In this episode, we’re tackling the epidemic of copying in the creative industry. Whether you’re the copied or the copier, originality is a constant battle for creatives. We’re exploring the emotional and practical impacts of being ripped off.

Malika Favre, globally renowned French artist, is arguably one of the most copied creatives of the past decade. She shares her journey from anger to legal action, and how it has impacted her business. Lifting the lid on what it looks like (and can cost) to go after copycats.

Tyler Hendy, design lead at New Commercial Arts and creative on the recently controversial Nationwide rebrand, recounts how the industry responded to his work. Sharing learnings from that experience, both in his creative process and how work is presented online.

Ultimately, we try to unpick how to best defend your ideas and your style, and if the elusive search for originality is achievable.

Credits —

Stories: Rita Juárez / Louise Lockhart @theprintedpeanut

Mentions: Mot3l / M&S / Daren Thomas Magee @fakefunwow

Small print: The Red Hand Files - https://www.theredhandfiles.com/originality-hard-to-obtain/

AOI resources - https://theaoi.com/resources/copyright/

AOI ‘Keep your copyright campaign - https://theaoi.com/campaigning/campaigns/consultations-blocks-2/keep-your-copyright/

Sponsored by Lucky Dip (luckydip.studio)

Get in touch hello@thendapodcast.com

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