In this episode of Sales Talk for CEOs, Alice Heiman talks with Gavi Wolf, CEO and Founder of IndieWalls, about how he scaled a creative business, turning an art marketplace into a commercial art consultancy serving major brands. Gavi discusses founder‑led sales, when and how he realized it was time to build a sales leadership function, and the hard lesson about motivating and compensating a high‑performing sales team.

Rapid‑fire picks

Book: Unreasonable Hospitality by Will Guidara.

Podcast: Freakonomics with Stephen Dubner.

CEO Advice: If you want top sales talent, they need to see a clear path to earning real money. Show them others are winning, give them a comp plan they can believe in and the right people will come and perform.

Connect With

• Gavi Wolf: LinkedIn | Website
• Alice Heiman: LinkedIn | Website

Stop wasting money on lead generation that doesn’t work. In this solo episode of Sales Talk for CEOs, Alice Heiman delivers a powerful, no-nonsense rant every B2B CEO needs to hear. She challenges the outdated playbook of cold calling and SDR-driven outreach, revealing why it's costing you more than it’s delivering and what to do about it.

Alice shares real examples and modern strategies to generate high-quality leads that fill your pipeline without burning out your sales team. From leveraging marketing properly, to holding the right kind of events, to mining your customer base for referrals, this is the wake-up call CEOs need to redesign their go-to-market motions.

Connect with Alice Heiman:

LinkedIn: https://www.linkedin.com/in/aliceheiman
Website: https://aliceheiman.com

What happens when a math major turned cold-caller gets frustrated with broken sales systems? He builds a better one, then builds a company around it.

In this episode of Sales Talk for CEOs, Alice Heiman sits down with Ryan Reisert, the co- founder of Outbound Operators and CallBlitz, to trace his journey from burned-out rep to process-driven founder. Ryan reveals how years of trial, error, and dialing taught him that sales doesn’t scale on brute force, it scales with math, process, and precision.

This is the inside story of how a rep-turned-CEO rebuilt outbound from the ground up - more than once.

Connect With
Ryan Reisert: LinkedIn | CallBlitz | Outbound Operators

Alice Heiman: LinkedIn | Website