S2E3 - The world of the legendary designer Peter Schreyer
Nov 19 2021
Length: 20 mins
Podcast

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S2E3 - The world of the legendary designer Peter Schreyer

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Summary
For episode three, legendary designer Peter Schreyer, President and Head of Design Management of Hyundai Motor Group, tells Are We There Yet? host Suzi Perry how his unique creative approach has helped change both Hyundai’s design philosophy and its company culture. He also reveals how his journey from Germany to South Korea inspired the transformation of Kia and Hyundai into instantly recognisable automotive brands.
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