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S1 Ep4 | The Birth of SponCon
Nov 16 2021
Length: 30 mins
Podcast

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S1 Ep4 | The Birth of SponCon

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Summary
The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s. Learn more about your ad choices. Visit megaphone.fm/adchoices

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