• Reshaping Fitness Through Purpose, with Planet Fitness and Barkley

  • Mar 19 2024
  • Length: 41 mins
  • Podcast

Reshaping Fitness Through Purpose, with Planet Fitness and Barkley By cover art

Reshaping Fitness Through Purpose, with Planet Fitness and Barkley

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  • Summary

  • The Marketing Futures Podcast played host to the dynamic duo of Jamie Medeiros, Chief Brand Officer at Planet Fitness and Katy Hornaday, Chief Creative Officer at Barkley. Jamie and Katy joined the pod to talk about the advantages of being a “purpose native” brand like Planet Fitness, as well as the ingredients behind a supercharged brand/agency relationship. They also discussed overcoming the enormous disruption caused by the pandemic in 2020.
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