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The best marketing creates positive change.

When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside.

Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Communications & Public Engagement Manager) are the hosts of the Appleton Engaged Podcast and work for the City of Appleton.

While this was my first time having TWO guests on, it went waaay better than planned.

In our conversation, we discuss:

(1) How understanding your audience and context is crucial for effective marketing and communication.

(2) Storytelling as a powerful marketing tool for creating impactful content and building relationships.

(3) Collaboration leads to more successful marketing strategies by bringing in diverse perspectives.

(4) How podcasting is an effective platform for sharing stories and resources and building community engagement.

(5) The importance of pursuing hobbies and interests outside of work

// GUEST LINKS //

Timber's LinkedIn

Andy's LinkedIn

Appleton's Engaged Podcast

The Kosh Podcast

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💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.