Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “Colors, Logos, and Loyalty: The Essentials of Effective Branding for Business Growth” with special guest Jess O’Brien, Creative Director at Overdrive Interactive.

In this episode, we'll discuss the power of colors, logos, and the emotional connections they forge with your audience. Learn why consistent branding is crucial for building customer loyalty and why a well-crafted brand can be your greatest asset.

Get ready for an insightful discussion filled with real-world examples and actionable advice. Whether you're a startup looking to make your mark or an established brand seeking a refresh, this episode will provide the tools and inspiration you need to elevate your business to new heights. Tune in and discover how to transform your branding strategy into a powerful driver of business growth.

Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “Unveil the Hidden Power of B2B Branding: Decoding Your Brand's DNA for Explosive Business Growth” with special guest Joe Lovett, Fractional CMO and Founder of Proving Ground.

In this episode, we'll discuss why B2B companies often overlook the importance of branding, the critical steps to build a purposeful brand strategy, and how aligning your brand with your business goals can shorten sales cycles and drive revenue. We'll also delve into Joe's robust and defined framework for creating a brand that stands out, resonates with your audience, and ultimately leads to sustained growth.

Tune in to discover the secrets of B2B branding and how to decode your brand’s DNA for explosive business growth. Whether you’re looking to refine your brand strategy or seeking ways to accelerate your revenue, this episode is packed with actionable insights and expert advice. Don’t miss out on unlocking the hidden power of your brand!

Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is, “How Smart CMOs Integrate Marketing into Business Growth Strategy” with special guest Collin Colburn, Senior Account Executive at Forrester.

In this episode, we delve into the critical role of marketing in shaping business strategy and driving value. We discuss how smart marketers can position themselves as key players in strategic business discussions, emphasizing the importance of aligning marketing with the overall corporate vision and goals. Whether it's enhancing customer retention, fostering new business growth, or navigating the ever-evolving landscape of sales and marketing alignment, Collin shares practical advice and real-world examples to help you elevate your marketing game and ensure your organization thrives in today's competitive environment. Tune in to discover how to leverage marketing for sustainable business growth.