Mark Schaefer returns to our show, bringing with him a wealth of insights from his latest book about the sweeping changes AI is bringing to sales and marketing. As part of a global research initiative with 300 futurists, Mark shares his predictions for AI's impact by 2035, highlighting both the opportunities and challenges businesses face, especially those small to medium-sized. We explore how tech giants are seamlessly weaving AI into their strategies and why it's crucial for smaller enterprises to comprehend and act on AI's transformative power to stay relevant and competitive.

Our conversation takes a closer look at AI's role in reshaping marketing strategies and customer engagement. Traditional metrics are giving way to data-driven insights, marking a shift in how businesses connect with consumers. While AI-generated content is becoming more prevalent, we emphasize the irreplaceable value of authentic, human-centric content. The discussion touches on the enduring importance of human creativity and expression, even as AI attempts to replicate empathy and innovation. Personal preferences, it seems, still hold weight against AI's recommendations, underscoring a unique space for human intuition and creativity.

We also investigate the profound implications AI bears on human relationships and business operations. As AI continues to streamline processes, the human element remains vital in building meaningful connections and trust. Through exploring personal branding, community building, and the essence of vulnerability, we highlight the irreplaceable human touch in a world increasingly intertwined with AI technologies. Mark's insights serve as a reminder that while AI may reshape certain aspects of our interactions, the authentic essence of human experience and empathy remains at the core of genuine relationships and successful business endeavors.

Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world.

His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News.

Quotes:

"AI is not just about technological advancements; it's about how it rewires our brains and influences consumer behavior."

"In a world dominated by AI-generated content, the irreplaceable value of authentic, human-centric content remains."

"The human element is vital in building meaningful connections and trust, even as AI continues to streamline processes."

"While AI can mimic empathy and creativity, genuine human expression holds enduring value."

Links:

Mark’s LinkedIn - https://www.linkedin.com/in/markwschaefer/

How AI Changes Your Customers - https://businessesgrow.com/how-ai-changes-your-customers/

Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

Unlock the secrets of business growth with Andy Drummond, the mastermind behind ShireGrowth Partners, as he shares his wealth of experience in nurturing mid-market and low-mid-market industrial companies. Discover how Andy's background as a "solopreneur" and his family's legacy in sales have shaped his approach to overcoming the challenges faced by companies pursuing growth strategies, particularly those under the umbrella of private equity firms. His story is a testament to the power of great leadership, constant learning, and the courage to seize opportunities and risks along the way.

Explore the fascinating world of private equity-backed companies and the catalysts that drive them to challenge conventional norms. Andy reveals the transformative impact of transparency and engagement, emphasizing the necessity for leaders to articulate the rationale behind organizational changes. By fostering trust and involving teams in developing solutions, these companies can create a dynamic environment conducive to innovation and growth. This episode sheds light on the dynamic interplay between external pressures and internal resilience that fuels success in this unique business landscape.

Dive into the complexities surrounding CRM system implementation and the hurdles companies must overcome to unlock their full potential. Andy offers insights into aligning CRM efforts with strategic business goals and the critical role of a robust data foundation. Recognizing the human factor as a barrier to adoption, he highlights the importance of identifying key performance indicators for effective data analysis and decision-making. As the conversation unfolds, listeners are encouraged to explore the vast collection of episodes available on Sales Lead Dog and connect with Andy Drummond for further insights into sales leadership and business growth.

Andy Drummond is the Founder and Principal of ShireGrowth Partners, where he helps small and mid-sized industrial companies unlock sustainable top- and bottom-line growth. With a career spanning leadership roles at SC Johnson, Grainger, James Hardie, and more, Andy brings deep expertise in sales acceleration, commercial strategy, and operational execution.

Known for his analytical, high-energy approach, Andy works with clients through interim leadership, fractional roles, and consulting engagements. His focus areas include pricing optimization, go-to-market strategy, and scaling for growth—always with an eye toward measurable impact and lasting value.

Quotes:

"Great leadership, continuous curiosity, and the courage to seize opportunities and risks are the pillars of success in any business growth strategy."

"Private equity-backed firms are a hotbed for innovation, where challenging the status quo and embracing data-driven strategies create significant business transformations."

"Transparency and engagement are key in driving growth; leaders must communicate the 'what' and 'why' behind changes to build trust and overcome resistance.”

"CRM systems often promise more than they deliver, leaving companies to navigate the complexities of implementation and adoption. It's the human factor that poses the biggest challenge, not the technology itself."

Links:

Andy’s LinkedIn: https://www.linkedin.com/in/andydrummond4/

ShireGrowth Partners: https://shiregrowthpartners.com

Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/

Kami Thompson, our vibrant Key Account Manager at Vervint, is ready to share her insights on building a career driven by curiosity and resilience. Her journey is a testament to the power of embracing challenges and the importance of nurturing strong partnerships. Together, we explore Vervint’s evolution from OST and how the company is at the forefront of digital transformation. Kami’s story is a beacon for those eager to seize new opportunities and leverage feedback effectively, painting a vivid picture of success in a rapidly transforming tech landscape.

An ultra runner at heart, Kami brings the same endurance and tenacity from her running experiences to her professional life. She has completed ultra-marathons and even supported friends in ultra races, embodying the mindset of pushing past limits and breaking through mental blocks. This ultra runner's mindset seamlessly translates into her sales leadership journey, proving that transitioning into leadership roles without prior experience can be done with grace and efficacy.

Reflecting on her experiences at tech giants like Oracle and Coherent, Kami shares how focusing on client relationships and team collaboration paved her path to leadership success. Hear firsthand accounts of how fostering a shared sense of purpose can transform team dynamics, creating an environment where individuals are inspired to contribute and thrive. This episode is packed with real-world anecdotes, emphasizing the power of listening and understanding diverse perspectives.

We also touch on the mental fortitude required to overcome personal and professional obstacles. Drawing parallels from sports, Kami recounts inspiring tales of conquering mental blocks and how these lessons translate into effective leadership strategies. From scaling metaphorical mountains to discussing the nuanced integration of AI and CRM systems, this episode offers a compelling narrative on navigating the complexities of modern business environments. As we wrap up, a delightful appearance by Bentley, the first ever dog of Sales Lead Dog, reminds us to appreciate the small joys in life. Join us for this heartening conversation and subscribe for more thought-provoking content and charming stories.

With over 20 years in technology and 15+ years in sales and customer leadership, Kami Thompson has built a career at the intersection of business performance and human connection. Currently a Key Account Manager at Vervint, she brings deep experience in operations, delivery, and strategic account management—always grounded in a people-first mindset.

Known for leading with authenticity and care, Kami believes true success comes from aligning purpose, culture, and customer needs. Outside of work, she’s a passionate runner, outdoor enthusiast, and proud human to two golden retrievers. Inspired by her father’s integrity, Kami is driven to help others reach their goals—on the trail and in business.

Quotes:

"I never let what I don't know stop me from achieving my goals. With determination, focus, and drive, I believe I can figure it out."

"Embracing vulnerability has been crucial in my leadership journey. It's okay not to know everything—what matters is the willingness to learn and grow."

"The secret to overcoming mental blocks is persistence. Whether it's running a marathon or leading a team, pushing past those limits leads to extraordinary achievements."

"Success in technology isn't just about the tools; it's about solving business problems and building strong partnerships that last."

Links:

Kami’s LinkedIn - https://www.linkedin.com/in/kami-holtz/

Vervint - https://vervint.com

Find this episode and all other Sales Lead Dog episodes at https://empellorcrm.com/salesleaddog/