Creating a business from scrap requires you to accept the risks that come with entrepreneurship, overcome ever-changing challenges and above all else nurture the passion that drove you into the business in the first place.

In this episode of But Who’s Counting?, host Dave Hartley is joined by Jimmy Sansone, Brother and Co-Owner of The Normal Brand, a St. Louis-based clothing startup success story. Dave and Jimmy discuss how they grew The Normal Brand from their parents’ basement to eight stores across five states with ups and downs along the way. The conversation dives into:

· Overcoming sudden adversity and leading your team to the other side intact

· Putting family first in the family business and why Jimmy’s most important title is “Brother”

· Managing supply chain disruptions and keeping shipments on schedule

· How to build a business that scales even once it leaves your home state

“Action is the best response [to an unexpected disaster]. We couldn’t control everything, the one thing we could control was our reaction to it. Action is the best antidote to anything and so getting to action right away instead of sitting and stewing about it is something that my mom, my dad, my grandparents always encouraged.” -Jimmy Sansone

Resources to Count On

Want more insight into Dave and Jimmy’s conversation? Check out these resources to learn more:

· Check out The Normal Brand’s lineup of elevated clothing that fits your normal

· Connect with Jimmy on LinkedIn

· Follow The Normal Brand on Instagram

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