What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POC, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of knowledge on the exponential growth of mobile technology and its critical role in e-commerce.

Discover the future of retail apps as Helen highlights the integration of Salesforce into mobile platforms, transforming them into powerful tools for customer engagement and retention. Learn how businesses can go beyond replicating e-commerce experiences by offering innovative functionalities like personal POS systems, geo-location prompts, and barcode scanners.

From AI-driven content creation to consumer-driven supply chains, this discussion uncovers how artificial intelligence is reshaping the retail landscape. Don't miss this insightful episode packed with expert knowledge on the future of mobile apps and the evolving dynamics of the retail industry.

Show Highlights:

• The transformative impact of mobile technology on e-commerce and retail.

• Statistics on smartphone usage and the projected growth of the mobile app industry.

• Enhancing retail apps with Salesforce integration for personalized customer experiences.

• Innovative app functionalities like personal POS systems, geo-location prompts, and barcode scanners.

• The role of AI in content creation, personalization, and its integration with Salesforce's Einstein and Data Cloud.

• Evolving retail landscape: user-generated content, consumer-driven supply chains, and AI's potential in forecasting and sustainability.

Follow and Review:

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Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on credit amid rising prices and how value shopping is becoming crucial.

Learn about the resurgence of concentrated shopping during Cyber Week, the increasing importance of loyalty programs, and actionable strategies to leverage data and AI-driven tools for personalized shopping experiences. Don't miss out on these expert insights and practical tips to optimize your holiday retail strategy.

Show Highlights:

• Discussion on the shift towards value shopping due to rising prices and consumer reliance on credit.

• Examination of Cyber Week's renewed importance and the growing preference for online shopping.

• Exploration of the increasing significance of loyalty programs amidst rising digital marketing costs.

• Analysis of supply chain challenges, particularly middle-mile costs driven by higher crude oil prices and overseas conflicts.

• Strategies for leveraging data and AI to personalize shopping experiences and enhance consumer engagement.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• Follow Natalija Pavic on LinkedIn to stay on top of new episodes and highlights: https://www.linkedin.com/in/natpavic/

• Checkout Caila's full report here: https://www.salesforce.com/blog/holiday-shopping-predictions/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the importance of continuous learning, and the significant impact of subscription management systems and automation for business efficiency.

Dr. Myers offers invaluable insights from her research on digital strategies, emphasizing the necessity of proactive innovation and customer-centric approaches. Tune in for a blend of humor, heartfelt stories, and profound business insights.

If you would like a deeper dive into certain features from this show, message Nat with your top requests, and if you are a Salesforce Commerce Cloud customer, partner, or expert interested in being a guest on the show, include this in your message.

Show Highlights:

• The supportive Salesforce community, known as Ohana, and its impact on Dr. Myers' professional journey.

• Importance of maintaining and innovating e-commerce and self-service portals to stay competitive.

• The critical role of subscription management systems and automation in enhancing business efficiency.

• Real-world examples of cost savings and strategic benefits from leveraging Salesforce’s B2B Commerce licenses.

• Customer-centric strategies and the importance of continuous improvement and proactive innovation in digital channels.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

• Follow Natalija Pavic on LinkedIn to stay on top of new episodes and highlights: https://www.linkedin.com/in/natpavic/

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlined real-time inventory management during a semiconductor shortage but also enhanced the customer experience through self-service options.

We also explore Rochester's strategic shift from dealing exclusively in obsolete parts to including active products, a move that bolstered its resilience against supply chain disruptions. Additionally, we discuss the integration of AI and automation, which has revolutionized customer service and hints at the vast potential of AI in both professional and personal contexts.

Show Highlights:

• Digital transformation with Sales Cloud enhancing customer engagement and service.

• Managing real-time inventory and overcoming semiconductor shortages with Salesforce and MuleSoft.

• Transitioning from obsolete parts to active products to diversify and stabilize customer supply.

• Downsizing the customer service team through AI and automation, reallocating staff to more strategic roles.

• Upcoming integration of Salesforce marketing technologies for better customer insights and engagement.

• Potential future applications of AI in various business processes like RMA and guided selling.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life philosophy have shaped his professional triumphs. He shares insights into the thrill of launching an e-commerce platform for St. Jude's and discusses the power of AI in commerce, the importance of soft skills, and the innovative strategies for deploying sites on Commerce Cloud. Whether you're a developer, project manager, or simply curious about the future of commerce, this episode offers a wealth of knowledge and inspiration to navigate the ever-evolving world of e-commerce with success.

Show Highlights:

• The role of personal interests and "superpowers" in Mark's professional success.

• Insights on rapid e-commerce development for St. Jude's and the thrill of launching innovative projects on Commerce Cloud.

• The importance of soft skills in tech, agency growth, and balancing technical expertise with leadership and communication.

• Approaches to deploying sites on Commerce Cloud, catering to B2C, B2B, and D2C business needs, and leveraging headless commerce.

• The transformative role of AI in commerce, enhancing capabilities for developers and project managers, and its application in real-world projects.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Join the Commerce Cloud Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The discussion also highlights the essential partnerships between marketing and IT departments, the nuanced KPI alignment across various teams, and the challenges of adopting new technologies. Listeners will gain valuable perspectives on fostering a culture of collaboration and innovation to achieve remarkable commerce experiences and substantial business growth.

Show Highlights:

• The evolving role of the Chief Marketing Officer (CMO) in digital commerce and their partnership with IT for successful brand growth.

• The importance of CMOs mastering technology to meet heightened customer expectations and drive organizational success.

• The impact of generative AI on marketing, consumer expectations, and the necessity for future-ready marketers.

• The distinct dynamics of B2C vs. B2B marketing and the importance of CMOs in direct customer engagement and market influence.

• The significance of aligning KPIs across marketing and merchandising teams to reduce friction and enhance collaboration for business growth.

• Practical advice for CMOs on investing in customer understanding and preparing their teams for an AI-forward future in commerce.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski

• Jacobi Zakrzewski LinkedIn: https://www.linkedin.com/in/jacobi-zakrzewski/

• Amanda Cole LinkedIn: https://www.linkedin.com/in/aelam/

• Join the Commerce Trailblazer Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

In this episode, we learn about the journey of Joseph Kubon, a three-time Salesforce MVP and a trailblazing architect. Joseph shares his inspiring climb from a business analyst to a leader in the Salesforce ecosystem, highlighting the significance of mentorship, community involvement, and embracing Salesforce's cutting-edge features. The episode also shines a light on Joseph's insights into the integration of AI in commerce, featuring discussions from his co-authored book, "ChatGPT for Accelerating Salesforce Development," and how this technology is revolutionizing development, enhancing customer service, and fostering inclusivity within the tech industry. Don't miss this invigorating exploration of innovation and success.

Show Highlights:

• The role of mentorship, community engagement, and embracing Salesforce innovations in professional growth.

• Utilization of agile methodologies to tackle complex business challenges and Joseph's latest work with generative AI and analytics.

• The integration of AI in commerce to improve web services, manage customer interactions, and bolster customer loyalty.

• The benefits of combining AI, CRM, and trust through the Einstein platform for a unified customer experience within Salesforce.

• Joseph's emphasis on a "human at the helm" approach to AI.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Twitter: https://twitter.com/sforceROCKER

• Linkedin: https://www.linkedin.com/in/sforcerocker/

• Trailblazer Profile: https://www.salesforce.com/trailblazer/sforceROCKER

• AI for Accelerating Value Blog: https://www.linkedin.com/newsletters/7150307940892037120/

• ChatGPT for Accelerating Salesforce Development: https://www.amazon.com/ChatGPT-Accelerating-Salesforce-Development-cost-effective/dp/1835084079/

• Join the Commerce Trailblazer Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Join us as we welcome Kailin Noivo, the innovative co-founder and president of Noibu, to discuss his trailblazing journey in the e-commerce sector. Listen in as Kailin reveals the birth of Noibu and its transformative impact on online businesses, pinpointing and rectifying critical website errors that can make or break conversion rates. Kailin also shares about Noibu's synergistic partnership with Salesforce, delving into how they leverage Salesforce's CRM to enhance their e-commerce solutions.

We then explore the world of e-commerce implementation, from the rising trend of headless and composable commerce to ensuring brands deliver a seamless online presence that mirrors their opulent in-store experiences. We dissect the nuances of crafting a digital strategy that resonates with a brand's identity, and how even in the post-pandemic landscape, the imperative for differentiation remains the key to cultivating lasting brand loyalty and profitability. Tune in for an episode packed with expert guidance, strategic foresight, and an inspiring story of innovation in the bustling digital marketplace.

Show Highlights:

• Noibu's growth acceleration during COVID-19 and the company's integration with Salesforce CRM to enhance e-commerce solutions.

• Exploration of headless and composable commerce platforms.

• The importance of unique digital identities for brands post-pandemic to foster customer loyalty and remain competitive.

• Advice on staggered digital transformation strategies, prioritizing product specialization, and creating custom digital experiences.

• Insights on automated error detection and prioritization with Noibu's platform to improve e-commerce website performance and reduce tech debt.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

• Kailin Noivo LinkedIn: https://www.linkedin.com/in/kailinnoivo/

• Noibu Website Audit: https://info.noibu.com/free-checkout-audit?__hstc=138242479.e264ebe25243bd1c86c727a9a26d449a.1701885995694.1706730851306.1706819145850.54&__hssc=138242479.23.1706819145850&__hsfp=3540976753

• The eCommerce Toolbox: Expert Perspectives Podcast: https://podcasts.apple.com/us/podcast/the-e-commerce-toolbox-expert-perspectives/id1695871656

• Join the Commerce Trailblazer Community: http://sforce.co/commercecrew

***

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.