In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited for you to use these lessons in your own marketing. Truly this formula is a marketing formula at it's purest. Enjoy!

The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com

Is it possible to make six or seven figures with challenges and events?

This week’s podcast guest and OfferLaunch featured speaker, Austin Ford, better known as The Challenge King, made $100K the day he started doing his events.

If that’s not convincing enough, Austin recently did an event that made $300K in a single day with only 64 attendees.

Yes, you read that right.

This shows that you don’t need a big audience to launch an event.

Like I always say, doing an event is one of the best ways to introduce yourself to the market. So, don’t worry if you don’t have an extensive list.

What you need to worry about is this one crucial thing that most marketers overlook.

What is it? What’s the secret formula to filling an event that converts better?

Listen now to my conversation with Austin Ford to find out.

Key Takeaways:

Introduction (00:00)

From jack of all trades to becoming the challenge king (02:01)

The power of focusing on one thing (09:06)

Transitioning from challenges to virtual events (10:42)

How to get traffic to your events even without a list (13:26)

Better conversions vs. better speaker (16:07)

Mistakes most entrepreneurs make with challenges and events (18:55)

Smaller events convert better (21:04)

What to do after your events? (22:09)

Episode wrap-up (22:57)

Additional Resources 

- Connect with me here 

- Interview me on your show

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Follow us on your favorite podcasting platform so you never miss an episode!

It's funny how I used to make fun of mindset once in front of Russell Brunson when I first started working there.

The younger me was screaming mindset has nothing to do with becoming a successful entrepreneur.

It turns out it's almost all mindset! Boy, I was dead wrong.

And this week's guest, Lawrence Kim, one of our featured speakers at the OfferLaunch, has his own story to tell.

Lawrence was once an avid entrepreneur fan–stalking guys like Gary V., Grant Cardone, and Russell Brunson–and later took the leap to become an actual entrepreneur.

And guess what? 

He started selling bus tickets through his sales funnel.

Come learn the mindset shift he's made since then to keep his business growing.

Key Takeaways:

Introduction (00:00)

From corporate to entrepreneurship (01:21)

Lawrence's first launch attempt (02:31)

The pivotal mindset shift (07:58)

What happens when you reinvent yourself? (11:15)

Final thoughts (14:28)

Additional Resources 

- Connect with me here 

- Interview me on your show

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Follow us on your favorite podcasting platform so you never miss an episode!

It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other.

Why not create an excellent offer that people want to consume forever?

That’s what basically came into Stu McLaren’s mind one day.

Stu is one of those people that I look up to and consider to be the category king of the subscription model landscape.

He knows pretty much everything there is in building a profitable subscription business.

Luckily, he’s here on the show to share three surprising tricks to increase your subscriber lifetime value and live off recurring revenues.

Here’s my conversation with Stu.

Key Takeaways:

Introduction (00:00)

How Stu McLaren started his subscription-based business (02:59)

The magic of memberships and recurring revenue (07:34)

Mistakes most funnel world people make (13:33)

How to increase your subscriber lifetime value (17:52)

How to help your members build meaningful connections (25:04)

Episode wrap-up (29:59)

Additional Resources 

- Connect with me here 

- Interview me on your show

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Follow us on your favorite podcasting platform so you never miss an episode!

Who says webinars are dead? 

I love webinars! I still do them, and they do work. However, never did I expect I’d hear something new about webinars. 

I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars.

All those little things like pattern interruptions, retention graphs, and weird split tests improve his automated webinars.

Here’s how Sam did it…

Key Takeaways:

Introduction (00:00)

Meet Sam Kwak (01:46)

The evolution of Sam’s webinars (04:29)

How do you treat a webinar like a machine (09:22)

How to analyze a webinar after it’s done (15:43)

Unique pattern interruptions to increase retention (20:36)

When to stop doing live webinars (25:37)

Episode wrap-up (30:22)

Additional Resources 

- Connect with me here 

- Interview me on your show

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Follow us on your favorite podcasting platform so you never miss an episode!

Most marketers want continuity in their business. Who doesn't? We all do. 

It brings you peace of mind, thinking you have recurring revenue every month.

So, most of us would then rush into launching membership programs.

Little did we know that building a networking group is more than just luring people in to sign up for memberships.

That's what you'll be learning from today's podcast guest, Chas Wilson.

Chas is one of our featured speakers at OfferLaunch 2023 event. (If you haven’t gotten your ticket yet, grab them HERE.)

But for now, he's here to share how he went on to build his network empire–Master Networks–and use community to combat today's Loneliness Epidemic.

Here's how he did it…

Key Takeaways:

Introduction (00:00)

Meet Chas Wilson (02:01)

What is Master Networks? (04:17)

The power of building a community (08:22)

3 key concepts in building a community (11:06)

How to get your first paying member (12:47)

How to help people realize they need networking (16:15)

People want to be connected (18:45)

Episode wrap-up (25:13)

Additional Resources 

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here 

- Interview me on your show

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Download Season 1 episodes here

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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Follow us on your favorite podcasting platform so you never miss an episode!

A marketer is nothing more than an event thrower.

We throw events packaged as webinars, challenges, or whatever modality we use just to get people’s attention.

However, one thing that most of us would refrain from discussing is that filling an event is HARD enough!

But not for Stacey Martino.

Stacey and her husband, Paul, are relationship gurus and have been doing it for 20 years.

For the last 10 years, they’ve had a whopping 90% REPEAT ATTENDANCE rate (read that again).

Her clients are even willing enough to pay as much as $15,000 to get into their program! 

How did they do it?

Fortunately, Stacey is one of our featured speakers this coming October 26-28 at the OfferLaunch event (so exciting). And she’s here to share her event methodologies that will blow your mind.

Here’s how she did it.

(P.S. No tickets yet? Get your OfferLaunch event tickets here and learn the 6&7 figure strategies top marketers use to (re)launch offers.)

Key Takeaways:

Introduction (00:00)

How Stacey Martino got into doing live events (01:27)

Tips for finding the right joint venture (JV) partners (05:39)

How to get repeat attendees for your event (09:04)

The power of delivering prescriptive results (18:17)

Episode wrap-up (24:05)

Additional Resources 

- Reserve Your Seat at the OfferLaunch 2023 event here

- Connect with me here 

- Interview me on your show

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Download Season 1 episodes here

--

Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.

Follow us on your favorite podcasting platform so you never miss an episode!