Welcome to SKU Talks! In this episode, we're joined by Allan, Natalie, and Ian the brilliant minds behind a groundbreaking approach to oral hygiene. Allan, a dentist, introduces Natalie, his wife and partner, a dental hygienist. Together, they share their journey of innovation, inventing the PerioTwist, a groundbreaking oral hygiene device for humans, and now Chewmate™ an innovative toothbrush toy for pets. Their passion for preventive dental care shines through as they discuss the importance of good oral hygiene and their mission to educate and facilitate better oral health practices. From Kickstarter's success to selling through dental offices and e-commerce platforms, they reveal their strategies for distribution and marketing, including leveraging third-party sellers on Amazon. Discover how they're navigating the ever-changing landscape of e-commerce and social media marketing to spread awareness and educate consumers. Join us on this enlightening journey as we explore the intersection of dental care, technology, and pet wellness.

Links And Resources:

• Chewmate™
• Dr. Allan Coopersmith on LinkedIn
• Ian Miller on LinkedIn

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