In this episode of Salon Swagger, Brie and Chandra discuss the importance of selling in the beauty industry. They debunk the misconception that selling is pushy or uncomfortable, emphasizing that it is an extension of the excellent service provided by salon and spa professionals. They highlight the need for a positive sales mindset among salon and spa owners and their teams, as it is crucial for the success and growth of the business. The hosts also emphasize the significance of the consultation process, upselling, cross-selling, and follow-up in creating a memorable client experience and building long-term client relationships.

Takeaways:

• Selling is an essential part of the beauty industry and should not be seen as pushy or uncomfortable.
• A positive sales mindset is crucial for salon and spa owners and their teams.
• The consultation process is the foundation for the client experience and should not be rushed or skipped.
• Upselling and cross-selling are effective strategies for boosting revenue and enhancing the client experience.
• Follow-up after every service is important for addressing concerns, answering questions, and building client loyalty.
• Loyalty programs, referral incentives, and other strategies can help increase client engagement and loyalty.

In this episode of Salon Swagger, Sydney Berry, a successful salon owner and distributor, shares her journey in the beauty industry and the importance of strategic vendor relationships. She emphasizes the need for salon and spa owners to understand their purpose and foster a collaborative culture. Sydney also discusses her involvement with Hair to Stay Salon 1000 Club, an organization that provides subsidies for scalp cooling to cancer patients. The episode highlights the power of passion, perseverance, and giving back in the beauty industry.

Takeaways:

• Success in the beauty industry comes from understanding your purpose and fostering a collaborative culture.
• Salon and spa owners should choose distributors based on their values and the level of partnership they offer.
• Knowing your numbers and understanding your financials is crucial for salon and spa success.
• Hair to Stay Salon 1000 Club provides subsidies for scalp cooling to cancer patients and relies on the support of salons and spas.
• Passion, perseverance, and giving back are key elements of a successful career in the beauty industry.

Being a mom and a salon or spa owner comes with its unique set of challenges, including mom guilt. Balancing the demands of running a business and taking care of a family can be overwhelming. Many salon and spa professionals are women and mothers, and they often struggle with finding a balance. Upbringing and societal norms play a significant role in shaping expectations and experiences as working moms. It's important to give yourself grace and prioritize self-care. Setting boundaries, practicing gratitude, and seeking support can help manage mom guilt and find a work-life balance.

Takeaways

• Being a mom and a salon or spa owner comes with its unique set of challenges, including mom guilt.
• Upbringing and societal norms play a significant role in shaping expectations and experiences as working moms.
• Give yourself grace and prioritize self-care to manage mom guilt.
• Setting boundaries, practicing gratitude, and seeking support can help find a work-life balance.

In this episode, Brie and Chandra discuss the importance of investing time and money wisely in salon and spa businesses. They highlight the tendency of salon owners to focus on technical skills and services, often at the expense of business growth. They emphasize the need to prioritize business analysis and training in areas that will increase revenue and profitability, such as sales and retail. The hosts share personal experiences of investing in technical courses that did not yield expected returns and stress the importance of measuring the return on investment for non-technical courses. They also discuss strategies for balancing time spent working in the salon with time spent working on the business, and the need to break the cycle of prioritizing immediate comfort over long-term growth. The episode concludes with a call to invest in personal development and seek help from business experts to overcome stagnation and make better decisions for business success.

Takeaways

• Salon owners often prioritize technical skills and services over business growth, which can hinder profitability.
• Investing in sales training and retail strategies can have a significant impact on revenue and profitability.
• Measuring the return on investment for non-technical courses is crucial to ensure they are worth the time and money.
• Balancing time spent working in the salon with time spent working on the business is essential for growth.
• Breaking the cycle of prioritizing immediate comfort over long-term growth is necessary for business success.
• Investing in personal development and seeking help from business experts can overcome stagnation and lead to better decision-making.

In this episode of Salon Swagger, Brie and Chandra discuss the benefits of implementing online booking in commission-based salons and spas. They highlight the convenience it offers clients, the operational efficiency it brings, and the revenue boost it can provide. They also address common concerns and provide advice for hesitant salon owners. The episode emphasizes the importance of tailoring online booking to fit the salon's branding and style, and the need for clear policies and a qualification process. Overall, online booking is seen as a game changer that can streamline operations, enhance the client experience, and boost the bottom line.

Takeaways

• Implementing online booking can be a game changer for commission-based salons and spas.
• Online booking offers convenience for clients and streamlines operations for salon owners.
• Clear policies and a qualification process are important to ensure online booking runs smoothly.
• Automation and tailored messaging can enhance the client experience and reduce errors.
• Implementing online booking can lead to increased revenue and client satisfaction.

Franco Hernandez, a renowned figure in the beauty industry, shares his journey and insights in this podcast episode. He discusses the early days of his career, the challenges he faced, and the pivotal moments that shaped him. Franco also talks about the importance of education and collaboration in the industry. He shares his experience of being nominated for the Naha awards and the impact it had on his career. Additionally, Franco discusses the power of social media and branding in growing a successful beauty business. Franco shares his journey of using social media to showcase his work and grow his career. He emphasizes the importance of defining your brand and message on social media to stand out. He also discusses the challenges and experiences of owning multiple salons and the importance of balance between artistry and business. Franco highlights the significance of salon culture and creating a strong salon DNA. He concludes by encouraging listeners to ask for help, network, and enjoy the journey.

Takeaways

• The beauty industry thrives on collaboration and education. Sharing knowledge and helping each other is essential for growth and success.
• Pivotal moments and challenges in one's career can shape their path and teach valuable lessons.
• Entering industry awards and competitions can be a great way to showcase talent and gain recognition.
• Social media and branding are powerful tools for building a successful beauty business. Leveraging platforms like Instagram can help showcase work and attract clients.
• Maintaining a humble and open mindset is crucial for long-term success in the industry. Use social media to showcase your work and grow your career
• Define your brand and message on social media to stand out
• Balance between artistry and business is crucial in a commissioned salon or spa
• Create a strong salon culture and DNA
• Ask for help, network, and enjoy the journey

In this episode, Brie and Chandra discuss the difference between fearing failure and fearing mediocrity in commission salon and spa ownership. They share their personal experiences with these fears and provide practical tips for managing them. The key takeaways include setting realistic goals, embracing failure as a learning opportunity, surrounding yourself with a supportive network, continuously seeking improvement, and celebrating achievements. They emphasize the importance of finding a balance between striving for excellence and preventing burnout. The episode concludes with a reminder to keep moving forward and to reach out to The Beauty Biz Agency for support and resources.

Takeaways

• Set realistic goals and celebrate small wins
• Embrace failure as a learning opportunity
• Surround yourself with a supportive network
• Continuously seek improvement
• Create a culture of excellence
• Strive for a balance between excellence and preventing burnout
• Reflect on fears and develop a plan to address them
• Keep moving forward

In this episode of Salon Swagger, Brie and Chandra discuss the importance of knowing your salon's top sellers and how it can boost profits, help you stay ahead of industry trends, manage inventory effectively, and streamline marketing efforts. They share strategies for identifying top sellers through sales reports, client feedback, and staff input. They also provide tips for improving the sales of underperforming products, packages, and services, such as training staff, creating special offers, and enhancing the client experience. The episode emphasizes the need for ongoing analysis and adaptation to ensure long-term success.

Takeaways

• Knowing your salon's top sellers can boost profits, help you stay ahead of industry trends, manage inventory effectively, and streamline marketing efforts.
• Identify top sellers through sales reports, client feedback, and staff input.
• Improve the sales of underperforming products, packages, and services through staff training, special offers, and enhancing the client experience.
• Regularly analyze sales data and adapt strategies to ensure long-term success.