• "Retail Media: Beyond the Buy Button", vol. 4 (nl)

  • Sep 1 2023
  • Length: 25 mins
  • Podcast

"Retail Media: Beyond the Buy Button", vol. 4 (nl)

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  • Summary

  • In this episode, we'll look at how to increase reach, address the different stages of the consumer journey and also, how Retail Media fits into the media mix.

    We talk about this with Geert Desager (CEO, Duke & Grace - Sprinbok Group) and Anja Desmedt (Development & Operations Manager, MMD).


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