Win more high stakes deals. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Yvonne Lines, a strategic presentation expert, to unpack exactly how B2B sales teams can win their most important, high-stakes sales presentations, the ones that make or break deals.

Yvonne shares her proven process for creating audience-centric, story-driven presentations that drive decisions and close business. This episode is packed with actionable strategies for CEOs, founders, and sales leaders who want their teams to win by making customer centric presentations.

Connect With

• Yvonne Lines: LinkedIn | Website
• Alice Heiman: LinkedIn | Website

Events create demand. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Jonathan Kazarian, Founder & CEO of Accelevents, the all‑in‑one event management platform that’s redefining how organizations run events from 20‑person dinners to 30,000‑attendee conferences.

Jonathan didn’t start in events tech, he came from finance. But when he couldn’t find software powerful enough to run a 900‑person fundraiser for his cousin, he built his own. That event was a smash success and the demand for the tool he created sparked the beginning of Accelevents.

Want to get better results from your events? Check out these expert tips from Alice (Our Internal Links)

📌 Pre-Event Preparations for Networking Success
📌 How to Make Sure Your Event Follow-Up Doesn’t Suck
📌 How to Get in Front of the People Who Can Buy From You

Books & Podcasts Mentioned:
📚 Unreasonable Hospitality by Will Guidara
🎙️All-In Podcast

💡Advice for CEOs: “Talk to customers to listen, not to talk.”

Connect With

• Jonathan Kazarian: LinkedIn | Website
• Alice Heiman: LinkedIn | Website
• https://www.trykondo.com/

In this episode of Sales Talk for CEOs, Alice Heiman sits down with trust‑selling pioneer Ari Galper to reveal why traditional sales techniques are failing in today’s climate and what CEOs, Founders, and Sales Leaders must do instead. Ari argues that trust isn’t a byproduct of selling; it’s the core of it.

Actionable takeaways for leaders:

• Train your team to lead with questions, listen until they share the full context of their problem.
  
  
• Replace “follow up” emails with “feedback” outreach.
  
  
• Always end meetings by scheduling the next appointment, don’t leave it to chance.
  
  

Ari’s insights build on a theme we’ve heard from several standout guests, trust isn’t just part of the sales process; it is the process. If you found this episode valuable, you’ll also want to hear how other CEOs and experts are scaling by leading with trust:

👉 Barb Betts’ system to scale sales through trust

👉 How to scale with trusted partnerships

👉 Why relationships win over sales pitches

Connect with Ari and Alice below to learn how to transform your sales model into one built on clarity, empathy, and trust.

Rapid‑Fire Picks

Book: 80/20 Sales & Marketing by Perry Marshall

Podcast: The Diary of a CEO

Advice for CEOs to Win Today’s Market: Shift from being the “pharmacist” handing out pills to being the “doctor” diagnosing pain and eliminate any sales behavior that feels salesy or forced.

Connect With
Ari Galpert: LinkedIn | Website

Alice Heiman: LinkedIn | Website