Selling To Corporate

By: Jessica Lorimer
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  • Summary

  • There has never been a better time to sell high quality services to corporate organisations. In a time when the corporate world are spending over a trillion dollars per year on external vendors and suppliers, I want to show you how you can be creating, selling and delivering high ticket, high transformation offers to corporate organisations. So if you're a service based small business owner who is ready to learn the power of consultative selling to corporates, now is the time to hit that subscribe button and learn how you can increase your profits!
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Episodes
  • Black Friday episode: Why content doesn't work to sell to corporate clients

    Black Friday episode: Why content doesn't work to sell to corporate clients
    Oct 4 2024
    Have you ever wondered if or why traditional content strategies are falling short in selling to corporate clients? In this slightly controversial episode "Why Content Doesn't Work to Sell to Corporate Clients," Jess shares the changing landscape of disposable income and consumer sentiments, highlighting how consumers are growing tired of low-quality content and becoming more cautious with their spending. Jess discusses the reasons behind consumer buying behaviour—emotional connection, aspirational content, FOMO, and urgency—and why these tactics are losing their edge in today's market. If you are interested in finding out the limitations of traditional content strategies and want to discover effective alternatives for securing corporate contracts then tune in to learn how to adapt to the ever-changing market. In this episode I’m sharing; - Rethinking Content Strategies for Corporate Sales Success - Why Your Content Isn't Converting Corporate Leads - The Ineffectiveness of Content Marketing for B2B Sales - Transforming Your Approach: From B2C Content to Corporate Sales - Why Traditional Content Falls Short in the Corporate World - Boosting B2B Revenue: Beyond Social Media and Content - Selling to Corporates: The Faults in Content-Driven Sales - How to Adapt Your Content Strategy for B2B Success - The Pitfalls of Relying on Content to Secure Corporate Clients - Effective Alternatives to Content Marketing in B2B Sales Key Quotes; The Pitfalls of Low Ticket Sales: "For every low ticket offer that you sell, that you deliver as a one off with a stakeholder who is not in control of bigger budgets and is not interested in commercial transformations, you are avoiding spending time on business development with those people who could actually work with you in a more premium way and who could be responsible for helping you support their organisation with a much bigger transformation at a much bigger price point, which would raise your average transaction value." The Changing Business Landscape: "So one of the things I've noticed over the last probably 4 months, maybe 5, since I came back from LA, however long ago that is, is that the business to consumer space has changed in a very fast and slightly terrifying way." "Inbound leads are not worth what you think they are in the B2B space, really think about what you are looking to get out of your content for B2B at the moment and whether or not it's likely to help you achieve those goals." The Real Decision-Makers: "Senior stakeholders often don't have the time in their day to day to go out and find content and then consume that content. So they task somebody else." "How Jennifer McDonald Nethercott used The C Suite ® for an hour a week between November and January increasing her revenue by 15% and her profit by 35%." Key Resources Mentioned in this Episode: Tickets are now on sale here for the Converting Corporates Event 2025. Grab your Sales Tracking Spreadsheet here. Click here to watch my video on how to troubleshoot your sales process.! Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now. Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate. Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients. Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects. Connect with me on LinkedIn. If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review. Click here if you would like to listen to my recent TEDx talk.
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    39 mins
  • Could you increase your profit by over 30% using best practice sales techniques?

    Could you increase your profit by over 30% using best practice sales techniques?
    Sep 20 2024
    I’m sharing today’s Selling to Corporate ® episode with the amazing Jennifer Macdonald- Nethercott. Taking you on Jennifer’s inspiring journey as a Chartered Marketer and owner of Strath Communications, this episode is a treasure trove of insights for anyone looking to understand the art of blending marketing strategies with business objectives, maintaining financial stability, and effective sales-focused business growth. Tune in as Jennifer discusses her personal approach to building real relationships, the value of local insights, and how proactive outreach and tracking can lead to a 15% increase in turnover and a 35% rise in profit. Whether you’re considering joining the C Suite ®, looking for marketing support, or wanting to balance work and personal life, this episode is packed with actionable advice and real-life success stories. In this episode I’m sharing; The necessity of performing consistent daily sales activities. This practice is crucial for converting leads and sustaining business momentum. Discover how Jen plans her work schedules to achieve a harmonious balance between personal life and professional commitments, incorporating regular networking and strategic planning. Learn how the C Suite ® training program has transformed Jen’s sales processes, leading to consistent and impressive business results. Jen’s dedication to the training proves that trusting and following the process can yield spectacular outcomes. LinkedIn's effectiveness is waning for corporate clients. The Importance of Local Insight and Financial Planning in Marketing Key Quotes; Balancing B2B and B2C: "It's always interesting to me because it's one of the biggest questions that we get is, how possible is it to run a b to c and b to b business? And I always think, well, I do it, so it can't be rocket science." 00:02:1600:02:28 "Because when you are somebody who is qualified to a high level in your area, you can give companies very different strategic support than what we would normally think of as being strategy. When you are working with both coaches, consultants from that kind of solopreneur space to working on marketing campaigns, especially when they have more budget, there's a lot more strategic guidance that goes into that." 00:09:4500:10:28 It's that as a marketer, sales doesn't necessarily come naturally to you. But when you set up your own business, you have to become a salesperson otherwise you're not going to earn any money. Some of the smaller businesses I work with, you have to speak to them about what sales they're doing because, ultimately, like other coaches and consultants I work with, they need to be doing that one to one outreach as well to generate it because marketing is not going to provide all the leads they need for generating the income they want to. 00.27.33 - 00.28.36 Key Resources Mentioned in this Episode: Tickets are now on sale for Converting Corporates 2025, use code CELEBRATE for your special discount here. Grab your Sales Tracking Spreadsheet here. Click here to watch my video on how to troubleshoot your sales process.! Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now. Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate. Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients. Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects. Connect with me on LinkedIn. If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review. Click here if you would like to listen to my recent TEDx talk.
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    38 mins
  • Why your B2B revenue is stalling this summer (and what to do about it!)

    Why your B2B revenue is stalling this summer (and what to do about it!)
    Sep 6 2024
    In this episode, I’m covering the key reasons why sales can become a bottleneck in your business and sharing the importance of continuously developing your sales skills to avoid bad habits and scale effectively. We’ll explore the impact that lack of experience, confidence, and even a dislike of sales can have on both small business owners and larger corporate sales teams. Plus, I’ll share insights from a corporate client who discovered their own sales team was the bottleneck for their sales pipeline. In this episode I’m sharing; - Why your B2B sales are sluggish this summer and how to fix it - Unblocking your B2B revenue pipeline this summer: key strategies to implement - Summer Sales Slump? Diagnose and address your B2B revenue bottlenecks - How to Identify and overcome sales hurdles in your B2B business - Proven techniques to boost B2B sales and prevent summer revenue stalls - Is your B2B revenue stalled? Actionable steps to revitalise sales efforts - Combatting summer sales slowdowns: Essential B2B practices for consistent revenue - Re-energize your B2B sales process and avoid revenue stagnation - Overcoming B2B sales challenges in summer: Strategies for unblocking revenue - End your summer sales slump with these expert B2B revenue tips Key Quotes; "So if you're bottlenecking your business and your sales pipeline, you might find that that's down to a lack of understanding or a lack of measurement around metrics so that, actually, when you're thinking about making any time, energy, or financial investment into your sales pipeline and your development around sales, you're buying similar things rather than buying things that actually fix the problem." — Jess Lorimer 00:28:2300:28:34 "Put things in place, protect yourself, future proof your business, and ultimately give yourself more room to scale, to expand, to outsource, and deliver, most importantly, amazing client experiences, which are the whole point and the whole reason that you got into this crazy business ownership world in the first place." — Jess Lorimer 00:38:1700:38:38 “When they started their business, they started their business from a place of passion, of wanting to do really well, wanting to serve their clients really well, but with no foundational understanding of what it actually takes to create a new business development strategy.” — Jess Lorimer 00:07:0000:07:20 "We have to really make sure that we are learning and developing our sales skills at every stage in our business." — Jess Lorimer 00:16:4400:16:52 "Instead of focusing so much of the time on what I don't like, why don't I start focusing on what a good sales process looks like?" — Jess Lorimer 00:23:3900:23:47 "The biggest difficulty that most entrepreneurs see is that they don't know what they're doing right, but they also don't know what they're doing wrong." — Jess Lorimer 00:24:5600:25:04 Key Resources Mentioned in this Episode: Grab your Sales Tracking Spreadsheet here. Click here to watch my video on how to troubleshoot your sales process.! Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now. Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate. Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients. Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects. Connect with me on LinkedIn. If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review. Click here if you would like to listen to my recent TEDx talk.
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    39 mins
Leadership Marketing Economics
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