What essential value do SEO’s and marketers provide to their clients?

Wix’s Mordy Oberstein and Crystal Carter welcome Ignite Visibility’s VP of SEO, Jen Cornwell to confirm the indispensable impact SEO’s and marketers alike bring to their clients.

Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perception.

Plus, we evaluate what the Google leaks expose about the future of SEO.

We go beyond keywords this week, as we discuss the deep strategic impact you can have on your clients on episode 98 of the SERP’s Up SEO Podcast!

Key Segments

[00:01:51] What's On This Episode of SERP's Up?

[00:04:13] Focus Topic of the Week: Value SEO’s Bring To Clients

[00:05:29] Focus Topic Guest: Jen Cornwell

[00:28:04] Deep Thoughts by Crystal and Mordy

[00:39:29] Snappy News

[00:46:02] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Jen Cornwell

Nicole Ponce

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Ignite Visibility

What contributing factors differentiate successful SEO agencies from the rest?

Wix’s Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK’s largest SEO agency. Together they investigate the highs and lows that shape an industry leader.

Plus, understand why building your own SEO tool can be the x-factor that sets your agency apart.

Discover both ends of the success spectrum this week as we get to the bottom line of those who stand at the front line of it all on episode 97 of the SERP’s Up SEO Podcast!

Key Segments

[00:01:37] What's On This Episode of SERP's Up?

[00:02:57] Focus Topic Guest: Simon Schnieders

[00:06:30] Focus Topic of the Week: Success & Failures of an SEO Agency

[00:27:29] Tool Time

[00:34:40] Snappy News

[00:40:19] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Simon Schnieders

Jim Banks

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Blue Array SEO Agency

AskSEO

Webinar on Understanding Google's Algorithm

News:

Google Artificially Generated Content AGC Classification Score?

Google: Core Update Expected In The Coming Weeks

Google ending Notes on Search by end of the month

How can agencies effectively communicate the value of their SEO services while pitching to potential clients?

Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch in SEO. From building initial trust to seamless execution, Eric Hoover joins to share each step of his pitching routine.

Plus, discover how Google’s AI Overviews is paving a new age of pitching to clients.

As Mariano Rivera once did best, we teach you how to close with the best pitch, as we’re turning potential clients into new clients this week on the SERP’s UP SEO podcast!

Key Segments

[00:01:42] What's On This Episode of SERP's Up?

[00:02:52] Focus Topic Guest: Eric Hoover

[00:05:25] Focus Topic of the Week: Pitching SEO to Clients

[00:28:56] Crystal’s Ball

[00:41:04] Snappy News

[00:46:12] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Eric Hoover

Joshua George

Resources:

Wix SEO Learning Hub

Searchlight SEO Newsletter

SEO Resource Center

It's New: Daily SEO News Series

Jellyfish Digital Marketing Agency

News:

Google AI Overviews only show for 7% of queries, a new low

OpenAI is ‘going to build a search product'

New: Google Search Console Let's You Add Your Shipping & Return Information