Social and Behaviour Change (SBC) strategies have a proven track record in influencing positive choices, from healthy eating to civic engagement. But what about a deeply entrenched and nuanced social issue like violence against girls, boys and women.

In this episode, we delve into the complexities of this issue and explore existing SBC interventions working to dismantle these harmful norms. Join Qali on a journey from Honduras to South Africa, as she dives deep into the trenches with experts who are on the ground, working to address the root causes of domestic violence.

Please be advised: There will be mentions of violence throughout this episode.

Guests (in order of appearance)

• Mónica Wills-Silva, Director of International Programmes EMEA at the Behavioural Insights Team
• Garth Japhet, CEO of Heartlines
• Laura de Molière, former Head of Behavioural Science for the UK Government’s Cabinet Office

Resources (in order of mention)

• Combatting gender-based violence during the pandemic
• Promoting help-seeking behaviours among survivors of violence in Central America
• Reducing victim dropout in criminal proceedings in Chile
• Groundbreaking research on WhatsApp chatbot to reduce intimate partner violence published in PLOS
• Heartlines
• Soul City
• Fathers Matter
• Fathers Matter Film Series
• Fathers Matter WhatsApp

The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread. To learn more about UNICEF SBC, click here.

Have a question, comment or story idea, please contact sbc@unicef.org