Episodes

  • 55-Are You A Business Owner Or A Business Operator?
    Jan 15 2026

    Most business owners say they care about faith, family, and freedom, yet their schedules tell another story.

    In this episode, Steve and Adam Burton dig into a question that changes everything: if you stepped away for a month, would your business survive or collapse? This conversation exposes the hidden trap owners create when everything relies on them, and why you cannot scale what depends on you.

    They walk through the three roles every founder plays, operator, owner, and investor, and show how shifting into the right one opens the door to freedom, growth, and a stronger exit. You'll hear how to realign your time with your values and build a business that can truly run without you.

    What to expect:

    • How to tell whether you're a business owner or a business operator

    • Why dependence on the owner destroys value, freedom, and exit options

    • The three roles every founder must understand, operator, owner, and investor

    • Practical steps to replace yourself, strengthen your team, and regain your time

    • And more!

    Resources:

    • Get your free personalized report at www.scaletosell.com/value

    • Unlock your business's potential with our free Scale to Sell self-assessment

    • Book your free discovery call with us today!

    Connect with Our Team:

    • Website: Scale to Sell

    • info@scaletosell.com

    • LinkedIn: Scale to Sell

    • Facebook: Scale to Sell

    • YouTube: Scale to Sell

    • Instagram: Scale to Sell

    Connect with Adam Burton and Steve Burton:

    • LinkedIn: Adam Burton

    • LinkedIn: Steve Burton

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    24 mins
  • 054-Your Year of Freedom: How to Build a Business That Works Without You In 2026
    Jan 1 2026

    What if this year finally becomes the year you build a business that gives you real freedom, not more stress?

    In this episode, Steve and Adam Burton outline the five components of the SCALE framework and how each one supports a business that can operate smoothly and maintain value beyond the owner's day-to-day involvement. Their discussion focuses on systems, financial structure, team leadership, strategic direction, and the long-term positioning of the company.

    They explain how these areas relate to growth, operational consistency, and eventual transition planning. The conversation also covers considerations for owners who want to reduce key person dependence, evaluate risk, or understand how different business functions influence valuation.

    What to expect:
    • An overview of the SCALE framework and how the five elements fit together.

    • Discussion of the operational and financial factors that contribute to transferable value.

    • Practical points for owners who are assessing future options, including succession and exit pathways.

    • And more!

    Resources:

    • Get your free personalized report at www.scaletosell.com/value

    • Unlock your business's potential with our free Scale to Sell self-assessment

    • Book your free discovery call with us today!

    Connect with Our Team:

    • Website: Scale to Sell

    • info@scaletosell.com

    • LinkedIn: Scale to Sell

    • Facebook: Scale to Sell

    • YouTube: Scale to Sell

    • Instagram: Scale to Sell

    Connect with Adam Burton and Steve Burton:

    • LinkedIn: Adam Burton

    • LinkedIn: Steve Burton

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    34 mins
  • 053-Business Owner, What's Your Wealth Gap?
    Dec 18 2025

    Most founders have no idea what their business is actually worth, yet 70 to 90 percent of their net worth is tied up in it.

    In this episode of Scale to Sell, Steve and Adam break down the "wealth gap" that traps so many business owners and why guessing at your valuation is one of the most expensive mistakes you can make.

    They share stories of owners who built their retirement plans on assumed business values, only to discover they were millions off when they finally got a real valuation. From customer concentration issues to founder dependency to outdated systems, Steve and Adam explain the hidden factors that quietly drag value down and threaten a successful exit.

    What you'll take away:

    • Why the majority of your net worth is trapped in the business

    • How inaccurate assumptions ruin exit plans

    • What buyers actually pay for (hint, it's not revenue alone)

    • Three steps to close the wealth gap and harvest your equity

    • And more!

    Resources:

    • Get your free personalized report at www.scaletosell.com/value

    • Unlock your business's potential with our free Scale to Sell self-assessment

    • Book your free discovery call with us today!

    Connect with Our Team:

    • Website: Scale to Sell

    • info@scaletosell.com

    • LinkedIn: Scale to Sell

    • Facebook: Scale to Sell

    • YouTube: Scale to Sell

    • Instagram: Scale to Sell

    Connect with Adam Burton and Steve Burton:

    • LinkedIn: Adam Burton

    • LinkedIn: Steve Burton

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    22 mins
  • 052-Have You Outgrown Your CPA?
    Dec 4 2025

    Most founders assume their CPA has them covered. If the IRS isn't sending letters, everything must be fine… right?

    In this episode of Scale to Sell, Steve and Adam break open one of the biggest blind spots in the business-owner world, showing why the "old way" of tax preparation keeps owners overpaying year after year without ever realizing what's possible.

    Steve shares real cases where advanced tax planning teams uncovered six- and seven-figure savings for owners who thought they were already in great shape. Adam explains why traditional CPAs rarely bring proactive strategies to the table, and how founders can tell when they've outgrown their current advisor.

    What you'll take away:

    • What advanced tax planning actually is and why wealthy families use it

    • Signals you've outgrown your CPA

    • Legal strategies that may reduce income and capital gains taxes

    • How tax planning fits into building an exit-ready business

    • And more!

    Resources:

    • Get your free personalized report at www.scaletosell.com/value

    • Unlock your business's potential with our free Scale to Sell self-assessment

    • Book your free discovery call with us today!

    Connect with Our Team:

    • Website: Scale to Sell

    • info@scaletosell.com

    • LinkedIn: Scale to Sell

    • Facebook: Scale to Sell

    • YouTube: Scale to Sell

    • Instagram: Scale to Sell

    Connect with Adam Burton and Steve Burton:

    • LinkedIn: Adam Burton

    • LinkedIn: Steve Burton

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    19 mins
  • 051-How to Scale a Service Business: Craig Zeigler's Journey from One Truck to a Thriving Team
    Nov 20 2025

    What does it take to build a thriving business that runs like a well-oiled machine without losing sight of your people?

    In this success story, we hear how one entrepreneur turned a one-man lawn care startup into a multi-location operation built on faith, family, and smart systems.

    In this episode, Steve Burton sits down with Craig Zeigler, founder of Agronomic Lawn Management (ALM), a Virginia-based business that has grown steadily for more than 25 years by focusing on leadership, education, and trust.

    Steve and Craig discuss:

    • How a golf course setback sparked a new business idea

    • The early grind, from flyers to long days and "working scared"

    • Investing in growth and mentorship through strategic consulting

    • How structure, process, and people fuel scalability

    • Building culture, faith, and financial wisdom into the workplace

    • Letting go of control and empowering your team to lead

    • And more!

    Resources:

    • Get your free personalized report at www.scaletosell.com/value

    • Unlock your business's potential with our free Scale to Sell self-assessment

    • Book your free discovery call with us today!

    Connect with Our Team:

    • Website: Scale to Sell

    • info@scaletosell.com

    • LinkedIn: Scale to Sell

    • Facebook: Scale to Sell

    • YouTube: Scale to Sell

    • Instagram: Scale to Sell

    Connect with Adam Burton and Steve Burton:

    • LinkedIn: Adam Burton

    • LinkedIn: Steve Burton

    Connect with Craig Zeigler:

    • LinkedIn: Craig Zeigler

    • LinkedIn: Agronomic Lawn Management

    • Agromatic Lawn Management (ALM)

    About Our Guest:

    Craig Zeigler is the founder and president of Agronomic Lawn Management (ALM), a leading lawn care company serving Southeastern Virginia for more than 25 years. With a background in turfgrass management and a business built on faith, education, and trust, Craig has grown ALM from a one-man operation to a multi-location success story. His philosophy, "We grow, we don't mow," reflects his passion for excellence, client service, and developing people who take ownership of their work.

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    22 mins
  • 050-Are You Ready to Scale or Exit?
    Nov 6 2025

    Many business owners believe that growth and exit are separate goals.

    They're not. The same traits that make your business scalable — systems, team, and documented processes — are what make it valuable to a buyer.

    In this episode, Adam and Steve unpack the key readiness factors that apply whether you're planning to grow, sell, or just want to build a business that doesn't grind you into the ground. They cover everything from owner dependence and team leadership to personal readiness and emotional burnout, because you're not just scaling for the spreadsheets, you're scaling for your life.

    Key insights you'll walk away with:

    • Why "grow first, figure out the exit later" is a dangerous trap

    • How team, systems, and documented processes drive both freedom and valuation

    • What makes 77% of owners regret their exit, and how to avoid it

    • The five D's every business owner needs to prepare for (whether you're selling or not)

    • And more!

    Resources:

    • Get your free personalized report at www.scaletosell.com/value

    • Unlock your business's potential with our free Scale to Sell self-assessment

    • Book your free discovery call with us today!

    Connect with Our Team:

    • Website: Scale to Sell

    • info@scaletosell.com

    • LinkedIn: Scale to Sell

    • Facebook: Scale to Sell

    • YouTube: Scale to Sell

    • Instagram: Scale to Sell

    Connect with Adam Burton and Steve Burton:

    • LinkedIn: Adam Burton

    • LinkedIn: Steve Burton

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    27 mins
  • 049- Avoid These Deal-Killing Mistakes When Selling Your Business — with Jeff Snell
    Oct 16 2025

    You'd be surprised how many solid businesses never sell, not because the numbers don't add up, but because the owner didn't plan early enough, or worse, tried to do it solo.

    In this episode, Steve Burton reconnects with M&A advisor Jeff Snell to shine a light on the silent deal killers. They're not always dramatic. Sometimes it's poor documentation. Sometimes it's handing the business to your kid with no real plan. And sometimes… it's just waiting too long.

    With the market flooded with buyers, there's never been a better time to get ahead of the game. Whether you're thinking of selling in 2 years or 20, this one's for you.

    What's inside this release:

    • The biggest mistake founders make when trying to sell

    • Why "doing it yourself" almost always backfires

    • What to know before handing the business to family

    • How to use today's market to build freedom, not just exit

    • And more!

    Resources:

    • Get your free personalized report at www.scaletosell.com/value

    • Unlock your business's potential with our free Scale to Sell self-assessment

    • Book your free discovery call with us today!

    Connect with Our Team:

    • Website: Scale to Sell

    • info@scaletosell.com

    • LinkedIn: Scale to Sell

    • Facebook: Scale to Sell

    • YouTube: Scale to Sell

    • Instagram: Scale to Sell

    Connect with Adam Burton and Steve Burton:

    • LinkedIn: Adam Burton

    • LinkedIn: Steve Burton

    Connect with Jeff Snell:

    • LinkedIn: Jeff Snell, MAMI, LMCBI, ABI

    • ENLIGN Business Brokers

    About our Guest:

    Jeff Snell is an M&A expert with over 20 years of experience in business brokerage. He is the credentialing chairman for the International Business Brokers Association and holds several prestigious designations, including Certified Business Intermediary and Merger and Acquisitions Master Intermediary.

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    21 mins
  • 048- What SBA Changes Mean for Your Business Sale or Purchase in 2025 — with Jeff Snell
    Oct 2 2025

    New SBA rules are shaking up the market, and if you're buying or selling a business, you need to know what just changed.

    In this episode, Steve Burton welcomes back M&A expert Jeff Snell to unpack the latest SBA updates, including how new SOP changes can double buying power, reduce down payments, and expand access to $10M loan guarantees for manufacturers. Jeff shares why sellers need to prepare for standby seller notes and why buyers must now arrive with pre-qualification letters, real experience, and a tight team. With more private equity and individual buyers than ever, the competition is fierce and the opportunity is enormous.

    What to expect:

    • How SBA loan caps and SOP changes impact deal size

    • Why buyer demand is at an all-time high

    • The 6–12 month timeline sellers must plan for

    • How to make your offer stand out in a crowded market

    • And more!

    Resources:

    • Get your free personalized report at www.scaletosell.com/value

    • Unlock your business's potential with our free Scale to Sell self-assessment

    • Book your free discovery call with us today!

    • Understanding Business Valuations with M&A Pro Jeff Snell (Ep. 24)

    • Growth Through Acquisition with Jeff Snell (Ep. 35)

    Connect with Our Team:

    • Website: Scale to Sell

    • info@scaletosell.com

    • LinkedIn: Scale to Sell

    • Facebook: Scale to Sell

    • YouTube: Scale to Sell

    • Instagram: Scale to Sell

    Connect with Adam Burton and Steve Burton:

    • LinkedIn: Adam Burton

    • LinkedIn: Steve Burton

    Connect with Jeff Snell:

    • LinkedIn: Jeff Snell, MAMI, LMCBI, ABI

    • ENLIGN Business Brokers

    About our Guest:

    Jeff Snell is an M&A expert with over 20 years of experience in business brokerage. He is the credentialing chairman for the International Business Brokers Association and holds several prestigious designations, including Certified Business Intermediary and Merger and Acquisitions Master Intermediary.

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    18 mins
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