How to Go From Invisible to Unforgettable With a Clear Connection Page
Learn the simple structure to help people say “This is for me” within seconds.

The intro title image was not added to the video file (my mistake!)

This episode is for therapists, coaches, and mission-driven helpers who want to reach more people without burnout. If your website, profile, or “about” page feels more like a resume than an invitation—this is your episode.

You’ll learn why people don’t buy the best services—they buy what they understand the fastest. And how to build a simple, clear page that moves someone from “just browsing” to “this is what I need.”

📌 Top 3 Reasons to Listen

You’ll learn what a “page to show” is—and why it’s more than just a webpage.

You’ll get a simple, story-based structure to help your clients see themselves in your message.

You’ll discover how to write clearly and connect deeply without hype or perfection.

⏱️ Timestamped Highlights

00:50 – The 3 Pillars of Scalable Income (Clarity, Connection, Confidence)

02:00 – Why clients don’t buy degrees—they buy clear solutions

04:00 – “Page to show” defined (Hint: It’s more than just a website)

06:00 – What makes a forgettable profile—and how to fix it

08:20 – Your page is an invitation, not a resume

10:01 – Shark bite problems vs. mosquito bite problems

13:00 – Use “the grunt test” to clarify your message fast

15:00 – Simple headline formula: “I help [who] who feel [what] get [result] so they can [why]”

16:10 – Show the stakes: what happens if nothing changes

18:00 – Build a menu: freebies, workshops, group programs

20:30 – Create a simple 3-step plan to help reduce fear

21:43 – Use proof and reassurance to help the right people self-select

24:00 – Start with a rough draft. Done is better than perfect.

26:11 – Homework: Draft your first “page to show” in a Google Doc

🔗 Resources & Mentions

Free Template: Page to Show Google Doc → https://docs.google.com/document/d/1ixypDQRK_wM9uQ6WPZPfYuoQubQX47nBXkW3XsWo7bI/edit?usp=sharing

Book: Building a StoryBrand by Donald Miller

Inspiration: PrivatePracticeElevation.com (clarity in action)

Mentioned: Catalyst (book on how people change) https://a.co/d/cBObA4B
Connect: james@coursecreationstudio.com

✅ Closing CTA

Your people are scanning for someone who “gets them.” When your words are clear, they’ll stop scrolling and start reading.

You don’t need a perfect page. Just one faithful draft.

If this helped, share it with a fellow helper who’s ready to grow without burning out.

In this episode, you learn how people actually move from noticing your work to trusting you enough to commit. You walk through a simple, human path that respects timing, builds trust, and removes pressure, especially if selling has ever felt uncomfortable or misaligned for you.

TOP 3 REASONS TO LISTEN
• You learn how to guide people toward working with you without pressure or manipulation.
• You gain clarity on what to offer at each stage of a client’s decision journey.
• You build confidence that your values and income goals can work together.

TIMESTAMPED HIGHLIGHTS
[01:02] – You understand why clarity alone is not enough to create committed clients.
[02:15] – You learn how connection turns strangers into students over time.
[03:51] – You see why human connection matters more as automation increases.
[05:36] – You reframe your role from hero to guide in your client’s story.
[06:29] – You learn the three stages people move through before committing.
[08:05] – You discover how curiosity works and why simple beats impressive.
[09:47] – You get practical examples of low-pressure curiosity tools.
[12:06] – You learn how enlightenment helps people see themselves succeeding.
[15:39] – You understand what people need before making a real commitment.
[18:16] – You get a simple exercise to map your own client journey.

RESOURCES & MENTIONS
• StoryBrand by Donald Miller – https://storybrand.com
• Coach Builder by Donald Miller – https://coachbuilder.com
• Episode 113 with Danny Iny – https://podcasts.apple.com/us/podcast/stp-113-how-to-make-your-course-an-obvious-yes-with/id1654020972?i=1000705238585
• The Go-Giver by Bob Burg – https://thegogiver.com
• Tad Hargrave Ethical Marketing Starter Kit – https://marketingforhippies.com

You are not meant to burn out by doing everything alone. Start by creating a clear path, then take the next faithful step forward.

Your Year in Review: Tools, Moments, and Meaning from 2025

This special end-of-year episode of The Scaling Therapist looks back on 2025—what worked, what mattered, and what moved the needle in both business and life. If you’re building a meaningful online business as a therapist or coach, James shares a thoughtful review of the best tech, tools, books, and moments that shaped the year.

You’ll hear honest reflections on what tools are worth your time (and which ones to skip), plus one powerful story that reminds us why connection matters more than ever.

Top 3 Reasons to Listen:

• You’ll discover which programs actually helped scale a coaching or course business this year.
• You’ll walk away with a practical book list that feeds both mind and mission.
• You’ll hear a powerful story about grief, friendship, and the quiet impact of showing up.

Highlights:

• 00:01:00 – Book of the Year Breakdown — James shares how books like The Mountain Is You, Stories That Sell, and The Coach Builder impacted his thinking and systems.
• 00:04:30 – Program of the Year — A candid review of Kajabi, Canva, and why Descript took the top spot for 2025.
• 00:07:28 – Podcast Favorites — From editing Therapy for Your Money to laughing with Film Sack, James explains why these shows stood out.
• 00:10:29 – Tech Talk — Favorite headphones and a regretful gadget purchase.
• 00:12:47 – Drink & Sock of the Year — Yes, it’s silly—and deeply human.
• 00:15:19 – Songs of the Year — From Doom soundtracks to Jack Johnson, a peek into what fueled creative moments.
• 00:18:00 – Movie Rankings — Why Fantastic Four finally got it right.
• 00:20:21 – Games & Gifts of the Year — The joy of reconnecting through games and meaningful presents.
• 00:23:22 – Moment of the Year — A quiet invite leads to an unforgettable moment of real connection and unexpected gratitude.

Resources & Mentions:

• The Coach Builder by Donald Miller
• Stories That Sell by Matthew Dicks
• The Coaching Habit by Michael Bungay Stanier
• Go-Giver by Bob Burg & John David Mann
• Descript: https://www.descript.com
• Kajabi: https://www.kajabi.com
• Canva: https://www.canva.com

Therapy for Your Money Podcast with Julie Herres: https://therapyforyourmoney.com

If you’re a therapist who knows you can’t grind away at being fully booked forever, but feels stuck on what to offer next or what to charge, this episode is for you.

In this conversation, James walks through how to create clear, aligned products beyond 1:1 sessions and how to price them with confidence and integrity. This isn’t about copying others or selling harder. It’s about stewardship, sustainability, and building something that truly fits your life and calling.

Who This Episode Is For

This episode is especially helpful if:

• You want to scale your impact without adding more sessions
• You’re unsure what kind of product to create beyond 1:1 work
• You’re undercharging and quietly exhausted
• You want sustainable income without compromising your values

In this episode, you’ll learn:

• How to decide what to offer beyond 1:1 sessions based on real client problems
• Why product clarity is about alignment, not confidence or comparison
• How to think about pricing without guilt
• Why being paid well supports long-term service and stewardship
• A simple exercise to turn one recurring problem into one clear product
  
  

• 00:00 – Why unsustainable businesses eventually stop helping people
• 01:08 – The three pillars of scalable income: clarity, connection, confidence
• 01:32 – The two questions this episode answers: what you offer and what you charge
• 02:48 – Why product clarity is really about alignment
• 03:12 – Your product as the bridge between people, problem, and strengths
• 04:06 – The real difference between you and people already selling similar products
• 04:58 – Why mass appeal weakens your offer
• 06:52 – The Miracle on 34th Street mindset toward competition
• 08:22 – The Italian restaurant analogy for product levels and pricing
• 11:19 – A practical exercise to match problems with real products
• 12:49 – James’s early pricing mistake and what it taught him
• 13:51 – The boat trip analogy: why clear journeys command higher value
• 15:05 – How people decide what’s worth paying for
• 16:09 – Why charging well is stewardship, not greed
• 17:28 – Why selling feels different once clarity is in place
• 18:19 – Why you only need one clear product to get started
• 18:42 – How James structures his flagship cohort for therapists

• A product is a clear bridge from a specific problem to a meaningful outcome
• The right people are drawn to you, not just your information
• Pricing supports sustainability, energy, and long-term mission
• Selling doesn’t have to feel pushy—it can simply be an honest invitation

• Donald Miller / Coach Builder – inspiration for the problem-to-product exercise
• Scaling Therapist Cohort - Learn more or book a free clarity call (link mentioned in the episode)
  

If you’re tired of living on the fully booked, energy-drained path—and you’re ready to build one clear product beyond 1:1 sessions—I’d love to help you think it through.

You don’t need ten offers.
You don’t need a perfect funnel.
You just need one clear product that serves people and serves your life.

When you’re ready, I’m here to help.

• The holidays can be a joyful season, but for anyone dealing with grief, they can also bring stress, loneliness, and moments you don’t expect. In this episode, I talk with therapist and author Debbra Riemann, who shares her personal journey through loss and how slowing down, journaling, and connecting with others helped her heal. Debbra explains why so many people enter the holidays without a plan for grief—and why making one can bring comfort, direction, and hope. If you or your clients are navigating grief during this season, you’ll find support, practical tools, and the reminder that you don’t have to do this alone.

• Debbra also opens up about the hidden cost of pushing through pain, the power of community, and how grief shows up in places we least expect. Therapists will appreciate her honest look at how personal healing shaped her private practice, her published book, and her online grief community. This episode blends heartfelt wisdom with actionable steps that can help you support yourself, your family, or the people you serve.

• Three Truths You’ll Learn in This Episode
  1. Grief needs a plan—especially during the holidays.
  2. Journaling slows you down so you can actually feel and release what’s hurting.
  3. Community reduces isolation, even when others don’t know what to say.
  Highlights

  00:04 – Journaling helps release holiday grief
  02:16 – Debbra’s story of stacked losses
  04:39 – Hidden impact of unprocessed grief
  07:53 – Marketing a grief-focused practice
  09:32 – “Ugly sells” for therapists online
  11:46 – Moving states and rebuilding practice
  15:10 – Creating an online grief community
  17:02 – Why grief feels so isolating
  20:12 – Holiday grief hits without warning
  22:57 – Making a clear holiday grief plan
  24:34 – Changing traditions without guilt
  26:05 – How to find Debbra’s resources

  Links And Resources
  • Sages of Grief Recovery Website: https://www.Stages-of-Grief-Recovery.com
  • Facebook: Stages-of-Grief-Recovery.com | Rochester Hills MI
  • Instagram: Debbra Bronstad, Grief Coach (@stagesofgriefrecovery) • Instagram profile
  • Hope for the Holidays Workshop free replay available at: https://stagesofgriefrecovery.mvsite.app/products/units/view/1544899
  • Inscribed Grief Journaling Community: https://www.InscribedGrief.com

How the System Breaks Therapists—and What to Build Instead

This episode kicks off the Three Pillars of an Income Flow System series. If you’ve ever felt like your fully booked calendar was actually draining the life out of you, this one’s for you. I share my thoughts on how the current mental health system often leads therapists to burnout, not success, and what it really means to build a system that serves both your mission and your well-being.

What You’ll Learn

• Why the “fully booked” mindset leads to exhaustion
• How to spot a system designed for burnout
• What to build instead (and why it matters)
• The difference between carrying buckets and building aqueducts
• How small system changes create big freedom

Timestamped Highlights
[00:00] Full calendar ≠ true success
[01:02] Burnout signs for helping pros
[01:38] Series intro: 3 income pillars
[02:03] Why this system keeps you stuck
[02:59] Story: desperate families denied care
[04:00] Fighting a system built to say no
[05:15] Learning the real insurance rules
[06:00] Applying systems thinking to care
[07:33] The burnout cycle of feast/famine
[08:26] Running on caffeine and compassion
[09:48] The problem with chasing capacity
[10:22] Why working harder won’t fix it
[11:18] From buckets to aqueducts
[12:13] The moving truck metaphor
[13:59] Systems turn effort into flow
[14:44] Flow keeps working while you rest
[15:13] You are the architect, not labor
[16:34] Settling for stability over purpose
[17:57] Someone saw my potential first
[18:50] Don’t trade your future for comfort
[19:59] This system wasn’t built for you
[21:28] Join the Beyond Fully Booked cohort

Resources & Links
Beyond Fully Booked Workshop → https://www.coursecreationstudio.com/BeyondFullyBooked

Closing Invitation
If this episode made you pause or breathe a little deeper, share it with someone who's building a mission-fueled practice. You weren’t meant to carry all the buckets alone.