• S4 Ep2: Meet David Keene, Chief Marketing Officer, Europe at Wipro

  • Apr 16 2024
  • Length: 24 mins
  • Podcast
S4 Ep2: Meet David Keene, Chief Marketing Officer, Europe at Wipro By cover art

S4 Ep2: Meet David Keene, Chief Marketing Officer, Europe at Wipro

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  • Summary

  • In the second episode of season 4 of distillery Sessions, our founder Steve Wheen chats with David Keene, European CMO of tech giant Wipro. David reveals his inspiring journey to becoming a CMO and shares his insights into the world of B2B marketing.

    We discuss:
    • Customer-centricity: Putting the customer at the core of your marketing
    • Agile marketing: How a software development mindset can elevate your campaigns
    • Content marketing in a noisy world: Why quality should always trump quantity
    And of course, any topical discussion couldn't avoid AI!

    If you're a marketer looking for actionable strategies and expert advice, don't miss this episode!

    Follow David on LinkedIn:
    https://www.linkedin.com/in/davidkeenex/

    Don't forget to subscribe and leave us a comment, and follow us on social media @wearedistillery
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