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Uncover the true power of cutting-edge data solutions and AI-driven insights as David delves into Polar Analytics' revolutionary plug-and-play data stack. Gain invaluable knowledge about creating a reliable source of truth for data activation, enabling you to make impactful decisions and drive revenue with ease.

In this episode, Jordan West with David Dokes, co-founder of Polar Analytics and former growth expert at Turo. The conversation covers a range of topics, from the significance of having a reliable source of truth for data to the evolving landscape of marketing messages and data enrichment. They unpack the secrets to scaling and navigating the complex world of ecommerce, discussing KPIs, leadership, AI, and the art of making better decisions. Tune in to gain valuable insights on achieving ecommerce success in today's dynamic market.

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of anticipating business fluctuations, as David Dokes shares his team's experience with higher-than-expected activity in August despite initially anticipating slow business.
• The current business climate is survival of the fittest, where those who understand the market thrive, and smaller agencies may struggle.
• The significance of raising funds, not focusing on competing solutions, and learning from past experiences in e-commerce growth.
• The challenges of B-to-B and B-to-C email marketing, regulation, and the motivations behind privacy initiatives.
• The necessity of detailed analytics for a digital company generating $10,000,000 in revenue, emphasizing the importance of a reliable source of truth for data.
• The increasing availability of conversion API connectors on the market and the trend of software cycles, discussing specialized point solutions and the need for a more holistic approach in software platforms.
• The challenges of data overload and the importance of a reliable source of truth for making good decisions, along with the three-step process of Polar Analytics for data activation and growth.

Today’s Guest:

David Dokes, he co-founder of Polar Analytics and a seasoned expert in ecommerce growth and data optimization. With a background in working on growth at Turo, known as the "Airbnb for cars," David brings a wealth of experience in scaling companies and understanding the challenges of combining product-centric and growth-centric approaches in the ecommerce space. As the co-founder of Polar Analytics, David has a deep understanding of the importance of a reliable source of truth for data and the need for data activation and decision-making in ecommerce brands.

Recommended Tools/Platform:

Partcl: https://www.particl.com/

Salesforce: https://www.salesforce.com/ap/

Triplewhale: https://www.triplewhale.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dol

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.

Learn more here: Revenued

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The concept of using a pop-up to offer discounts in exchange for learning about your brand's story and values is a fresh and effective approach to customer engagement.

In this episode, Jordan West unveils a game-changing tool that is revolutionizing email and SMS capture for ecommerce brands. He shares his discovery of a pop-up tool called Alia, which focuses on educating customers about the brand to drive higher conversions and increased customer lifetime value. Jordan delves into the success stories of brands using Alia, emphasizing the significant impact on sales and sign-ups. He also touches on the potential of the tool for ecommerce brands and his plans to get clients on board with this innovative solution

Listen and learn in this episode!

Key takeaways from this episode:

• The significance of innovative tools in the e-commerce space and how they can impact merchants.
• The introduction and endorsement of a new tool called Alia, which focuses on email and SMS capture.
• The impact of educating potential customers about a brand's special attributes on conversion rates and average order value.
• The success stories of brands, such as Urban Smokehouse, using the Alia pop-up and achieving significant increases in monthly sales and sign-ups.
• The suggestion to check out the Alia pop-up tool and potential benefits for e-commerce brands, along with a call-to-action to tell them that Jordan sent you.

Recommended Tools/Apps:

Alia Popup: https://apps.shopify.com/alia

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.

Learn more here: Revenued

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The game-changing announcement that YouTube Shopping is now integrated with Shopify. Discover why this is a massive opportunity for ecommerce brands and how it can revolutionize your approach to social commerce.

In this episode, Jordan West gets into the game-changing world of YouTube shopping and its integration with Shopify. He discusses the monumental impact of YouTube shopping on the ecommerce landscape and delves into the unique advantages it offers to merchants. From tapping into a mature audience with purchasing power to leveraging influencer collaborations, Jordan breaks down the key elements that make YouTube shopping a vital channel for new customer acquisition.

Listen and learn in this episode!

Key takeaways from this episode:

• YouTube shopping is now integrated with Shopify Plus and advanced plans, allowing customers to check out on the Shopify platform, which means owning the customer rather than renting them from a platform like TikTok or Amazon.
• YouTube has an older audience with greater purchasing power, making it a significant platform for influencers to drive product sales and for brands to reach potential customers.
• To participate in YouTube shopping, brands need to have a YouTube page with at least 1,000 followers. Platforms such as Shopify Collabs and SORAL are suggested for finding YouTube influencers to collaborate with.
• Brands in the United States are encouraged to explore the YouTube shopping channel and consider beta testing with agencies like appgrowthcommerce for potential early access and partnership opportunities.

Recommended Tools/Apps:

Saral: https://www.getsaral.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.

Learn more here: Revenued