Jennifer Peters is the Senior Manager of Ecommerce at OLLY, a gummy vitamin brand. In her role, she leads the DTC ecommerce program, managing retention, warehouse management, web development, and inventory oversight. Jennifer is adept at navigating the complexities of FDA regulations for supplement branding and excels at finding innovative solutions to emerging challenges in the ecommerce space.

For brands in a highly regulated industry like vitamins and supplements, merging compliance with ingenuity is crucial for achieving growth and customer engagement. How can these brands navigate a turbulent landscape to reach their consumers?

As an ecommerce leader spearheading DTC strategies for a vitamin company, Jennifer Peters has adopted an agile and proactive approach to managing customer acquisition alongside shipping and privacy laws. Her strategies include personalizing the customer experience to differentiate offerings from industry giants and leveraging reviews and feedback to identify new audience segments. Jennifer also advises sharing customer data and insights across internal departments to inform product and marketing strategies.

In this episode of Ecom Experiences, Samir Balwani welcomes Jennifer Peters, the Senior Manager of Ecommerce at OLLY, to discuss tackling industry-specific challenges in ecommerce. Jennifer addresses how to use AI to optimize customer behavior analysis, the importance of customer empathy, and how to maximize ROI from your ecommerce tech stack.