Chase Garrett and Drew Butler joined the How to Play the Game Podcast to break down the first month of name, image, and likeness (NIL) rights for college athletes and highlight how their company, Icon Source, has played a role in the explosion of athlete deals during the first four weeks. They highlighted how their platform now has over 10,000 athletes and thousands of brands, connecting to engage in potential NIL deals such as the landmark agreement negotiated between Haley and Hanna Cavinder (the Cavinder Twins) and Boost Mobile. They expect gold medalist Suni Lee to have great opportunities as she enrolls at Auburn and hope to be part of Bryce Young doing deals beyond the roughly $1 million that he has thus far secured (Bryce is on the Icon Source platform). The biggest brand campaign that they have had on the Icon Source platform was over 6-figures. Amazingly, no school compliance department has rejected any of their athlete/brand deals. After a month, Drew and Chase say that they have had more deal flow than they could have imagined and that the biggest surprise thus far is how many athletes are receiving great deals that they are rejecting.

Follow Chase: @ChaseGarrett23

Follow Drew: @DrewButler

Follow Icon Source: @iconsource_

Follow Darren: @DarrenHeitner