• The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

  • By: Andréa Jones
  • Podcast

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

By: Andréa Jones
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  • Summary

  • Welcome to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) with your host, Andréa Jones. Tune in every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
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Episodes
  • Instagram’s Link in Bio: End of an Era or Just Evolving?

    Instagram’s Link in Bio: End of an Era or Just Evolving?
    Aug 27 2024

    Is saying "link in bio" old news?

    Or maybe you've heard the chatter about ManyChat and want to know more?

    You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversions right now.

    Tune in to stay ahead of the game and learn how to roll with these changes without the stress.

    This Episode Was Made Possible By:

    Sked Social

    In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together.

    Sked Social has you covered—with advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid.

    Plus, Sked offers fair, predictable pricing, and because they know switching platforms can be a hassle, they're making it easy: join Sked Social today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=link_in_bio_episode

    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/320
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    24 mins
  • Threads Success Strategies with Melissa Litchfield, Lennox Saint, Jereshia Hawk & Becky Mollenkamp

    Threads Success Strategies with Melissa Litchfield, Lennox Saint, Jereshia Hawk & Becky Mollenkamp
    Aug 20 2024
    Curious about how real business owners are leveraging Threads for growth? In this roundtable episode, I’m joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform. We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads presents. In this episode of the podcast, we talk about: The diverse approaches these entrepreneurs take on ThreadsHow to define success on the platformThe balance between transparency and privacy in personal postsTips for engaging effectively with your community on ThreadsReal-life examples of how Threads can drive business results …And More! This Episode Was Made Possible By: Sked Social Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals, and advanced auto-post technology that lets you post to all major platforms (including Threads!), Sked Social offers everything you need. They provide 24/7 support from real humans, and transparent, scale-friendly pricing. Sked understands the fuss and cost involved in switching platforms, so they’re making life easier. Join Sked Social today and pay nothing until your contract with your existing provider ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_round_table_episode 2024 Instagram Bootcamp You don’t need to go ✨Viral✨ on Instagram... you need to get Profitable! Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators. From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp About the Guests: Melissa Litchfield is a 36-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she’s been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic. She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. Melissa also manages two rental properties and a new custom clothing apparel brand for babies and toddlers. She lives with her husband, who serves in the US Coast Guard, and her daughter, Madeline. Website: http://www.litchfieldmedia.org/ FREE Ad Resource: https://litchfieldmedia.org/proven-pixel-permit LinkedIn: https://www.linkedin.com/in/melissa-litchfield/ Instagram: www.instagram.com/litchfieldmedia Facebook: www.facebook.com/litchfieldmedia Threads: www.threads.net/@litchfieldmedia YouTube: https://www.youtube.com/channel/UCZo0yDnY8j037krj0722eRw Twitter: twitter.com/litchfieldmedia Pinterest: www.pinterest.com/litchfieldmedia1 Tiktok: www.tiktok.com/@litchfieldmedia Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul). Website: https://feministfounders.co/ Podcast: https://feministfounders.co/episodes/ Instagram: https://www.instagram.com/beckymollenkamp/ Lennox Saint is the Threads Guy. In 2021, Lenny graduated with a Juris Doctor law degree from the University of Western Australia. However, a year earlier, he became depressed, realized he hated law, and couldn’t envision a career in it. So on graduation day, he quit to start Saints Coaching — inspired by his late mum’s emphasis on quality education and her own business, Saints Clothing. Despite investing 3,000 hours and $80,000 into a failed course, Lenny persevered. Since July 2023, he’s spent 1,500+ hours creating Threads content, building a community of over 6,000 followers. Recognized by Buffer as one of “7 Creators on Threads to Watch,” Lenny continues his mum’s mission with Saints College, a Skool community for Threads creators, now boasting over 500 members and ranked as a Top 500 Skool group. Threads: https://www.threads.net/@lennox_saint Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-5 million in less than 5 years with organic marketing, a lean team, and high profit margins. She helps high-achieving, industry experts launch scaleable group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. She's dedicated to seeing more coaches leave a positive impact and creating a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. For more ...
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    43 mins
  • Instagram Threads: The Good, The Bad, and The Ugly One Year Later

    Instagram Threads: The Good, The Bad, and The Ugly One Year Later
    Aug 13 2024

    It's been one year since Meta introduced Threads, and there's a lot to unpack.

    In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about.

    From personal connections to algorithm quirks, this episode covers it all.

    In this episode of the podcast, I talk about:

    • How Threads fosters personal connections
    • The refreshing ad-free experience on Threads
    • The charm of unprocessed, real-time content
    • The good and bad of Threads’ algorithm
    • Challenges with real-time updates and search functionality
    • How scheduling posts can impact the platform's charm
    • Why Threads might not be suitable for every business
    • Success stories and real-world examples of leveraging Threads

    …And More!

    This Episode Was Made Possible By:

    Sked Social

    Ready to elevate your social media game? With Sked Social, seamlessly add Threads into your mix. Auto-post Threads, Instagram Reels and TikToks with custom covers, mixed media carousel posts, and even Instagram Stories with link stickers.

    Love batching content? Sked’s got you covered. Upload your media in bulk and customize captions across platforms in one go. Save time and get more done. Plus, Sked is with you every step of the way. Enjoy expert support from a real person you'll come to know well. Your dedicated Customer Success Manager will guide you through onboarding and provide all the training you need to maximize the platform.

    Get started with Sked Social today and watch your social strategy soar: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_birthday_episode

    2024 Instagram Bootcamp

    You don’t need to go ✨Viral✨ on Instagram... you need to get Profitable!

    Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.

    From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp

    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/318
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    25 mins
Management Marketing Economics
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