Let's have a conversation about attention and what businesses are willing to do to keep consumers walking through the door. Nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. Therefore, according to PricewaterhouseCoopers, prioritizing technologies that provide these benefits rather than adopting new technologies just to be cutting-edge is preferred.

A McKinsey study found that “60% of consumers say they'll become repeat customers after a personalized shopping experience.”

These revelations shouldn't come as a surprise to David Avrin. He's a popular keynote speaker and consultant on Customer Experience and Strategic Brand Development. The author of 5 books, David has worked with organizations and audiences across America and 24 countries worldwide. His new book Ridiculously Easy to Do Business With A Practical Guide to Giving Customers What They Want--when and How They Want It. To future-proof your business, you need to do more than merely offer high-quality and excellent service. It would be best if you became Ridiculously Easy to Do Business With. This practical guide offers over two dozen categories of policies and behaviors that cause “friction” (frustration) for your customers and clients. If left unaddressed, you will undoubtedly see a steady exodus of customers as they seek more accommodating and aligned alternatives. Customers will leave you for competitors if you give them a reason to.
In the pages of this book, you will learn why it’s critically important for you to make it Ridiculously Easy for customers or prospects.

· Have speedy access to service, answers, response, resolution, and delivery.

· Understand why speed has become a primary driver for customer choice.

· Try before they buy—without having to give you their credit card!

· Customers can customize their orders or choose their customer journey. They can also see the price without going through pages of online text or meeting with a sales rep.

· Remember what they are paying for and why they chose you in the first place.

· Cancel a subscription, return an item, or change their mind so you can keep the relationship and sell them something else down the road.

· Trust you, the process, and others sharing their buying experience online.

· Sleep well at night, knowing you have a process to future-proof your customer engagement model.

For more information: https://www.davidavrin.com/

Follow: @therealdavidavrin

Get the books: https://www.amazon.ca/Books-David-Avrin/s?rh=n%3A916520%2Cp_27%3ADavid+Avrin.