Episodios

  • 27: Episode 26 - Responsible Marketing Strategies

    27: Episode 26 - Responsible Marketing Strategies
    Oct 27 2025
    In this episode of the Responsible Management podcast Prof. David Spicer is joined by Dr Rachel Shrimpton, MBA Director, and Tim Gambrill, Founder of Mighty Atoms.

    The conversation explores the importance of companies, regardless of their size or sector, understanding the what and why of their marketing efforts. Tim and Rachel bring their expertise together to explain why companies need to bring focus to understanding what they are aiming to achieve through their marketing strategies, allowing them to generate impactful campaigns.

    The conversation also explores the tools and resources available to support a company in understanding their marketing efforts as well as real-life examples of how companies and individuals have recognised their potential and successfully implemented new strategies to support growth and generate impact.

    Tim Gambrill is the founder and Chief Marketing Officer at Mighty Atoms, an innovative marketing support agency. Tim has considerable experience in blue-chip businesses such as Sara Lee, Pepsi, Starbucks, Pizza Express, and Virgin Money and is highly experience in delivering sales and marketing programmes for high-potential businesses irrespective of size or sector.

    Dr Rachel Shrimpton is an Assistant Professor in Marketing and the Director of the MBA programmes here at Bradford. Before joining the University, Rachel spent nearly a decade working as a marketing consultant for leading digital agencies in the UK and Canada. Her research and teaching interests centre on digital marketing, consumer behaviour, and the role of conversational artificial intelligence in shaping user relationships and experiences.


    Guests: Dr Rachel Shrimpton & Tim Gambrill
    Organisation: University of Bradford & Mighty Atoms
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    32 m
  • 26: Episode 25 - Business Challenges into 2026

    26: Episode 25 - Business Challenges into 2026
    Aug 26 2025
    In our latest episode of the Responsible Management podcast Prof. David Spicer hosts Prof. Yvonne Moogan, the Director for the University of Bradford, School of Management.

    The conversation introduces our new Director as she has the opportunity to explore what responsible management means to her and the challenges and opportunities for modern business. Focus explores key themes of modern business such as AI and Sustainability whilst also bringing a wider view onto staying ahead of the curve.

    During the episode Yvonne also discusses her vision for the School of Management and the importance of holding responsible management at the core of our offering. The conversation ties together how as a University we can do the best for both our students and wider communities, including our business networks, by continuously adapting and learning.

    Professor Yvonne Moogan is the new Director of the School of Management here at the University. She joined six months ago having previously led Hull Business School and before this led online education and apprenticeships at Leeds University Business School and the MBA at the University of Salford. She’s a highly engaged academic with over 30 years’ experience of HE leadership as well as a background and research interest in marketing and leadership.

    Guests: Prof. Yvonne Moogan
    Organisation: University of Bradford
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    26 m
  • 25: Episode 24 - The Impact and Value of AI

    25: Episode 24 - The Impact and Value of AI
    Jun 23 2025
    In this months episode Prof. David Spicer is joined by Prof. Tillal Eldabi and Rebecca Fitzgerald as they explore the wider impact and value of Artificial Intelligence.

    The conversation spans over a range of topics and focuses on the benefits and opportunities that AI can present. Whether you are an SME or large organisation there is place for AI.

    Tillal is Head of our Business Analytics, Circular Economy and Entrepreneurship Department at the School of Management. His research focuses on simulation modelling with primary focus on solving healthcare problems including the development of tailormade modelling packages to support health economists and clinicians to decide the best treatment programmes.

    Rebecca is Director of Data & AI at Bradford-based Yorkshire Building Society and Vice President for Bradford's Chamber of Commerce. She has worked at YBS for more than 20 years and throughout her career investing in people and culture has been at the heart of what she has done.

    Guests: Prof. Tillal Eldabi and Rebecca Fitzgerald
    Organisation: University of Bradford and Yorkshire Building Society
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    37 m
  • 24: Episode 23 - How an MBA can impact on your business

    24: Episode 23 - How an MBA can impact on your business
    Apr 28 2025
    This month Prof. David Spicer hosts a discussion with Dr Nick Snowden and Karl Baz around the impact that an MBA can have on your business. Both Nick and Karl bring fresh perspectives to the conversation as they explore the importance of continuing to educate yourself and adapting to understand the things you know you don't know.


    The conversation also explores the use of AI in business for good as Karl talks about his start-up, Deep Blue Tech, which recently won Start-up of the Year at the AMBA and BGA Excellence Awards. Deep Blue Tech uses AI for water safety providing lifeguards in Dubai with a drown detection system.


    Nick is MBA Director at the School of Management. He started his working life as an entrepreneur before progressing to share his time between business interests and education, teaching at several universities and colleges, in a range of contexts, while studying part-time for both an MBA and PhD. Having worked with a wide range of organisations in the public, private ad voluntary sectors his work focuses on providing leadership and management development for senior leaders in a global context.


    Karl is currently in the second year of his MBA at the University of Bradford and recently won 2025 Start-Up of the year at the AMBA and BGA Excellence awards for his co-founded company Deep Blue Tech. The AI drown detection system represents a groundbreaking leap in water safety technology, providing real-time monitoring and rapid response capabilities in various aquatic environments. The system not only detects potential drownings but also pre-empts this by understanding risk ratings of situations, such as the ratio of adults and children to lifeguards in an environment, and detecting patterns.
    As mentioned in the episode on Friday 6 June 2025 the School of Management will be hosting our annual MBA Summit. You can register now to secure your place as academic experts and industry leaders come together to explore themes of Resilience in professional and personal contexts.

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    30 m
  • 23: Episode 22 - Making Information Accessible

    23: Episode 22 - Making Information Accessible
    Mar 26 2025
    Prof. David Spicer hosts both Dr Boakye Boampong and Joanna Ingham to discuss accessibility in modern business in this episode of the Responsible Management podcast. The podcast explores a range of topics but focuses on the importance of putting Equality, Diversity and Inclusivity at the forefront of business practice and making information accessible for all.


    Boakye and Joanna both explore the importance of accessibility in business, not just for customers but also in the work place. The conversation delves into the resources and steps that can be taken to achieve the small successes in building to an accessible work place for SMEs whilst also emphasising the importance of speaking to the experts - those with accessibility requirements.
    Boakye is a lecturer in International Business Management and programme leader of the BSc International Business and Management programme at Bradford. His research interests include exploring effects of project risk management on project success, international business expansion and adaptiveness, human resource management, stakeholder influence and sustainable development.


    Joanna is Chief Officer at Bradford Talking Media (BTM), a non-profit focused on the provision of accessible information, particularly to those who find ordinary print difficult to read. To support this and to increase the accessibility of information they recruit and support a range of work groups who create information they and their peers can understand and have teams of people with learning difficulties, mental health service users, deaf people and people with visual impairment as part of their team.

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    31 m
  • 22: Episode 21: Effective Communication

    22: Episode 21: Effective Communication
    Jan 29 2025
    2025 commences with Prof. David Spicer hosting Dr George Madine and Stephen Peacock to discuss effective communication practices in business. The podcast focuses on the importance of open and honest communication within companies and how senior management can support the implementation of good practice.
    George and Stephen both draw on years of experience in business and consultancy to explain how training, psychology and the correct methods of communication can impact a business. Both explain the role of line managers in the process and the importance of ensuring staff feel valued and informed in the long term success of a company whether it be a large organisation or SME.
    George joins the podcast for the third time as Assistant Professor in Leadership and Management here at the School of Management. Having set up multiple businesses himself and been director of half a dozen more in both public and private sectors he has years of industry experience to build on. He has also been a business consultant and has particular interest in the psychology of the workplace.
    Stephen has 37 years of experience working in the power industry across various roles engaging with people at all levels across organisations. His experience was often challenging but hs been the basis of his learning for effective commnication in diverse settings. In 2020 he launched his own coaching business allowing him to share his experience with others with a particular interest on effective communication in both business and personal settings.

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    40 m
  • 21: Episode 20 - Intellectual Property for SMEs

    21: Episode 20 - Intellectual Property for SMEs
    Dec 16 2024
    In our final episode of 2024 Prof. David Spicer hosts Dr Nuno Arroteia and Anna Brewin for a discussion around Intellectual Property for SMEs. The conversation explores why businesses should be concerned with Intellectual Property and how they can appropriate manage and promote responsible management through IP in their firms.

    Both use their expertise from personal and professional experience to explore how brands across the globe can protect their assets. Whether you are a large company looking to expand into new markets or a startup entrepreneur exploring how you can protect your future this episode will help you.

    Nuno is an Assistant Professor in Entrepreneurship and Innovation at the School of Management and has extensive industry experience in operations management and business development as well as being a serial investor and publishing research in leading journals.

    Anna relaunched her business, Amanya Design, in 2018 and has a background in textile, surface pattern, graphics and corporate design. Her work has led her to gain an understanding and experience of intellectual property during her design journey and since 2019 she has been sharing this knowledge, along with training businesses, entrepreneurs and designers on understanding and protecting their intellectual property.
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    39 m
  • 20: Episode 19 - Inclusion and Wellbeing

    20: Episode 19 - Inclusion and Wellbeing
    Nov 25 2024
    This bumper episode sees Prof. David Spicer host 3 guest speakers as we're joined by regional and global guests.

    Prof. Eva Kipnis is a Professor in Marketing at Bradford with focus on culture-informed consumer behaviour and the use of socially-inclusive technologies. Dr Samantha Cross is Associate Professor of Marketing and the F.W. Olin Distinguished Chair of Global Business at Babson College with research examining cultural and sensory influences. Sharon Sanders is the Digital Inclusion Programme Manager for Bradford Metropolitan District Council with over 20 years experience delivering improved customer services and efficiency savings across public and private sectors.

    The episode explores inclusion and wellbeing and what that means for business delving into how businesses can benefit from engaging. This follows on from a workshop hosted by the Multicultural Marketplaces Network on inclusion and wellbeing in practice with Eva and Samantha and has a wider focus on digital inclusion and what SMEs can do to take the next step in their practices.
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    41 m