Empowering Your Health Journey: Annette Leonard's Story of Advocacy & Chronic Wellness

In this episode of the Scaling Therapy Practice podcast, host James Marland speaks with Annette Leonard, a chronic pain advocate and beacon of resilience. Annette shares her personal journey of battling chronic illnesses, including her time on the lung transplant list, and how it led her to become a powerhouse advocate. She provides insights and tips on self-advocacy in healthcare, wellness strategies, and her transition from patient to advocate through various resources such as podcasts, courses, and blogs. Additionally, James discusses an upcoming webinar for DIY course creators, offering guidance on critical decisions before launching an online course. Join us to hear Annette's inspiring story and learn how to better advocate for yourself in healthcare settings.

00:00 Introduction to the Podcast
00:22 Meet Annette Leonard: Advocate for Chronic Illness
01:29 DIY Course Creators Webinar Announcement
03:20 Annette Leonard's Personal Journey
07:11 The Mission to Help Others
09:36 Creating and Launching Online Courses
14:31 Lessons Learned from the Mini Course Challenge
23:00 Final Thoughts and Where to Find Annette

• Annette’s website
• Annette’s Youtube
• Annette’s Instagram
• Annette’s podcast
• A special promotion for Annette’s website
• Scaling Therapy Practice - Course Creation Studio Website
• Register for Skills Workshop: 4 Key Decisions to Make Before Launching Your Online Course

Welcome to the Scaling Therapy Practice with James Marland! In this episode, James dives deep into the essential tech stack required for launching and managing successful online courses. He discusses the crucial tools and platforms, including hosting options like Kajabi and Teachable, payment processors like Stripe and PayPal, graphic design tools such as Canva Pro and Adobe Express, and much more. James also shares insights on email marketing tools, recording and editing software, and social media strategies to help you turn your content into life-changing courses. Whether you're a tech-savvy expert or a beginner, this episode provides valuable tips and recommendations to get your course launched smoothly. Tune in to learn more about creating your course tech stack and make your mission-driven content accessible to a broader audience.

• 00:00 Introduction to Scaling Therapy Practice
• 01:07 Understanding the Tech Stack
• 03:57 The Importance of Hosting Platforms
• 06:31 Payment Processors and Their Role
• 08:03 Creating Graphics and Web Pages
• 11:20 Email Communication Essentials
• 12:05 Recording and Editing Tools
• 15:36 Webinars and Social Media Engagement
• 16:52 Conclusion and Call to Action

Visit the companion blog to get the links mentioned in the show. https://courses.coursecreationstudio.com/blog/techstack

Leveraging Competitor Insights for Online Course Success In this episode of Scaling Therapy Practice, James Marland guides mission-driven leaders on how to launch impactful online courses by learning from competitors using Google, YouTube, and Amazon. The episode delves into the significance of understanding competitors, provides practical tools for market research, and highlights ways to improve offerings based on competitor analysis. Additionally, James introduces a special mindset course designed to overcome imposter syndrome and embrace limitless possibilities.

• 00:00 Welcome to Scaling Therapy Practice
• 00:46 Special Offer: Overcome Self-Doubt
• 03:22 Why Knowing Your Competitors Matters
• 05:23 Using Google to Find Competitors
• 07:51 Leveraging YouTube for Market Insights
• 09:34 Amazon: A Treasure Trove of Competitor Data
• 12:43 Analyzing and Applying Market Research
• 17:29 Crafting Your Value Proposition
• 19:38 Conclusion and Call to Action

Tracking Template

Overcome Imposter Syndrome Course

How to Successfully Launch a Pilot Course: Strategies and Benefits In this episode of the Scaling Therapy Practice, host James Marland discusses the concept of launching a pilot online course. He explains what a pilot course is, why it is necessary, and provides a step-by-step guide on how to run one. James also shares insights from his own experience in course creation, emphasizing the importance of feedback and overcoming technological challenges. Listeners are encouraged to share their technological hurdles with James to help develop better courses. The episode also highlights that launching a pilot course helps in gauging interest, refining the course content, and building confidence.

• 00:00 Introduction to Scaling Therapy Practice
• 00:31 Developing the Next Course: Overcoming Tech Challenges
• 03:26 The Importance of a Pilot Course
• 05:44 Why You Need a Pilot Course
• 13:36 How to Run a Pilot Course
• 19:51 Conclusion and Encouragement

Links and Resources

50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses

Course Navigator Download: Get your ideas out of your head and onto paper with the Course Navigator

Course Creation Studio: https://www.coursecreationstudio.com/

Course Creation Studio Instagram: https://www.instagram.com/helperonmission

Kajabi: Launch your online course business with Kajabi

Some links are affiliate links that support the production of the show. Thanks for clicking!

Identifying Your Ideal Online Course Topic with James Marland

In this episode of Scaling Your Therapy Practice, host James Marland guides mission-driven helpers and leaders on how to develop and launch impactful online courses. He shares a practical exercise using a Venn diagram that helps listeners identify their course topics by overlapping their expertise, passion, and their audience’s needs. James explains the importance of aligning these three elements to create authentic and sellable courses, offering specific examples and guidance to assist with brainstorming. He also discusses how bringing content to life with fervor and authenticity can attract and retain students.

Show Highlights

• 00:00 Welcome to Scaling Therapy Practice
• 00:43 Introduction to Course Content
• 01:08 Identifying Your Passion and Purpose
• 01:40 The Venn Diagram Exercise
• 03:40 Exploring Expertise and Passion
• 07:09 Finding Joy and Expertise
• 10:50 Understanding Student Needs
• 12:35 Combining Expertise, Passion, and Needs
• 14:16 Conclusion and Next Steps

Links and Resources:

• Get the Handout Here: https://courses.coursecreationstudio.com/blog/finding-your-perfect-course-topic-passion-expertise-and-student-needs

Discovering Your God-Given Purpose with John Rennie of Brushfire Ministries In this episode of Scaling Therapy Practice, host James Marland interviews John Rennie from Brushfire Ministries. They discuss John’s journey from running a business software company to founding a ministry aimed at helping believers find their God-given purpose. The conversation covers the significance of purpose statements, the role of identity in Christ, and the impact of fulfilling one's divine purpose for personal joy and broader church community benefits. John also shares insights into Brushfire Ministries' workshops and assessments used to uncover individual strengths and placements within the body of Christ.

Show Highlights

• 00:00 Introduction to Scaling Therapy Practice
• 00:21 Meet John Rennie of Brushfire Ministries
• 00:39 John's Journey from Business to Ministry
• 02:24 Discovering a New Purpose 03:00 The Power of Personality Assessments
• 04:44 Creating a Purpose Statement
• 06:39 The Importance of Identity in Christ
• 12:52 Joy and Fulfillment through Purpose 1
• 9:00 The Role of Psychometric Assessments
• 22:34 Encouraging Others to Find Their Purpose
• 36:27 John's Vision for the Church
• 37:30 Conclusion and How to Get Involved

Optimizing Online Course Length: Delivering Results Efficiently

In this episode of the Scaling Therapy Practice, James Marland discusses the upcoming rebranding of the podcast and emphasizes the importance of creating impactful online courses for therapists, coaches, and mental health professionals.

Key points include determining the optimal course length by focusing on delivering results, understanding the promise of the course, and engaging students through efficient content and interactive elements. Additionally, effective strategies like regular feedback, cohort meetings, and email reminders are highlighted to keep learners motivated and on track.

Show Highlights

• 00:00 Welcome to Scaling Therapy Practice
• 00:28 Podcast Title Update
• 00:47 Why Create Online Courses?
• 01:14 Optimizing Course Length
• 03:21 Understanding Your Audience's Needs
• 06:05 Delivering on the Promise
• 10:01 Engaging Course Strategies
• 12:07 Gathering Feedback and Iteration
• 13:24 Conclusion and Call to Action

Resources

• 50 Questions People Ask About Online Courses: Living Document that will be updated as Season 3 progresses
• Course Navigator Download: Get your ideas out of your head and onto paper with the Course Navigator
• Course Creation Studio: https://www.coursecreationstudio.com/
• Course Creation Studio Instagram: https://www.instagram.com/helperonmission
• Kajabi: Launch your online course business with Kajabi
• Some links are affiliate links that support the production of the show. Thanks for clicking!

Building Effective Websites for Mission-Driven Leaders

In this episode of Scaling Therapy Practice, host James Marland shares insights into the creation of efficient and compelling web pages, largely drawing from the StoryBrand framework by Donald Miller. James discusses common mistakes to avoid, such as overloading with information and lack of clear call-to-actions, while emphasizing the importance of clear and concise headers, value propositions, and the appropriate use of images. He also highlights resources from experts like Private Practice Elevation and Simplified SEO Consultants and provides actionable tips for therapists and mission-driven leaders looking to enhance their online presence. Additionally, James introduces his new mini-course on overcoming self-doubt and transforming mindsets and previews an upcoming two-week challenge for launching online mini-courses using Kajabi.

Show Highlights

• 00:00 Introduction and Course Promotion
• 00:52 Welcome to Scaling Therapy Practice
• 01:59 Understanding the Importance of a Website
• 03:53 Common Website Mistakes to Avoid
• 07:18 Essential Website Sections
• 14:30 Practical Steps for Website Improvement
• 17:38 Resources and Recommendations
• 20:17 Upcoming Courses and Challenges
• 23:19 Conclusion and Final Thoughts

• Clearbrand:Extraordinary websites and pay-per-lead marketing services that help you get more customers.3
• Storyboard
• Marketing Made Simple
• Business Made Simple
• Business Made Simple Episode: How to Turn Your Website into a Sales Machine
• Private Practice Elevation: We want to create a world where therapists and private practice owners can attract clients, bring them joy, and have all the tools they need to scale their practice and create the life they desire.
• Simplifies SEO Consulting: Our SEO Specialists know what it takes to get a therapy website ranking well. We’ll help you develop a clear plan to get your website showing up on Google!
• Neil Patel: What is SEO? Your Complete Step-By-Step Guide
• Start with Why: How Great Leaders Inspire Everyone to Take Action
• 10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
• Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
• Overcome Self-Doubt: Transform Your Mindset and Realize Your Dreams
• Kajabi: Launch your online course business with Kajabi
• Some links are affiliate links that support the production of the show. Thanks for clicking!