• Retail Reinvented: Navigating AI, Next-Gen Commerce, and Startup Strategies

  • Jul 10 2024
  • Duración: 28 m
  • Podcast

Retail Reinvented: Navigating AI, Next-Gen Commerce, and Startup Strategies Por arte de portada

Retail Reinvented: Navigating AI, Next-Gen Commerce, and Startup Strategies

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  • Resumen

    • There is continued interest in AI and next-gen commerce in the retail industry, with startups in these areas still receiving funding.
    • Startups face challenges in getting traction and convincing retailers to do trials and proof of concepts.
    • Retailers are looking for data-driven insights and actionable insights that they can generate themselves.
    • Returns are a significant issue in e-commerce, and reducing returns is a priority for retailers.
    • Regulation is driving innovation in specific sectors and geographies.
    • Startups should focus on the problem they are solving and make their messaging simple and clear.
    • Instead of doing proof of concepts, startups can offer intro pricing or guarantees to make it easier for retailers to say yes.
    • The relationship between startups and corporates is evolving, with corporates seeking innovation and startups needing to be flexible in their approach.
    • Simplicity and storytelling are important in telling the startup's story and getting recognized in the market.
    • Startups should adopt a test and learn mentality and be open to trying different sales and marketing approaches.
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