• SBP 073: Creative, Yachts and Apple Spritzers, with Conor Byrne

  • May 30 2024
  • Duración: 40 m
  • Podcast

SBP 073: Creative, Yachts and Apple Spritzers, with Conor Byrne  Por  arte de portada

SBP 073: Creative, Yachts and Apple Spritzers, with Conor Byrne

  • Resumen

  • We are back with our second episode of the Mindless Marketers with our friend of the podcast and fellow podcast host of That's What I Call Marketing, Conor Byrne.

    We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy!

    Get in touch with the hosts:

    Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

    Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

    Conor Byrne:

    https://www.linkedin.com/in/conorbyrne/

    Timestamps:

    00:00 - Introduction
    01:19 - Convince Your C-Suite: The Real Impact of Creativity
    07:30 - The Evolution and Challenges of the CMO Role
    11:47 - The Creative Brief
    11:50 - Data-Driven Marketing: A Double-Edged Sword
    17:50 - NEW SEGMENT - This or That!
    18:45 - Campaign Pre-testing
    26:13 - Does Creative Inform Media, or Media Inform Creative
    33:03 - Differentiation vs. Distinctiveness

    Where to Listen:

    Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-sleeping-barber-a-business-and-marketing-podcast/id1609811324

    Spotify: https://open.spotify.com/show/4v0kaM350zEY7X2VBuyfrF?si=7083317d5afd488b ⁠⁠

    Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy84MWVjYWJhNC9wb2RjYXN0L3Jzcw?sa=X&ved=2ahUKEwji_oSOopP-AhXnlo4IHTZKBgYQ9sEGegQIARAC

    Youtube: https://www.youtube.com/@sleepingbarberpodcast


    © 2024 Sleeping Barber

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