• Roku's director and international ad marketing and insights Laura Chaibi talks measurement

  • Sep 28 2022
  • Length: 28 mins
  • Podcast

Roku's director and international ad marketing and insights Laura Chaibi talks measurement By cover art

Roku's director and international ad marketing and insights Laura Chaibi talks measurement

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  • Summary

  • Digital-first brands making their first foray into TV have lofty expectations about measurement. Laura Chaibi unpacks what need to be done to bring TV up to date with online 

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