Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.

We maintain, 'if you do what you've always done, you'll get what you've always got'.

B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.

Pipelines have diminished, sales are never enough and yet there appears to be no solution on the horizon - until now.

Join us as we review 2023 and share our plans and strategies for next year. Yes, we still have even more to explore that B2Bs are not doing. It's going to be great!

If your prospects don’t know who you are or what you do, you’re finished!

After decades in the trenches, and a massive amount of research and analysis, we have discovered and documented the strategy you need to communicate to your ideal prospects, keep them engaged and get their respect to the point of wanting to do business with you.

If you’ve been in sales for any amount of time, you will know by now that marketing departments keep failing and they refuse to research and change for fear of being given the boot for not doing this earlier.

B2B buyers, MDs CEOs or employees do not want to be pestered by BDRs or spammed by marketers. That’s why you need to watch this weeks’ live stream to get the inside track on what you can do as a salesperson in your organisation that will start to change how your prospects respond to you.

In today's rapidly evolving business landscape, staying ahead in the B2B space demands innovative approaches to sales and marketing. One such groundbreaking strategy is the integration of live broadcast programs, akin to magazine-style shows, into your business development toolkit. This concept, while relatively new, is proving to be a game-changer for those who embrace it.

For sales professionals and CEOs, understanding and mastering this approach is no longer just an option, but a necessity. The traditional methods of reaching out to potential clients and partners are becoming increasingly saturated. In such a scenario, live shows offer a unique platform to engage with your audience, showcase your brand's personality, and provide value in a dynamic and interactive manner.

The essence of this strategy lies in its ability to combine various segments — from insightful interviews with industry leaders to practical demonstrations of your products or services. It also allows for the seamless integration of advertisements, ensuring that your marketing efforts are not intrusive but rather an organic part of the content. This holistic approach not only elevates your brand's visibility but also establishes your company as a thought leader in your industry.

As we delve deeper into this exciting new avenue, our live stream show, "LiveShow Blueprint: B2B Success," will serve as a comprehensive guide. We'll explore the most effective processes to organize and execute a live show, identify various engaging segments, and plan the inclusion of advertisements and guest appearances. This is an unmissable opportunity for salespeople and CEOs committed to pioneering in the B2B realm and driving substantial revenue growth. Join us to unlock the full potential of live broadcast programs in your business strategy.

Ask your questions about new business development and prospect engagement on LinkedIn - or you can post/ask beforehand.

Call: 0800 970 9751
Text: 07547 187383
Email: nigel@salesxchange.co.uk
Chat: https://lnkd.in/eUH6aEWK

This is an opportunity to get advice, help or ideas on direction when it comes to new business development for B2B technology, SaaS and Services organisations and exploring ways of changing the outcome on your existing activities.

We’ll also be giving some updates on the work we’re doing now and over the next few months as this approach is constantly developing as you would expect.

Our shows are to challenge the existing status quo of demand gen, ABM, pay-per-click and some of the more unsavoury tactics adopted by marketing departments to help you review your new business activities and grow your profitability.

Missed Your Sales Target Again? Discover The Only Viable New Strategy For Getting New Business in 2023/4 and Beyond!

How’s your pipeline? Are you on target? What do your next few months look like? Still waiting for leads?

Is marketing ‘smashing’ their KPI’s? Do you feel like you’ve been shut down and silenced if you complain about their performance?

We both know that not much has changed in B2B sales for the past ten years or so, and so it’s unsurprising you might be questioning what’s going to happen next.

Since the emergence of marketing automation and demand generation, sales strategies have been hijacked by marketing, restricted the earning potential of salespeople, and cornered much of the available budget each year, simply because boards of directors have been misled by the empty promises of marketing.

The reality is that sales has changed and if you try and bring back the hey-days of yesteryear you are going to be disappointed. finding interested parties is nigh on impossible and when you do find business prospect, they don’t want to meet you, and certainly not face-to-face.

A quick heads-up, your prospects want to self-serve, self-educate and remain anonymous until they’re ready. Marketing have known this since 2014, when they found out 97% of businesses didn’t want to fill out a form. Did they tell you? No. Yet still they bang on about demand gen, lead gen and ABM.

There are few opportunities these days to watch, listen, and evaluate a new approach that dispenses with marketing and places sales firmly back in the driving seat.

Digital marketing and automation are the definitive ‘emperor’s new clothes. If there was ever a live show salespeople needed to watch, it’s this one.

- 16/11/23: Discover The B2B Strategy For Getting New Business in 2023/4 #08

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers! #09

Also, check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Salespeople need to lead the way. Learn and add these new skills to become irreplaceable!

Change your strategy before your competition does. This will be your new gold-rush!

The most popular page on most business websites is the About Us page. The reason being, browsers, prospects, i.e., potential customers want to know who the people are who they might decide to buy from.

This doesn’t mean it’s another opportunity to pitch the company. You already do that on your sales pages and throughout your website – I hope you do anyway!

Join me in this week’s live show where I walk you through my journey from starting out in technology sales in London’s West End through to where I am now, attempting to communicate this message to every B2B organisation in Technology, SaaS & Services Sales.

🗓️ If this resonates with you, join me on Thursday when I will explain my decisions, talk about the failures I and other business made and ultimately what has driven me to this point in time. It’ll be a bit of fun too as I drag out some of the old photos 😊

Upcoming Live Shows:

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.

When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation.

Everyone wants the new idea, product, or plan to work. But the reality is the foundation of our new strategies are based upon previous experiences, perhaps with a tweak here and there.

What if the foundation is flawed? What if the basis of our business intelligence is misguided but we have never had these errors pointed out? What if we are too blinkered, or worse misled, to even want to investigate these issues?

Well, that’s what has been happening for the past ten to fifteen years. No matter what your plans are for your future, you already know what you are going to be doing to affect growth in your business, what technology, SaaS, or services you are going to project to potential prospects and possibly, you have already mapped everything out in a revised budget projection for Q or Y 24/25.

History and statistics say you will not achieve much more than you did last year if you use the same strategy and tactics you have in the past.

Repetition has been the mantra of marketers. Why change a strategy that keeps paying them a salary? Why do anything different than all the competition. No one can be fired if everyone is doing the same thing – right?

🔥 The B2B Live Show Series You Can't Afford to Miss 🔥

Ditch Your B2B Marketing Playbook — The Clock's Ticking! You’ve been force-fed a 20-year LIE. The B2B landscape has been crippled because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the same way you would impulse-buy trainers.

🗓️ If this resonates with you, join me this Thursday when I will be exposing the sins, we have all committed and will continue to do so, until such time as we are ‘brought into the light!’. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:

- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!

Upcoming Live Shows:

- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.

Change your strategy before your competition does. This will be your new gold-rush!

26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs! - Unless you know a raft of different people, you will need to employ someone in Talent Acquisition or the services of either a recruitment agency, LinkedIn or a consultant to help you.

When it comes to sales and marketing in the B2B arena, I can safely say you’re going to be in for a bumpy ride and quite possibly you’ll lose your company – why – because in the main, you are being told a bunch of ‘huey’ because very few, if any, know the necessary blend required to build an effective sales and marketing team – fact.

If you think I’m talking nonsense, join me this Thursday at 11:00am (or watch on catch-up) to learn why Recruitment and Talent Acquisition are unable to fulfil the roles they purport to offer in today's cut-and-thrust of B2B Technology, SaaS and Services, sales and marketing.

🔥 The B2B Live Show Series You Can't Afford to Miss 🔥

Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!

Listen up! You’ve been force-fed a 20-year LIE. The B2B landscape? Crippled. Why? Because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the way you would impulse-buy trainers.

🗓️ Tune in to LinkedIn Live on Thursdays at 11:00 AM. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:

- 26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs!

- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!

- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!

- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!

- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!

Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and then decide your next course of action.

At first, you’ll be furious, then you’ll calm down and understand, then you’ll change your strategy before your competition does. This will be your new gold-rush!