paying asset.

Watch or listen for insights into:

• Growing from a post-it-note agent to a tech-obsessed, AI-empowered leader of multiple companies
• Clearly identifying the biggest problem for his real estate business and founding Fello as a solution
• Valuing your database as your most valuable asset
• Layering improvement on improvement in Fello to solve problem after problem for The Young Team
• Empowering agents with AI
• Leveling up automations with AI

BRIAN HURLEY

For more than a decade, Brian Hurley’s served as a Google software engineer. But he’s also built the tech behind a real estate business that’s grown from solo agent to team to brokerage.

One big observation: we need to make it about the problem and solution, not about the tech.

Brian shares several great examples, shares his approach to experiments, and explains the role of automation vs the role of the agent.

Watch or listen for insights into:

• Why a 10/10 passion for new tech is about solutions, not about tech
• Why every tech investment is a calculated bet
• What the right timeline is for your next experiment - telling you when to double down or pull the plug
• How to use AI as a force multiplier rather than a simple shortcut
• Which mistake Brian made in setting up the marketing and tech
• How Brian simplified their systems to support growth and adapt to complexity
• How to close the authenticity gap as you automate (personal videos and more conversations)
• How he built a custom lead accountability system inspired by a past guest
• How the Team Bot from Real Estate Team OS helped them find the perfect operations manager for their growing business

Mentioned in this episode:
→ Fello https://fello.ai/
→ Tarasa Hurley https://www.realestateteamos.com/episode/real-estate-leads-tarasa-hurley-river-point-realty
→ Chelly Herren https://www.realestateteamos.com/episode/techtember-operations-real-estate-tech-stack-chelly-herren
→ Techtember https://www.youtube.com/playlist?list=PLCJiXNo93cVoSlXhdFv_RC9V8G5tUw1QX
→ Follow Up Boss Success Community https://www.facebook.com/groups/followupbosscommunity
→ Real Estate Team OS AI Bot https://www.realestateteamos.com/bot

Connect with Ryan Young:
→ Ryan at Fello dot ai

Connect with Brian Hurley:
→ https://www.tarasa.com
→ https://conrya.com

Connect with Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→ https://www.instagram.com/realestateteamos/