Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.

• Storytelling is crucial in recruitment marketing to differentiate and sell the story of the organization.
• Recruiters should focus on consistency and the fundamentals of their sales process, while using technology to enhance their efforts.
• Joining local associations and chapters of national organizations can help build relationships and increase visibility.
• Recruiters should segment their prospects into current customers, former customers, and new leads, and tailor their marketing efforts accordingly.
• IP tracking can be a valuable tool for identifying website visitors and following up with potential leads.
• The best recruiters are those who are consistent, seek continuous education, and use coaching to stay on track.
• MPC (Most Placeable Candidate) marketing is an effective strategy for introducing candidates to potential clients and starting conversations.

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

This episode of Take the Stage with Brad Bialy and Brad Smith is PACKED with takeaways.

• The best staffing firms differentiate themselves by focusing on a specific niche and specializing in a particular area.
• They know who they are and who they aren't.
• They compete on value, not price, and are able to prove why they are the best in their space.
• They leverage data, case studies, and referrals to showcase their expertise.
• These firms understand the importance of reputation management and actively seek online reviews.
• They set SMART goals and have a clear plan to achieve them.
• In terms of marketing, the best approach depends on the niche, market, and goals of the staffing firm. It should be integrated with the sales process, differentiate the firm, and address the problems of the target audience.
• The conversation focuses on the importance of multi-channel marketing for staffing firms and how to get started with it. It emphasizes the need to understand clients' needs, create signature content, and break it down into bite-sized pieces for different marketing channels.
• The use of AI tools is also discussed, highlighting the need to find the right tool for the job and not force-fit AI solutions.
• The conversation also touches on the importance of evaluating and optimizing tech stack, investing in marketing automation and search engine optimization, and optimizing website conversion rates.
• Brad Bialy and Brad Smith emphasize the long game of building relationships and providing value throughout the buyer's journey.

Brad Bialy (LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Brad Smith

(LinkedIn)

Brad is a Certified Inbound Marketing professional who has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad has over 20 years of industry experience and stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.

Hosts

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.

As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.

Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.

Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

This episode of Take the Stage with Brad Bialy and Kelly Merbler is PACKED with takeaways.

• Focusing on strengths leads to better performance, engagement, and overall success.
• Leaders should focus on their own strengths and values in order to effectively lead others.
• Understanding and developing our strengths can lead to a more fulfilling and purpose-driven life.
• Leaders should create a culture that values and leverages individual strengths.
• Taking time for self-care and setting boundaries is essential to avoid burnout

Brad Bialy (LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Kelly Merbler

(LinkedIn)

Kelly spent twenty-one years as a regional executive with a global staffng organization where she was responsible for leading, hiring, developing and building successful sales and operations teams. She knows that the secret of success is hiring good talent, which begins with identifying what people do best and aligning them in the right role for maximum impact. She discovered her passion in life several years ago while attending a leadership conference where her soon-to-be mentor, Dr. John C. Maxwell, was the keynote speaker. It was there she became keenly aware of her interest and passion in helping other leaders discover their purpose in life.

Since then, she became a Gallup-Certifed Strengths Coach and faculty member of Maxwell Leadership, providing a wide variety of leadership and coaching programs to senior leaders and corporate clients, such as Louis Vuitton, HR Florida State Council, Ritz-Carlton Yacht Collection, UKG, Lennar Homes, and Carnival Corporation.

Kelly Merbler is the founding Principal of The Kelly Merbler Company, LLC, which is a leadership consulting frm based in South Florida specializing in Strengths-Based employee engagement and retention programs, culture building, keynote speaking and leadership development programs.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.

Hosts

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.

As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.

Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.

Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

In this episode of Take the Stage, Jay Ramos discusses the benefits of outsourcing functions in a staffing business and when to consider it. He highlights areas such as appointment setting, timekeeping, and collections that can be easily outsourced. Jay also shares his personal journey into the outsourcing mindset and the impact it has had on his business. He emphasizes the importance of maintaining company culture when working with outsourced teams and suggests including them in team meetings and events. Jay also discusses the California Staffing Professionals (CSP) and their role in building a community and advocating for the staffing industry in California.

Brad Bialy (LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Jay Ramos

(LinkedIn)

Jay Ramos began his staffing career in 2000 as an intern at Amtec, quickly establishing himself with a blend of humor and a genuine affinity for connecting with people. His dedication saw him rise through the ranks, transitioning from a full-time recruiter to President and part owner of Amtec. Jay’s commitment to fostering long-term client relationships and his innate drive to assist others have been instrumental in his success.

In 2008, Jay played a pivotal role in launching Amtec Global Solutions Inc., an offshore firm based in the Philippines. This initiative has significantly contributed to delivering cost-effective, high-quality recruiting, virtual assistant, marketing, and accounting services to U.S. companies.

Jay's achievements were recently highlighted when he was honored with the Staffing Professional of the Year award by the California Staffing Professionals Association. Additionally, he received the prestigious Essey Award, recognizing his significant impact and leadership in the industry. Jay also serves as the State President of California Staffing Professionals, further demonstrating his leadership and influence in the field.

Outside of work, Jay finds immense fulfillment in nurturing organizational growth and mentoring aspiring leaders. Jay has been happily married to Christine for 23 years, and together they cherish their time with their 22-year-old daughter. In his leisure moments, Jay enjoys surfing, boating, swimming, SCUBA diving, and exploring new destinations around the globe.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.

In this episode, Brad and Matt discuss various recruitment and digital marketing topics. They start by discussing personal updates and frustrations, then discuss a Monster advertisement that caught their attention. They highlight the importance of making it easy for candidates to take action and apply for jobs. They also discuss the sales process and the need for persistence, sharing data that shows most salespeople give up after 4 attempts. They provide tips on how to create a plan and stay in front of prospects to increase sales success.

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 145 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Smart Ideas 4: Smart ideas from the smartest minds in staffing. 7 hours. 14 speed talks. Save Your Seat: https://www.haleymarketing.com/smartideas/

Need more job orders? Struggling to find qualified candidates? Book 30 minutes of FREE strategic marketing consultation with Brad Bialy: https://bit.ly/stageoffer

What does it take to become an elite recruiter? In this conversation, Benjamin Mena discusses the importance of building deeper relationships and connections in the recruiting industry. He emphasizes the value of face-to-face interactions and spending more time with clients and candidates. The conversation also touches on the use of technology and automation in recruiting, including tools like Woodpecker for email automation and SeekOut for finding top talent. Benjamin highlights the need for recruiters to be mission-driven and to focus on making a difference in the lives of candidates and organizations. The conversation concludes with a discussion on the future of recruiting, including the increasing use of automation and the importance of personalization and clean data. 02:10 The Importance of Planning and Time Management 06:30 The Power of Being a Content Creator 09:13 Pivoting to New Niches and Industries 12:31 Building Deep Relationships with Hiring Managers 27:38 The Role of Technology and Automation 34:22 Being Mission-Driven in the Recruiting Industry 37:46 The Future of Recruiting: Automation and Personalization Smart Ideas 4: Smart ideas from the smartest minds in staffing. 7 hours. 14 speed talks. Save Your Seat: https://www.haleymarketing.com/smarti... Need more job orders? Struggling to find qualified candidates? Book 30 minutes of FREE strategic marketing consultation with Brad Bialy: https://bit.ly/stageoffer The Elite Recruiter Podcast is the top recruiting podcast for recruiters, providing insights and advice on how to find, hire, and retain top talent (https://www.eliterecruiterpodcast.com/)