Sales Gravy: Jeb Blount Podcast By Jeb Blount cover art

Sales Gravy: Jeb Blount

Sales Gravy: Jeb Blount

By: Jeb Blount
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From the author of Fanatical Prospecting and the company that re-invented sales training, the Sales Gravy Podcast helps you win bigger, sell better, elevate your game, and make more money fast.2025 Jeb Blount, All Rights Reserved Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How to Sell More to Small Businesses Before Year-End: The Tax Strategy Salespeople Miss (Money Monday)

    How to Sell More to Small Businesses Before Year-End: The Tax Strategy Salespeople Miss (Money Monday)
    Dec 14 2025
    If you’ve been looking for a way to hit or exceed your annual quota, qualify for President's Club, or simply earn a bigger paycheck or bonus, focusing on helping business owners reduce their tax burden by investing in your product, service or software in the final weeks of the year can give you the edge you need get more sales closed. Business Owners are Motivated to Reduce Taxes In the United States there are millions of SMBs and the vast majority of these businesses are what we call pass-through organizations for tax purposes. This means that the owners or partners in these businesses report the profits on their personal tax filings. Unlike big companies, small companies don’t have the luxury of rolling profits over to the next year. So whatever they made this year, they have to pay taxes on. As the calendar winds down business owners are often motivated to invest in products, services, and software solutions in order to reduce taxable income. In other words, if a business has shown strong profits throughout the year, its owners might be keen to spend some of that money on improving their operations, expanding their capabilities, or streamlining their processes—right now—rather than hand over a large chunk of their profits to Uncle Sam come tax season. Business Owners Hate Paying Taxes To understand why this year-end period is so critical, let’s get into the mindset of a small or medium-sized business owner. Unlike large enterprises with multiple departments and complex accounting strategies, SMB owners are often personally invested in the company’s financial results because those results are essentially their income. It’s how they pay their mortgage and put food on the table. For this reason, they watch their revenue and expenses closely. As the year comes to an end, they’re looking at their bottom line and thinking about the upcoming tax bill. For many of these business owners, profit is a double-edged sword. Don’t get me wrong, they want to make a profit. But at some point, too much profit triggers a much higher tax bill. If there is one thing I know about small and medium sized business owners its that they hate taxes. They are always looking for ways to legally minimize their tax liability. One easy and productive way to do this is to make fully or partially depreciable investments in the business before December 31st. That could mean buying new equipment, software, training packages, or services that will not only improve the business long-term but also reduce taxable income for the current year. An Urgent Need to Spend As a salesperson, the key takeaway here is that your prospects have a natural, time-bound incentive to spend. If you can position your product or service as the right investment at the right time, you might find it easier to close those deals that seemed just out of reach during the rest of the year. And by the way, if you are dealing with decision-makers who are pushing off decisions to next year, this is a great way to get past that objection. Framing Your Business Case I want to be clear though that most businesses are not going to spend money for the sake of spending money. Savvy business owners want to reduce taxes and do the right thing for their company. Therefore, you can’t just be transactional. You still must follow the sales process and build a bridge to the value of tax savings AND business improvement when making your business case. It’s all about framing your product or service as a strategic investment rather than a mere expense. For example: If you sell software tools that improve operational efficiency, make the case for how your solution will help them save on labor costs, reduce errors, and streamline workflows. If you’re selling advertising, highlight how a year-end launch of a new campaign will lead to immediate results that set the stage for a strong Q1. If you sell capital equipment walk them through how the new equipment will make them more productive and help them expand their business in the new year. The key is to connect the value of your offering directly to the timing. Consider messaging like: “This is an opportune moment to upgrade your systems, so you’ll enter the new year with a competitive edge and potentially lower your tax liabilities this season.” “By getting your campaign locked in before the year closes, you can reap immediate tax benefits while ensuring your advertising starts generating leads in January when you need them the most.” If we get the equipment ordered now it will be delivered in Q1 giving you plenty of time to get a high ROI next year. When you can tie the ROI of your product to both tangible improvements and the financial perks of year-end spending, the business case becomes much more compelling and you will sell more. Tailor Your Approach While the end-of-year tax incentive is a common denominator, not every SMB is identical. Some might be profitable but cash-constrained, while others have ...
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    10 mins
  • Stop Worrying About What Your Mom Thinks of Your LinkedIn

    Stop Worrying About What Your Mom Thinks of Your LinkedIn
    Dec 11 2025
    Is Your LinkedIn Personal Branding Built for Buyers or Bystanders? "Respectfully, you are not my audience." Performance coach Giselle Ugarte said that on a recent episode of the Sales Gravy Podcast, and it might be the most liberating thing you'll hear about LinkedIn personal branding this year. Because somewhere between building your profile and hitting publish on that post, you've started making decisions based on what your college roommate might think. Or your former boss. Or yes, your mom. The hard truth? None of them are writing you commission checks. The Real Reason Your LinkedIn Personal Branding Falls Flat You've heard "be authentic" and "show up as yourself" so often that the advice has lost all meaning. So you end up in a strange middle ground where you’re not polished enough to impress executives and not human enough to connect with actual buyers. Your LinkedIn personal branding suffers because you're creating content for ghosts. People who will never hire you, never refer you, never sign a contract. You're worried about the wrong audience, and that hesitation shows up in every word you type. Think about the last post you almost published but didn't. What stopped you? Probably not a legitimate business concern. More likely, you had a flash of "what will people think?" and that voice didn't belong to your ideal client. It belonged to someone in your network who wouldn't buy from you if you were the last salesperson on earth. Who Your LinkedIn Content Is Really For Your LinkedIn personal branding should speak to three groups: Current clients Prospective clients People who can refer you to clients That’s it. Everyone else is background noise. When you post about closing a tough deal, your brother who works in IT might think you're bragging. Your client, who fought through the same challenge, is nodding in agreement. When you share a lesson from a deal that went sideways, your high school friend might wonder why you're airing dirty laundry. Your prospect is realizing you understand their world. The disconnect happens because you're trying to serve two masters. You want to build real relationships with buyers while also maintaining some imaginary professional image for people who have zero impact on your business. The Transform 20: LinkedIn Personal Branding That Actually Works If you're going to shift your LinkedIn personal branding from performative to productive, you need a system. Not another "post three times a week" generic advice pile, but something that forces you to focus on real humans instead of vanity metrics. Giselle’s practical framework, Transform 20, breaks down into four daily actions, each designed to build actual relationships: Connect with 5 new people. Not random connections. People you met this week, people on your calendar, people who recognize your face. Every request should feel familiar to them. Send 5 meaningful messages. Check in. Reference something personal. End with a question. “Let me know” is where leads go to die. Meaningful DMs teach the algorithm who matters to you — and who should see your content. Leave 5 meaningful comments. Two to three sentences. Add context. Reintroduce yourself if needed. A thoughtful comment builds more trust than another like or emoji ever will. Record 5 one-to-one videos. Sixty seconds or less. “Hey, I was thinking about you because…” It’s a pattern interrupt in an inbox full of text and one of the fastest ways to stand out. This is where confidence compounds. Twenty actions. Most people won't do it because it feels like work. But if you woke up to 20 qualified leads tomorrow, would that change your business? That's what you're building here. What Your LinkedIn Profile Should Actually Show Buyers want to know you’re a real person. That you have a family, hobbies, interests, failures, and lessons. That you care about something besides your quota. If you blur your Zoom background because you think it’s more professional, you’re missing an opportunity. Let them see the bookshelf, the Peloton, the framed photo. These details give people something to ask about and a reason to remember you. The same goes for your LinkedIn headline. Yes, include your title. But also include the detail that creates connection. "Mom of four," or "Proud Michigan alum," or whatever matters to you and might matter to them. Make it easier for people to find common ground with you. Stop Creating Content for People Who Will Never Buy You already know who matters: current clients, prospective clients, and people who can refer you to clients. Your former colleague who always has something snarky to say about your posts? They've never sent you a referral. Your friend from college who thinks sales is beneath them? They're not signing contracts. Your family member who wants you to be more buttoned up? They're not in your market. Have the clarity to know that you can't build an effective LinkedIn personal branding presence while trying to ...
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    37 mins
  • How to Carry Sales Momentum Through the Holidays and Into the New Year (Ask Jeb)

    How to Carry Sales Momentum Through the Holidays and Into the New Year (Ask Jeb)
    Dec 9 2025
    Here's the scenario that's playing out in sales organizations everywhere right now: Your team fought through a brutal first half of the year, rallied momentum in the second half, crushed their numbers, and now they're ready to coast through December. That's the exact situation Kyle Begbie, a regional sales director at Fuse HR Solutions in Ontario, Canada, brought to this week's Ask Jeb. His team overcame massive market disruption, economic headwinds, and buyer hesitation to finish the year strong. Now he's facing the most dangerous challenge of all: keeping that momentum alive through the holidays and into January. If you're nodding your head right now, you're not alone. This is the point in the year where sales teams either set themselves up for a championship quarter or dig themselves into a hole that takes months to climb out of. The Holiday Momentum Trap Here's what happened to Kyle's team, and it's probably happening to yours too: They worked incredibly hard through disruption and uncertainty. They pushed through discouragement when buyers were putting deals on hold. They ground it out for months to get back on track. And now they're exhausted. The holidays are here. Christmas music is playing. Everyone wants to take their foot off the accelerator and coast a little bit. This is why December and January are the most dangerous months for sales professionals. Here's the deal: Nothing really changed in the market from the first half of the year to the second half. Kyle's team faced the exact same headwinds, the same economic conditions, the same buyer concerns. The only thing that changed was what they believed. Once they believed they could win, they kept winning. And once buyers realized nothing was going to change and all of this was permanent, they got on with business. But here's the problem: If you take your foot off the accelerator now, you're going to pay for it in January and February. That's not motivation speak. That's math. The 30-Day Rule Will Make or Break Your Q1 The 30-day rule is simple: The prospecting you do in any given 30-day period pays off over the next 90 days. This is especially true in industries like staffing, but it applies to every sales role. If your team takes December off and doesn't prospect, you're going to have a catastrophic January and February. It's that simple. So the number one thing you need to do as a sales leader right now is get structure around prospecting. Every morning, your team needs to run their call blocks. They need to run their sequences. They need to go through the entire process, and that cannot stop. The only way you're going to lead this is from the front. Whether your team is dispersed or in the office, you need to be running prospecting blocks with them every single day all the way through the holidays. If you do that, you're going to be golden. Close What's Closable Before January 1 The second critical action is closing every deal in your pipeline that's actually closable right now. Your customers are thinking they have time. Your salespeople are thinking they have time. Nobody's pushing anybody. But here's the reality: If those deals roll over past Christmas into the New Year, the likelihood of closing them is almost zero. You're essentially starting all over again. Sit down with all your salespeople right now and walk through their pipeline. Identify every single deal where everything is lined up. Fit, budget, need, authority. Everything's qualified. The only thing keeping you from closing is they haven't said yes yet. Get in the middle of those deals and find a way to get them closed. That gives you momentum going into the new year. December feels great. And in staffing or any service business, those December closes become revenue in January, February, and March, which takes massive pressure off your team. Set Your Team Up for Success in January This is a critical time to start thinking about setting yourself up for success in the new year. While everyone else is checking out, you should be: Building targeted prospect lists for Q1. Identify your ideal prospects for January, February, and March right now so you can hit the ground running. Cleaning up your CRM. Get your data organized. Update records. Remove garbage. Make sure your team has clean, actionable information when they come back. Revisiting close-lost deals from earlier in the year. Especially deals from the first half of 2025 where buyers were hesitating or went with a competitor. Maybe the grass wasn't greener. Maybe they still have the same problems. Build those lists now so you can attack them hard in January. Following up on qualified leads that stalled. There are good leads sitting in your system that were qualified but couldn't move because of timing or market conditions. Gather those up and get lists together for your team. What you're doing here is acting like a coach getting your players in position to win. Because here's what happens if you don't: You come off the ...
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    14 mins
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I listen to this everyday on the way to work. Most engaging sales podcast I’ve found to date. Lots of great material in here from experienced sales professionals that have also experienced the grind day in and day out. Pick up the phone!

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