Keywords

text marketing, restaurant marketing, customer engagement, sales growth, pizzeria success, marketing strategies, Jamie McMahon, Boostly, customer loyalty, digital marketing

Summary

In this conversation, Jamie McMahon, owner of Hickory Station Pizzeria, shares his journey of transitioning from traditional marketing methods to text marketing. He discusses the significant impact that text marketing has had on his business, including increased sales and customer engagement. Jamie emphasizes the importance of targeting existing customers and providing them with reasons to return more frequently. He also shares insights on structuring offers and plans for future marketing strategies.

Takeaways

• Text marketing has significantly increased sales for Hickory Station Pizzeria.
• Traditional marketing methods like mass mailing have low return rates.
• Text marketing allows for immediate customer engagement and response.
• Offering discounts can lead to higher average order values.
• Targeting existing customers is crucial for increasing frequency of visits.
• The ease of setting up text marketing campaigns can lead to quick results.
• Customer loyalty can be enhanced through regular communication via text.
• Experimenting with different marketing strategies can yield better results.
• Text marketing is a cost-effective way to reach customers compared to traditional methods.
• Engaging customers with fun promotions can enhance their experience.

Titles

• Innovative Marketing Techniques for Pizzerias
• From Mail to Mobile: Jamie's Marketing Journey

Sound Bites

• "This works!"
• "You have nothing to lose!"
• "We're averaging about 500 tickets a month more!"

Danny Klein, the editorial director for QSR and FSR magazines, shares his background and how he got involved in the restaurant industry. He discusses the challenges the industry is currently facing, such as inflation, labor costs, and access to capital. He also highlights the opportunities for innovation and managing the value equation. Examples include Texas Roadhouse's focus on execution, Chili's messaging for value, and Chick-fil-A's two-story drive-through. Klein emphasizes the importance of clarifying the value proposition and leveraging technology to meet consumer expectations.

Takeaways
The restaurant industry is facing challenges such as inflation, labor costs, and access to capital.
Restaurants are focusing on clarifying their value proposition beyond price.
Innovation and technology are key in meeting consumer expectations.
Examples of successful strategies include Texas Roadhouse's focus on execution, Chili's messaging for value, and Chick-fil-A's innovative drive-through design.

Sound Bites
"The restaurant industry is not an easy business to be successful in."
"Trying to clarify your value proposition is the biggest challenge."
"Restaurants are becoming better and more efficient in every level of their business."

Chapters
00:00 - Introduction and Background
05:12 - Challenges in the Restaurant Industry
08:19 - Opportunities and Managing the Value Equation
13:05 - Innovation and Technology in the Restaurant Space
18:52 - Success Stories: Texas Roadhouse, Chili's, and Chick-fil-A
19:39 - Follow QSR and FSR Magazines for Insights

keywords
restaurant industry, challenges, opportunities, innovation, value equation, inflation, labor costs, access to capital, execution, messaging, technology

Juan Orrego, co-founder of Cuboh, shares his entrepreneurial journey and the story behind Cuboh's acquisition by ChowNow. Cuboh helps restaurants integrate their online orders into their point of sale system, while ChowNow is a direct online ordering platform. The acquisition allows ChowNow to offer both third-party integration and direct ordering options to restaurants. The conversation highlights the challenges restaurants face with third-party delivery apps and the importance of owning customer data. It also discusses strategies for restaurants to attract and retain direct customers, such as packaging, brochures, and coupons. The future of ChowNow and Cuboh involves further innovation and leveraging AI to personalize the ordering experience. The episode emphasizes the white-glove experience provided by ChowNow and Cuboh, focusing on easing restaurant operations and improving customer experience.

Takeaways:
Cuboh helps restaurants integrate online orders into their point of sale system, while ChowNow is a direct online ordering platform.
Restaurants face challenges with third-party delivery apps, such as high commissions and loss of customer ownership.
Strategies for attracting and retaining direct customers include packaging, brochures, coupons, and personalized marketing.
ChowNow and Cuboh aim to provide a white-glove experience, easing restaurant operations and improving customer experience.
The future involves leveraging AI to personalize the ordering experience and further innovation in the restaurant technology space.

Sound Bites:
"I just had this immense belief, I'm a big believer in the law of attraction."
"Third parties are super expensive. They're burning a lot of dollars trying to do what restaurants aren't great at, which is marketing their product and getting traffic."
"If you focus on your packaging as a restaurant and have your website listed there, you can get really smart with brochures in the bags that say, 'Order from our website directly next time, here's a 15% off coupon.'"

Chapters
00:00 - Introduction and Background of Cuboh
06:07 - Observing Challenges with Third-Party Delivery Apps
09:39 - Strategies for Attracting and Retaining Direct Customers
15:36 - The Role of Third-Party Delivery Companies in Marketing
18:59 - The Future of Restaurant Technology: AI and Innovation
20:08 - The Acquisition by ChowNow and the Future of ChowNow and Cuboh


keywords
restaurant technology, online ordering, point of sale integration, third-party delivery, customer data, direct ordering, marketing strategies, customer retention, ChowNow, Cuboh, AI