In this episode of Conscious Design, host Ian Peterman sits down with Elliot Chaves, the founder and CEO of Jaspur. Jaspur is an innovative platform dedicated to revolutionizing sustainable consumerism in the sportswear industry. Elliot shares the compelling story behind Jaspur, starting from his personal challenges with finding sustainable options in fashion, leading to the birth of a marketplace that prioritizes environmental consciousness in every thread.

Notable Moments:

• Elliot's Background and the Genesis of Jaspur

• The Mission of Jaspur: Sustainable Sportswear

• Challenges of Integrating Sustainability into Fashion

• Overcoming Market Resistance and Educating Consumers

• Jaspur's Approach to Community Building

• The Importance of Consumer Education in Sustainability

• Addressing Misconceptions in Sustainable Practices

• Jaspur’s Impact on Consumer Habits

The conversation dives into the challenges of establishing a new standard in the sportswear market, the importance of sustainable living, and how Jaspur is tackling the big issues through a community-driven approach. Gain insights into the potential of sustainable practices in everyday life and the power of community in fostering significant change.

About Elliot Chaves:

Elliot Chaves is an ex-fashion designer turned creative director and founder of Jaspur, a sportswear marketplace that enables sustainable living through media and community.

Learn more about Elliot Chaves and Jaspur:

• www.hellojaspur.eco

• https://www.linkedin.com/company/jaspur/

• https://www.instagram.com/hellojaspur/

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Hosted by: Ian Peterman

Creative Director: Sara Clark

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We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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