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Discover how Maxx turned setbacks into stepping stones, overcoming supply chain woes and financial turmoil, only to emerge with Madison Braids—a brand that skyrocketed to a $3 million triumph. Imagine having the insights to double, even triple your ROI with laser-focused strategies; this episode holds the keys to that paradigm shift.

In this episode, Jordan West with Maxx Blank, a cofounder of Triple Whale, as he shares the incredible evolution of his ecommerce ventures. Our conversation navigates through Maxx's early days launching boutique operations like Ivy and Fig, to his current success with Triple Whale, a game-changing analytics platform for Shopify merchants. Join us as we explore Maxx's lessons learned from navigating supply chain challenges, leveraging Facebook ads, and developing cutting-edge solutions for the future of social commerce.

Listen and learn in this episode!

Key takeaways from this episode:

• Ecommerce Opportunities and Challenges: The initial phase (2015-2016) offered great opportunities in ecommerce via platforms like Facebook, but also brought challenges with supply chain and marketing.
• Targeting Niche Markets: Madison Braids' success shows the value of focusing on niche markets and how expanding to broader audiences can drive scalability.
• Robust Data Platforms: Triple Whale's evolution from a dashboard to a comprehensive data platform highlights the importance of meeting real business needs, especially in ad attribution and real-time analytics.
• Leveraging AI for Insights: The development of "Mobi" showcases the benefits of using AI tools to generate data insights and automate workflows, aiding effective business decisions.
• Adaptability: Maxx emphasizes staying flexible and skeptical of absolute predictions, which is crucial for navigating business changes and consumer shifts.
• Community Engagement: Events like the Whalies play a key role in building brand loyalty and recognition within the industry through community engagement.
• Pandemic-Induced Shifts: The ecommerce boom during COVID spotlighted the necessity for businesses to adapt strategies in response to external shifts.
• User-Driven Growth: Triple Whale's growth illustrates the power of user engagement in product development, leading to organic expansion.

Today’s Guest:

Maxx Blank, cofounder of Triple Whale. Maxx is highly connected to the ecommerce industry, particularly in data analytics and marketing strategy. He is an expert in developing platforms that provide comprehensive analytics solutions for ecommerce businesses, addressing challenges like ad attribution, and evolving products to support multi-touch attribution and real-time data visualizations.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.

Learn more here: Revenued

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With rising costs and constrained capital availability, we discussed the shift from pursuing "unicorn" startups to a keen interest in consistently profitable businesses.

In this episode, Jordan West with Jake Lerner gets into the unique and dynamic world of business financing. Together, they explore the intricacies of managing cash flow in the current economic climate and the shift away from traditional funding models. Discover how Revenued's innovative lending approach caters to businesses by focusing on revenue and performance guarantees, rather than personal credit scores.

Listen and learn in this episode!

Key takeaways from this episode:

• Immigration and Societal Reflection: The discussion highlights the multicultural dynamics of Toronto, emphasizing the significant Haitian and Jamaican communities. It also touches on concerns about modern educational systems and societal norms regarding gender identity.
• Entrepreneurial Financing Challenges: Many entrepreneurs face lower credit scores due to their business-building efforts, affecting their ability to secure traditional loans.
• Revenu's Financing Model: Revenu offers a unique lending approach focused on fixed weekly repayments, allowing businesses to manage cash flow without personal credit reporting or collateral. This model minimizes personal financial risk and offers lower fees compared to other fintech options.
• Impact of Business Debt on Personal Credit: Business debts can negatively affect personal credit. Revenu's products are structured to avoid reporting to personal credit bureaus, reducing the risk to individual credit scores.
• Fintech vs. Traditional Lending: Revenu provides more flexible and accessible funding solutions compared to traditional banks, which often require extensive criteria and have lengthy decision-making processes.
• Economic Climate and Funding: Despite rising costs in daily operations, venture capital is limited, and lenders are less willing to extend credit to small businesses post-SVB collapse. There's a noticeable shift towards acquiring consistently profitable businesses over chasing high-risk "unicorn" startups.
• Advice for Business Owners: It's crucial to separate personal and business credit liabilities, minimize positive account balance costs with potential financing, and explore different financing models to manage cash flow effectively.
• Trends in Ecommerce Financing: The discussion includes the evolving landscape of business financing, especially with the increasing interest in performance-focused profitable enterprises.

Today’s Guest:

Jake Lerner, CEO of Revenued- a digital fintech lending company. His expertise lies in cash flow management and supporting business financing beyond traditional credit score assessments.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.

Learn more here: Particl

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In the dynamic landscape of online business, scaling your brand isn't just an ambition—it's an art. If you've achieved the remarkable milestone of 6 to 8-figure sales, you're on the brink of something even bigger. Your story is already impressive, but imagine where it could lead with the right guidance.

In this episode, Jordan West with Mina Elias gets into the fascinating world of personal branding and the revolutionary impact of TikTok Shop on ecommerce. We'll explore the critical importance of building a personal brand and how it can open doors to incredible business opportunities. We'll also touch on essential strategies for account security, the evolving landscape of influencer marketing, and how companies are navigating challenges and seizing opportunities in the ever-changing digital marketplace.

Listen and learn in this episode!

Key takeaways from this episode:

• Personal Branding: Essential for building trust and reducing traditional sales needs. It's crucial for business growth and opportunities.
• Account Security: Importance of secure practices like two-factor authentication, shared through personal experiences of account issues.
• TikTok Shop Potential: Offers significant brand exposure despite fulfillment challenges. Impactful marketing focus over precise tracking.
• Talent Management: Prioritize hiring top talent and improving team performance. Understand weaknesses before outsourcing.
• Shifting Lead Platforms: Post-pandemic shift toward YouTube and LinkedIn over podcasts for lead generation.
• Marketing Strategies: Effective use of influencer and user-generated content marketing for brand growth.
• Strategic Partnerships: Be selective with partnerships to protect brand reputation and ensure impactful collaborations.
• Operational Challenges: TikTok Shop's fulfillment needs improvement for enhanced performance on other platforms like Amazon.

Today’s Guest:

Mina Elias, Founder & CEO of Trivium - is connected with Trivium, where he provides resources and assistance for Amazon sellers. He is a chemical engineer with a master's degree, an MMA fighter, and an expert in ecommerce, particularly in leveraging platforms like Amazon and TikTok Shop for business growth.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy.

Learn more here: Particl