• S4N 093: Alistair McDermott on becoming a Recognized Authority

  • Jan 16 2024
  • Length: 43 mins
  • Podcast
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S4N 093: Alistair McDermott on becoming a Recognized Authority

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  • Summary

  • Alistair McDermott sits down with some whiskey to talk about becoming the Recognized Authority in your consulting niche. This leads to easier marketing and sales and less wasted time and effort. Alistair shares his 5 step process for niching down and becoming that Recognized Authority. (An approach that dovetails nicely with the Mission & Positioning screen in CRM.
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