Join us and transmedia producer, Jeff Gomez as we explore the story world of Ultraman! An IP that has existed since the 1960’s, Ultraman has gone through 3 generations with 16 total Ultraman reincarnations. Ultraman is the Japanese Superman, hailing from Nebula M78, who defend humanity against a legion of destructive giant monsters and scheming aliens called Kaiju.

Watch on YouTube: https://youtu.be/akL0hZCHhvc

While we spoke on some of the lore and current storylines of Ultraman, we primarily focused on the backend of transmedia (Jeff Gomez doesn’t need our help with content) and all the great things his company, Starlight Runner, are doing to engage American audiences with an iconic Japanese IP. They are developing an audience building platform, Iceberg Theory, that creates an interactive live streaming experience, which has grown their audience during the pandemic. Soon to be available to all creators, the goal of the platform is to help creators build audiences with new IP.

In addition to Ultraman and its transmedia workings, we spoke about how any story world needs to find its Apostles and the potential of the metaverse.

Take a listen with a notepad, you’ll want it!

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