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Sales Talk for CEOs

Sales Talk for CEOs

By: Alice Heiman
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Welcome to Sales Talk for CEOs, a show where Alice Heiman interviews successful CEOs who have successfully scaled their B2B sales organizations. In each episode, we get to know the sales background of each CEO, dig into the strategies they've used to build their sales organization and wrap it up with what the future holds. We cover the good, the bad and the ugly of scaling a sales organization in order to deliver to you: value and insights.© 2025 Sales Talk for CEOs Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Ep184 Cracking the Sales Code: How Ryan Reisert Built a System That Outsells Entire Teams

    Ep184 Cracking the Sales Code: How Ryan Reisert Built a System That Outsells Entire Teams
    Nov 11 2025

    What happens when a math major turned cold-caller gets frustrated with broken sales systems? He builds a better one, then builds a company around it.

    In this episode of Sales Talk for CEOs, Alice Heiman sits down with Ryan Reisert, the co- founder of Outbound Operators and CallBlitz, to trace his journey from burned-out rep to process-driven founder. Ryan reveals how years of trial, error, and dialing taught him that sales doesn’t scale on brute force, it scales with math, process, and precision.

    This is the inside story of how a rep-turned-CEO rebuilt outbound from the ground up - more than once.


    Connect With
    Ryan Reisert: LinkedIn | CallBlitz | Outbound Operators

    Alice Heiman: LinkedIn | Website
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    52 mins
  • Ep183 When Complex Deals Stall, It’s not What You Think with Brent Adamson & Karl Schmidt

    Ep183 When Complex Deals Stall, It’s not What You Think with Brent Adamson & Karl Schmidt
    Nov 4 2025

    What if your sales team is focused on the wrong thing?

    Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions.

    Connect with:

    • Brent Adamson: LinkedIn | A to B Insight
    • Karl Schmidt: LinkedIn | A to B Insight
    • Alice Heiman: LinkedIn | Website
    • Link to The FrameMaking Sale
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    39 mins
  • Ep182 Hard Lessons in Early Sales: How Collin Stewart Found Real Product-Market Fit

    Ep182 Hard Lessons in Early Sales: How Collin Stewart Found Real Product-Market Fit
    Oct 28 2025

    From hockey stick growth to flat on your face, it hurts and Collin Stewart can tell you firsthand. He had one customer before he left his full-time job, the problem was he still had one customer 18 months later. In his first endeavor this entrepreneur built what he thought everyone needed and kept showing them and expecting them to say how great it was, but they didn’t. “I was building my idea. I wasn’t building what the customer’s wanted.”

    The lesson, it’s all about the customer, what they need and want.


    Rapid-Fire Mentions

    • Book: Good Strategy, Bad Strategy by Richard Rumell
    • Podcast: Acquired FM
    • Advice to CEOs: Lead with relationships and real value. Outbound still works, but only if your product-market fit is strong. If you’re early-stage, skip the pitch and focus on helping first.

    Connect With

    • Collin Stewart: LinkedIn | Website
    • Collin’s book: The Terrifying Art of Finding a Customer
    • Alice Heiman: LinkedIn | Website
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    49 mins
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