Rocket Chiropractic Podcast

By: Dr. Jerry Kennedy
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  • Summary

  • The Rocket Chiropractic Podcast is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow your chiropractic practice, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income. Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Chiropractic SEO: https://rocketchiro.com/chiropractic-seo
    Rocket Chiropractic Websites & SEO
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Alternative & Complementary Medicine Economics Hygiene & Healthy Living Marketing
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Episodes
  • Chiropractors Need To Focus On What’s Important & Worry About What They Can Control

    Chiropractors Need To Focus On What’s Important & Worry About What They Can Control
    Oct 15 2024

    Business & marketing training for chiropractors: https://rocketchiro.com/join

    Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment

    Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

    Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors

    Chiropractic SEO: https://rocketchiro.com/chiropractic-seo

    For most chiropractors, being a chiropractor isn’t like having a 9-5 job. Being a chiropractor is like having multiple 9-5 jobs. There are always more things to do than there is time. That’s why being a chiropractor can be very overwhelming.

    In this chiropractic podcast episode, I talk about why it’s important for chiropractors to focus on the important things. I discuss the value of delegating tasks. I also talk about why it’s important to put their energy into areas that they can control and not to worry about the things that they can’t. Let’s talk about it.
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    25 mins
  • Better Patient Communication For Chiropractors

    Better Patient Communication For Chiropractors
    Oct 8 2024
    The Rock at Chiro Podcast - Episode on Patient Communication Host: Jerry Topic: Patient Communication Tips for Chiropractors Business & marketing training for chiropractors: https://rocketchiro.com/join Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors Chiropractic SEO: https://rocketchiro.com/chiropractic-seo Introduction: "Welcome, everybody, to another episode of The Rock at Chiro Podcast! This is the business and marketing podcast for chiropractors. My name is Jerry, and today, we’re talking about patient communication. Specifically, I’ll share a few tips and insights that can help improve your interactions with patients. This is a deep topic, and we’ll only scratch the surface today, but these pointers should help you build a solid foundation for better communication in your practice." The Importance of Communication in Chiropractic: "Chiropractors are in the people business—there's no getting around it. One thing I often joke about is how much easier being a chiropractor would be if it weren’t for the people! Of course, this applies to any profession dealing with people. Whether you're a pastor, a leader, or in another service-oriented role, communication is key. The better we are at communicating, the better the expectations, process, and overall relationships with our patients will be. Still, even if you're great at communicating, there will be conflicts or challenges. Some people, due to personality differences or other reasons, just aren’t a great fit for your practice. But with effective communication, you can minimize issues and improve outcomes. When chiropractors are new, many of their problems—like patient follow-through, missed expectations, or upset patients—stem from poor communication. Most people don’t get upset with how you run your business; they get upset because they thought you ran it differently." Communication as a Skill: "The good news is that communication is a skill you can develop. Even if you’re naturally good with people, you shouldn’t rely solely on your talents. Having a method to your communication will make your practice more successful. Practice and refine your skills—it will pay off in the long run." Quick Announcement: "Before diving deeper, let me share a couple of things about Rocket Chiro. If you're a chiropractor getting started or feeling stuck, check out my Next Step program. It's affordable, month-to-month, and designed to help you get unstuck or start strong with business and marketing support. Also, your website should be a huge advocate for your practice. If it’s not attracting new patients or representing you well, you need a better one. At Rocket Chiro, we offer affordable, lightweight, new patient-focused websites for chiropractors. Check them out. If you also need help with Google Ads or SEO, I offer those services as well, though they are more expensive. I’d love to be on your shortlist of people to consider when seeking help in those areas." Key Tips for Better Patient Communication: Have a Plan for Interactions: "It’s important to go into interactions with patients, whether at a health fair, a consultation, or a regular visit, with a plan. Don’t just wing it. If you have a clear objective—like identifying the right patients for your practice or getting them to schedule an appointment—it will streamline communication. Without a plan, you’ll have quality control issues and waste time. For example, when you’re at a health fair, quickly discern whether someone just wants tips or is actually interested in becoming a patient. Move them along accordingly." Listen Actively: "Listening is essential, though it’s something I personally struggle with. Don’t think about what you're going to say next while the patient is talking. Use active listening techniques—like nodding or repeating back what they’ve said—to show that you understand their concerns." Stay on Track: "Conversations can easily veer off course. Know the purpose of your discussion and guide it back when necessary. This helps ensure both you and the patient achieve the desired outcome from your interaction." Keep It Simple: "Patients don't retain lots of information. Simplify your communication, especially when it comes to explaining their treatment plan or what they can expect. Focus on the main points and avoid overwhelming them with details. Like a website, keep the primary focus clear and guide them through the process." Tailor Your Communication to the Individual: "Make your communication specific to the patient's needs. When they express concerns or goals, respond to them directly instead of delivering a one-size-fits-all message. For example, if they want to get back to hiking or riding their motorcycle, explain how your ...
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    26 mins
  • Simple Chiropractic Marketing Structure That Will Help You Grow Your Chiropractic Practice

    Simple Chiropractic Marketing Structure That Will Help You Grow Your Chiropractic Practice
    Sep 19 2024
    Chiropractors like to tell people that they are “a chiropractor who does something different” or that they “aren’t like most chiropractors.” I’m not sure what percentage of chiropractors say they are different, but it could be the majority, which is funny if you think about it. If EVERYONE is different, no one is different. Just something to think about. Anyway, I’m getting sidetracked. The reality is that chiropractors are different. I know that from my time as a chiropractor and I know it because I’ve worked with hundreds of chiropractors over the last several years. When I create podcasts and in-depth trainings for chiropractors, I try to keep in mind that chiropractors have different practice styles, talents, and opportunities. My goal has never been to populate the chiropractic profession with a bunch of little Dr. Jerry Kennedys. ONE of me is MORE than enough. That’s why I’ve always tried to focus on concepts and principles more than how I would specifically run a practice. We live in a world today where chiropractors have a LOT of marketing options. Some chiropractors get overwhelmed by trying to do them all. Other chiropractors get overwhelmed so they don’t try to do any of them. Either extreme is a recipe for disaster. To keep things simple and help chiropractors avoid marketing overwhelm, chiropractors should categorize their marketing into 3 categories: internal, external, and retention. Let me explain. Internal Marketing Internal marketing is when chiropractors use their existing patients to get more patients. Basically, we are talking about a referral-based practice. Referral-based chiropractic practices are often considered the golden goose of chiropractic practices. Although, some referrals do “just happen” there are things that chiropractors can and should do to ensure that as many referrals happen as possible. This is also true about online reviews, which is sort of like a modern-day referral. Some people leave reviews without being asked. Most people don’t. If you want more reviews and the benefits that come from them, you should have a system in place to get more reviews. External Marketing External marketing is when chiropractors reach out to people who are not existing patients in order to attract them into their practice. When chiropractors first get started, EVERYTHING is external marketing because new chiropractors don’t have many patients. External marketing can be online or offline. External marketing can be cheap (shaking hands and kissing babies) or expensive (paying for marketing help). External marketing can be short-term or long-term. Generally speaking, there are external marketing options available to every chiropractor. The important thing is that chiropractors have an external marketing strategy and that they focus on the external marketing that makes the most sense for their practice. When chiropractors are new, they should focus on marketing that is affordable and fast. You don’t want to take big financial swings when you have an extremely limited budget. And you also don’t want to focus all your energy on long-term marketing, when you need patients NOW. Once a chiropractor has some practice momentum, their external marketing often changes. They can afford to pay someone for help with Google ads. They can invest in chiropractic SEO which is a more long-term marketing strategy. Regardless of whether you are just getting started or your practice has been around for 20 years, there need to be people in your local community who are finding out about your practice this month who didn’t know about your practice last month. Most of the time, that happens through some form of external marketing. Retention Marketing Retention marketing is like internal marketing in the sense that you are dealing with existing patients. But the goal of retention marketing is to make sure your patients follow through with their recommendations, and that you maintain the doctor-patient relationship for as long as possible. I’m not at all advocating unnecessary care or patient manipulation tactics. However, people don’t understand chiropractic or how their body works. If left to their own devices, people will assume that chiropractic is only for acute care and the instant that they feel better, their body is completely better. Chiropractors who are not proactive about retention will typically have a leaky-bucket practice. Patients rarely complete their initial recommendations. The chiropractor often doesn’t do a good job establishing a long-term relationship with their patients. The result is that people leave early and they rarely come back. That’s no good. Conclusion Chiropractors don’t have to go about marketing their practice the same as everyone else. In fact, they shouldn’t. Chiropractors are different…not just because they do different things within the practice itself, but because they are different people. A chiropractor’s personality,...
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    25 mins

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