• Sales Processes: You Want Fast-casual or Michelin Star? (ft. Sahil Mansuri)

  • Jun 27 2024
  • Length: 47 mins
  • Podcast

Sales Processes: You Want Fast-casual or Michelin Star? (ft. Sahil Mansuri)

  • Summary

  • In this episode, Kyle interviews Sahil Mansuri, CEO of Bravado - the largest sales community with over 500,000 members.

    They discuss:

    - Why Sahil founded Bravado to support salespeople who often lack training
    - What drove the sales slump in 2022-2023 and why most reps struggle in tough markets
    - How great salespeople have unique styles and you should magnify your own strengths vs. copying an average process
    - Why now is the time to hire aggressively to gain a competitive edge, and what to look for in reps
    - Bravado's new AI sales recruiter that allows hyper-specific candidate searches
    - The book "Stumbling on Happiness" and how understanding human decisions helps in sales

    Time-Coded Show Notes

    00:00 - Cold open and introduction
    01:13 - Sahil's background in sales and why he founded Bravado
    03:57 - The quality of Bravado's sales community and conversations
    05:31 - Sahil's prescient prediction of sales layoffs in 2022
    08:35 - Three factors that caused the sales slump in 2022-2023
    16:00 - Why most salespeople struggle to sell in tough markets
    17:32 - Bravado's data showing the slump is ending, time to hire is now
    21:45 - Kyle's experience getting back into sales as a CMO
    25:26 - Sahil's advice to be your authentic self in sales, not copy an average script
    28:45 - Fast-casual vs. Michelin-star sales approaches
    35:26 - Let your expertise shine through vs. generic discovery
    44:00 - What Bravado's new AI sales recruiter enables

    Enjoy this information-packed episode and implement the tips you learn to experience faster, more sustainable growth in 2024.

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