I got a chance to sit down with Nate Matherson, CEO of Positional. Below is an summary written by the VectorShift platform.

Key-Takeaways:
🚀 Top 5 Key Takeaways from Nate Matherson on the VectorShift podcast 🚀

1️⃣ Transition and Pivot: Nate's journey started in finance but quickly transitioned to becoming an entrepreneur. From creating a student loan comparison platform to pivoting towards building SaaS products, it's essential to stay flexible and ready to pivot when necessary. 🔄

2️⃣ Content & SEO Expertise: Having grown his initial company largely through SEO and content marketing, Nate emphasizes the importance of having an effective content strategy as a core asset for businesses. This area has been key in driving customer acquisition and proving beneficial in the long-term growth of his ventures. 📈

3️⃣ The Birth of Positional: Positional emerged from Nate and his co-founder's extensive experience and issues faced with content and SEO tools. By combining multiple point solutions for content marketing and creating innovative features, Positional aims to make content teams more efficient. It's a testament to building a product based on deeply understood industry pain points. 🔧

4️⃣ Content Creation Insights: Nate underscores that quality content must be uniquely helpful and should not only focus on SEO but also provide genuine value to the reader. The strategy for content creation should involve thoughtfully crafting outlines and aiming to address customer questions and sales process insights. 🖋️

5️⃣ Go-to-Market and Growth: Positional's go-to-market strategy relies on strong inbound marketing supported by content repurposing across multiple platforms and media types. Nate advocates for leveraging content to create a full ecosystem of outbound communication, including blogs, newsletters, and podcasts. 🌐

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