• Season 4, Episode 10: What to wear today (with guest Jess Atkins)

  • Aug 2 2024
  • Length: 30 mins
  • Podcast

Season 4, Episode 10: What to wear today (with guest Jess Atkins)

  • Summary

  • Dahlia is joined by Jess Atkins Co-Founder of Style Book App. Style Book is an app which enables its +1m users to document, analyse and curate their wardrobes, creating their own personal style algorithm. Celebrated by Vogue, The Outnet, NY Times and described by Cosmopolitan Magazine as 'The Clueless Wardrobe (that) Exists in Real Life' the story of Style Book is fascinating. Jess reflects on where her relationship with the fashion industry started in her Conde Naste days and how a desire to look effortless translated into the development of the app. Dahlia and Jess discuss the opportunity for tech to help us dress more sustainably, more economically and more confidently. Jess shares personal stories she has received from users about how the app has helped them define their style and how it has helped to create more inclusive dressing. Miss out on this episode? In the words of Cher Horowitz 'As if!'
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