In this episode, I sit down with my good friend and fellow podcaster, Steve Bisson, to talk about something that hits close to home—navigating change and knowing when it’s time to rebrand. Steve gets real about the moment he realized his podcast, Finding Your Way Through Therapy, was no longer aligned with what energized him. We talk about what it takes to pivot after four years of hard work, why niching down actually gave him more freedom, and how he built a new brand—Resilience Development in Action—that speaks directly to his heart and his audience.

If you’re a therapist, coach, or creative who’s feeling stuck or burned out by what you’ve built, this conversation will give you permission and practical insights to move forward. You’ll hear how Steve used feedback, life experience, and even a little help from AI to guide his transition. It’s honest, encouraging, and filled with tips for anyone rethinking what’s next.

Show Highlights

[00:00] "You gotta move on."

Steve opens with a bold truth that frames the whole episode—why he knew it was time to let go.

[00:23] Welcome from James

What this episode is all about and how it can help you avoid the common traps of misalignment.

[01:09] Meet Steve Bisson

Get to know Steve’s background working with trauma and first responders—and his podcasting journey.

[02:19] From Book to Podcast

How writing a book led Steve to start his first podcast, and what it taught him about his audience.

[03:30] What Topics Really Clicked?

Steve shares the episodes that performed best—and how he finally listened to what the data was telling him.

[05:00] “I was more interested.”

The moment Steve realized it wasn’t just about numbers—it was about energy and enjoyment.

[06:08] Life Equity vs. Mistakes

A mindset shift: Why nothing you’ve done is wasted time, even if it didn’t go perfectly.

[07:24] Wrestling, Therapy & Authenticity

How pro wrestling gave Steve the best branding advice ever: Be more of yourself, not less.

[08:37] Talking Like a First Responder

Steve explains why certain people and topics energize him—and why that matters more than reach.

[09:26] Letting Go of What You Built

What it feels like to leave behind a four-year project, and how to know it’s the right move.

[12:53] When Repeats Are a Warning Sign

Eight weeks of replay episodes became the push Steve needed to face the truth: It was time to pivot.

[13:50] Why Most People Don’t Change

Knowing and doing are different. Steve talks about what helped him take action when others don’t.

[15:00] Quitting a French Podcast

Steve shares a vulnerable story of starting—and stopping—a podcast that just didn’t work.

[17:00] Passion vs. Grind

How to recognize when you’re forcing it—and what to do instead.

[18:05] How RDA Was Born

Learn how Steve chose his new podcast name: Resilience Development in Action—and why it fits.

[20:53] What the Logo Represents

Steve walks through the hidden symbols in his new podcast artwork and what they mean to him.

[21:59] Slow Rollout Strategy

A smart tip: How Steve softened the transition for his listeners with a gradual rebrand.

[23:41] Budget-Friendly Logo Rebrand

Hear how he used AI to brainstorm and only spent $125 on a final professional design.

[24:52] A Smart, Flexible Website Strategy

Steve’s online hub stays the same, even if the brand evolves—smart move for SEO and sanity.

[25:59] Where to Find Steve Online

How to connect with Steve on social, listen to his show, and explore his therapy work.

[26:44] Final Encouragement

James and Steve close with a reminder: You don’t have to stay stuck. Help is out there. Take your next step.

Resources

🌐 Website: https://steve-bisson.com

🎧 Podcast: Resilience Development in Action

💼 Therapy Practice: Straight to the Point Therapy

📱 Social Media: @RealSteveBisson on TikTok, Instagram, Facebook, and X

🧑‍🤝‍🧑 Peer Group Mentioned: Psychcraft network for therapist marketing support

How to Make People Lean In and Call You Back
(Featuring Ray Engan, Connection Coach and Humor Strategist)

This episode is for therapists, coaches, and helpers who feel like their emails are disappearing into the void or that no one is calling them back.
Ray Engan, a former stand-up comic turned connection coach, joins James to reveal why people don’t respond—and what to do about it.

If you’re tired of feeling ignored or disconnected, this conversation will show you how to spark curiosity, create genuine connections, and communicate without feeling “salesy.”

• You’ll learn why questions can create distance—and what to do instead
• You’ll hear how to write emails that actually get responses
• You’ll walk away with a 7-word email that could generate thousands in sales

Timestamped Highlights:

• 01:06 – “Who ate my email?”—The pain of being ghosted
• 02:12 – Why asking questions too early builds walls, not trust
• 04:49 – Ray’s journey from stand-up comedy to connection coaching
• 08:03 – The #1 mistake people make when meeting someone new
• 10:05 – Curiosity, Relevance, Specificity—the “lean in” trifecta
• 13:01 – Why laughter signals trust—and how to use humor without being a comedian
• 15:00 – Why selling too soon kills your income
• 18:22 – The 7-word email that gets replies (and clients!)
• 23:13 – How introverts can stand out at networking events
• 25:00 – Why your “easy gift” is probably your most valuable offer
• 27:40 – The mindset shift that makes selling feel generous, not gross

• Connect with Ray: Ray@humorspeaks.com
• Visit Ray Online: https://www.linkedin.com/in/leadershipthroughlaughter/
• Website: www.leadershipthroughlaughter.com
• Weekly Livestream: Roadblock Removal for Speakers and Coaches (Wednesdays at 2 PM EST on LinkedIn)
• Upcoming Workshop: “Course Idea to Paycheck” on June 26th: https://www.coursecreationstudio.com/ideatopaycheck Use Code CCA for $10 off.

If this episode made you rethink how you connect and communicate, share it with someone else who’s ready to build genuine relationships, without feeling fake. And maybe… try that 7-word email today. Let us know how it goes.

If you’ve ever said, “I’d love to make a CE course someday,” this episode is for you.

I sat down with Leo DeRock to unpack the five biggest reasons therapists stay stuck—and how you can finally get moving. Whether it’s fear of tech, the sound of your voice, or just not knowing where to start, we’ve been there.

We’re breaking it all down so you can take one simple step toward a course that helps others... and earns you income beyond the session.

• You’ll realize you don’t need a full course to begin—just a single blog post can start the journey.

• You’ll get permission to be imperfect (your first is your worst—but it’s the only path to your best).

• You’ll leave with clarity, encouragement, and real next steps.

• 00:03:00 – How Leo’s Counselor’s Choice Award is helping clean up CE clutter (and spotlight what’s actually good)

• 00:06:50 – Reason #1: It seems too hard to get started — The elephant-sized course myth (and why a one-page blog post is often your best first step)

• 00:11:10 – Reason #2: “I’ll do it someday” — How delay becomes default, and what snapped me out of it

• 00:14:50 – Reason #3: I don’t like the sound of my own voice — Why your cringe is someone else’s clarity

• 00:18:03 – Reason #4: Tech feels overwhelming — If you can share your screen on Zoom, you can record a course (really)

• 00:20:30 – Reason #5: Accreditation confusion — What I wish more therapists knew about “official” CE credit (and how to avoid the bureaucracy trap)

• 00:26:40 – The one piece of advice Leo would shout from the rooftops: get an accountability buddy

• ⭐ Register here for our Course Idea to Paycheck Workshop → coursecreationstudio.com/ideatopaycheck
  Thursday, June 26 | 10 AM–12 PM ET | Replay available

• Register for the workshop here: https://www.coursecreationstudio.com/ideatopaycheck and use code CCA to receive $10 off.

• More CE resources and ethical tools: counselorschoiceaward.com

• My go-to editing tool for clean audio and easy presentation: Descript

If this conversation stirred something in you, don’t wait for the “perfect time.” Share it with a friend, or better yet, be someone’s accountability buddy.

Let’s take your mission and turn it into a message that lasts.

STP 119 | Progress Over Perfection: Escaping the Overthinking Trap

Episode Summary:
In this episode of Scaling Therapy Practice, James Marland explores how overthinking quietly robs therapists, coaches, and helpers of progress. What feels like productivity is often just a delay tactic rooted in fear.

If you’ve been stuck in analysis mode—waiting to make the “right” move for your course, your business, or your next step—this conversation will help you move from thinking to doing.

You’ll learn how to break free from indecision, make peace with imperfect action, and move forward with clarity and purpose.

What You’ll Learn:

• The hidden cost of overthinking (it’s not just time—it’s momentum)
• How perfectionism disguises itself as “doing research”
• 7 small but powerful ways to get unstuck
• Why your brain wants safety—but your calling wants movement

Timestamps & Topics:

• 00:00 – Why overthinking feels productive (but isn’t)
• 01:00 – Invitation: June 26 CE Course Workshop (Register here)
• 02:02 – Too many choices: The therapist’s crossroads dilemma
• 03:23 – Every decision has a cost (time, energy, opportunity)
• 04:29 – The screwdriver story: When small choices become paralyzing
• 06:17 – Coping vs. growing: The real reason overthinking persists
• 07:28 – The “rocking chair” metaphor for mental spinning
• 08:00 – James’s real-life LinkedIn struggle and decision
• 09:10 – The 80% Rule: Why certainty isn’t required to act
• 10:39 – Why being busy isn’t the same as progress
• 11:33 – 7 Tips to Escape Overthinking:
  
  
• • Start with what you know
  • Apply the 80% rule
  • Done is better than perfect
  • Trust yourself
  • Set gentle deadlines
  • Accept that risk is part of growth
  • Anchor decisions to your personal vision
    
• 16:26 – You don’t need a perfect plan—just the right screwdriver
• 17:48 – James’s daily vision and goal system
• 18:33 – Final encouragement: Choose progress, not perfection

Workshop Mentioned:

🎯 Course Idea to Paycheck Workshop
🗓 June 26, 10AM–12PM EST
🎟 Register here: https://www.coursecreationstudio.com/ideatopaycheck

Hosted by: James Marland
Podcast: Scaling Therapy Practice
Guest: Murray Cowell, Founder of Accelerando Ltd.

Hello, friend! I’m James Marland, host of Scaling Therapy Practice, and today I’m talking with the wise and experienced Murray Cowell, founder of Accelerando Ltd., about how to transition from corporate life to running a thriving training and course creation business.

Murray brings over 25 years of experience in learning and development, marketing, and entrepreneurship. Whether you’re a therapist trying to escape the hamster wheel of insurance billing or a corporate coach wanting to launch your own programs, this episode is packed with hard-won wisdom and actionable steps.

In This Episode, You’ll Learn:

1. How to shift from corporate work to self-employment with clarity and focus — and why many get stuck in the “messy middle.”
2. Why solo trainers and therapists undercharge — and the strategies to raise your rates and attract premium clients.
3. How to break free from low-paid associate work by creating your own branded training offers or online courses.

Episode Highlights & Timestamps

[00:00] Welcome & Guest Intro
I introduce Murray Cowell and share how I discovered his work through a masterclass that truly impressed me. Murray runs Accelerando Ltd., helping corporate trainers grow independent businesses.

[02:00] Murray’s Corporate-to-Entrepreneur Journey
From retail management to HR at IBM to becoming a full-time trainer, Murray shares how he followed curiosity, took big risks, and landed in entrepreneurship.

[05:00] The Trap of Doing Too Much
Murray talks about running both a training business and a marketing agency — and why dividing your energy can stall your success.

[06:30] Shiny Object Syndrome & Entrepreneurial Distraction
We dive into how creative minds (yes, like yours!) often chase new ideas, and why that can be a problem if not handled intentionally.

[08:00] Associate Work vs. Direct Clients
Murray explains why many trainers and therapists get stuck doing associate work — and how they’re leaving serious money on the table.

“If you're earning half of what you could, you're doing twice the work.”

[11:00] Murray’s Struggles with Course Launches
Even experienced trainers can have failed launches. Murray shares how his first email marketing course flopped — and what he learned about co-creating courses with his audience.

[16:00] The Power of Pilots and Feedback
One of the biggest takeaways: don’t build your course in isolation. Pilot it. Test it. Adjust it.

[18:00] Rebuilding After Failure
Murray talks about taking a high-level role at a global sales training company — and how it gave him the insights and tools he now uses to help solo trainers grow.

[20:00] Creating the Success Cycle
He breaks down how to escape the low-pay hamster wheel and build a training business that brings in consistent, well-paid work — without burning out.

[22:00] Who the Training Business Revolution Masterclass is For
This free class is for corporate trainers, facilitators, consultants — and yes, therapists — who are done with undercharging and ready to stand out and scale up.

[24:00] Favorite Tools & Tech Tips
We geek out over Murray’s background setup (he uses Prism Studio — and yes, it’s free).

[26:00] Final Thoughts: Stay Deluded

Resources Mentioned

• Murray’s Free Masterclass: Training Business Revolution
• Join the Community: ClientFind.Club
• Background Tool: Prism Studio

Scaling Therapy Practice | Episode 117

If you're feeling worn out from back-to-back sessions and thinking, “There’s got to be a better way,” this episode is for you. In Part 3 of our burnout series, we talk about repurposing what you already know—without burning out, quitting therapy, or starting from scratch.

You’ll hear practical, hope-filled ideas for earning differently—by turning your existing expertise into scalable offers that help more people (and free up your schedule). You don’t need more hustle. Just a shift in how you package what you already do best.

• You’ll learn how to repackage your most repeated advice into products that scale.
• You’ll see why “small tests” are the best next step—not massive courses.
• You’ll walk away with permission to earn differently without abandoning your calling.

• [00:01:09] — The voice inside: “There’s got to be a better way.”
  James names the burnout so many therapists feel—and offers a hopeful alternative.
• [00:04:00] — “You don’t need to do anything new.”
  You already have everything you need. Start with what you repeat most in session.
• [00:05:37] — Island A, Island B, and your course as the bridge
  A practical metaphor for how to think about your course content.
• [00:09:15] — “Put it in drive and go.”
  Why you shouldn’t wait until you have the whole map to start your journey.
• [00:11:33] — Fire bullets, then cannonballs
  How small, low-risk products help you test what works—before you invest big.
• [00:14:00] — Don't bet your schedule on a flagship course
  Avoid burnout by starting with curiosity products that work alongside your practice.
• [00:18:32] — “Your wisdom deserves to be shared.”
  Encouragement to stop hiding your brilliance behind the therapy room clock.

• 🔗 15 Ways to Package Your Wisdom – Free resource to help you get started: https://courses.coursecreationstudio.com/store
• 📘 Great by Choice by Jim Collins – The “fire bullets, then cannonballs” metaphor
• 🎙️ Danny Iny – Course creation insight on learning by doing

Scaling Therapy Practice podcast:

• Episode 115: Burnout Is Not a Badge of Honor—And What to Do About It
  Listen on Apple Podcasts
• Episode 116: Beliefs That Lead to Burnout
  Listen on Apple Podcasts

You don’t have to quit therapy to earn differently. You need to repackage what you already know. If you’ve felt stuck or exhausted, this might be your small, faithful next step.

Your course might be the answer someone’s been praying for.
Let’s build something together.

So many therapists are quietly running on empty—not because they don’t care, but because they care so deeply. In this episode, we tackle the hidden belief that helping only happens one hour, one client, one room at a time.

James shares a vulnerable childhood story, the power of contagious belief (both positive and negative), and how the therapy model you were trained in might be limiting the impact you could be having.

This is part two of the “Build What’s Next Without Burning Out” series.

00:00 – The Belief Holding Therapists Back
“Therapy can only happen one room, one hour, one person at a time”—what if that belief is what’s burning us out?

00:22 – Welcome to the Scaling Therapy Practice Podcast
James Marland, your course creation coach, shares tools and encouragement for therapists ready to scale.

01:18 – Shoutout to Danny Iny + His Monetize Me Program
Danny helps experts sell meaningfully, without funnels or overwhelm. Link in show notes (enrollment closes May 22!).

02:21 – Today’s Topic: Beliefs That Lead to Burnout (Part 2)
Introduction to the series: how therapists can build what’s next without starting over.

03:00 – Childhood Story: The Stump Challenge
A low-ropes challenge gone sideways. One phrase—“This is impossible”—shut everything down.

🟨 Lesson: Belief is contagious. And so is doubt.

06:00 – Parallel to Therapy: The One-Room Model Has Limits
That in-office model works... until it doesn’t. When someone believes something can’t be done, it shuts down creativity.

07:23 – Ghosted: The Pain of Wasted Appointments
James shares a real-world no-show example and how therapists face financial instability when clients cancel.

09:10 – Your Schedule Isn’t the Only Limit—Your Location Might Be
Most therapy training prepares you for a couch, clipboard, and clock—but clients want something different now.

11:34 – Clients Are Changing, Too
People are seeking flexible, on-demand support: podcasts, self-paced courses, downloadable resources.

13:08 – Your Wisdom Shouldn’t Be Zip Code-Locked
The people who need you most may not live near you—and may be searching at 2am.

14:03 – Personal Story: My Sister’s Struggle to Find the Right Help
Even with insurance and effort, finding the right therapist wasn’t easy. What if your support could be easier to access?

16:22 – A Bold Truth: You Can Make an Impact Without a Room
Say it out loud: “I don’t need a therapy office to make a real difference.”

17:05 – Map vs GPS Metaphor
A map works... for one person. A GPS guides many. Courses work like GPS—they scale your wisdom, on demand.

18:56 – Everything Feels Impossible... Until Someone Does It
It’s not impossible—it’s just not visible until someone makes it real.

19:59 – You Don’t Have to Stop Helping—Just Package It Differently
You can still serve one-on-one and explore ways to scale what you already know.

20:24 – FREE Resource: 15 Ways to Package Your Experience
From email courses to downloads—start small and expand from there.
👉 Grab your free guide

21:10 – Join the Step Group Cohort
Limited spots for this summer/fall. Create your system, launch your course, and expand your reach—without quitting therapy.

21:54 – Final Word: You’re Meant to Help Beyond the Couch
The people who need you may not live in your zip code—but they’re still waiting. Let’s put your mission in motion. 💡

• 💌 Free Guide: 15 Ways to Package Your Experience
  
• 📅 Join the Step Group: Small cohort for course creators (Summer/Fall enrollment)
• 🔗 Danny Iny’s Monetize Me Program: Enrollment closes May 22

Burnout Is Not a Badge of Honor—And What to Do About It

Scaling Therapy Practice Podcast – Episode 115

In this powerful episode, host James Marland explores the dangerous myth many therapists believe: that being “fully booked” equals success. He breaks down the hidden costs of tying your income to your calendar, and why burnout is not something to wear with pride. James introduces a better, more flexible model for therapists who want to protect their energy, income, and impact—without sacrificing their well-being. “You became a therapist to help people, not to run yourself into the ground.”

Key Takeaways

• Being fully booked ≠ freedom: A full calendar can actually limit your time, creativity, and peace.
• Therapy time has no shelf life: If a session goes unused, that time (and income) is lost forever.
• The service model is broken: Trading time for money doesn't allow for flexibility or scalability.
• Burnout is not noble: High stress, long hours, and exhaustion are not a badge of honor—they're a sign to reassess.
• You can package your expertise: Online courses, recorded workshops, and coaching offers let you help more people without burning out.
• Start small, but start now: You don’t need a big course or a huge audience to begin. Just take the next small step.

Show Highlights

• [00:00:06] – Your Schedule Becomes Your Ceiling
• [00:01:26] – Burnout Isn’t Noble—It’s a Red Flag
• [00:03:20] – New Series: Build What’s Next Without Burning Out
• [00:04:28] – Real Talk: Therapists Are Tired and Maxed Out
• [00:05:28] – The Full Schedule Myth (And Why It’s Dangerous)
• [00:06:13] – A Real Case Study: Maxed Out and Missing the Moment
• [00:07:35] – Feast, Famine, and Financial Anxiety
• [00:08:49] – Is It the Schedule... or the Model?
• [00:09:17] – Why Time-for-Dollars Is a Broken System
• [00:10:09] – The Spinach Analogy: Your Time is Perishable
• [00:11:00] – Pressure and Trade-offs: What This Model Steals from You
• [00:11:57] – Courses, Cohorts, and Recorded Workshops: The Shelf-Life Solution
• [00:12:29] – The $97 Product That Works While You Rest
• [00:13:24] – When Do You Find Time to Build? Here’s the Truth
• [00:13:48] – The Netflix and Bitcoin Regret: Stop Waiting for Perfect
• [00:15:21] – Build Something, Anything—Start Before You’re “Ready”
• [00:16:00] – Small Steps Lead to Big Shifts (STEP Program Intro)
• [00:17:11] – Burnout Is a Signal—Time to Build Something That Works for You
• [00:17:37] – Free Resource: 15 Ways to Package Your Experience
• [00:18:27] – Final Word: You’re Made for More Than Burnout

Resources

• 🔗 Scaling Therapy Empowerment Program (STEP Group) – Learn how small steps lead to big changes. https://courses.coursecreationstudio.com/stepgroup
• 🔗 15 Ways to Package Your Experience into a Coaching Product (Free Guide) https://courses.coursecreationstudio.com/store