Episodes

  • E19. Blazar Capital Founder On Chamberlain Coffee And Starting Businesses With Creators

    E19. Blazar Capital Founder On Chamberlain Coffee And Starting Businesses With Creators
    Mar 21 2024
    EP 19: Vasilij Brandt is the founder and CMO of Blazar Capital, one of the world's top incubators for talent-led consumer goods companies. Chamberlain Coffee, MessyWeekend and Scandinavian Biolabs are some of the brands Blazar is building, and there are many more prominent talent-led brands to come. Gustaf and Vasilij discuss the dynamics behind starting businesses with creators, the value-unlock in the field and the do's and don'ts to succeed as a talent-led brand. See Topics below for details Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! http://instagram.com/gltore http://instagram.com/sequelxyz http://instagram.com/vasilijbrandt https://twitter.com/GustafToresson Topics (00:00) Launching Brands and Equity Structures (06:28) Evolution of Brand Building Strategies (20:38) Creator-Led Brand Success Formulas (30:53) Launching Authentic Influencer-Driven Brands (41:34) Timing and Influence in Company Launch Topic summaries: (00:18) Launching Brands and Equity Structures Strategic approach to starting a brand with a creator, authenticity, equity splits, and overview of Blazor Capital's ventures. (06:28) Evolution of Brand Building Strategies Blazor Capital's evolution, rising marketing costs, and use of celebrity talent to build brands in response to changing market conditions. (20:38) Creator-Led Brand Success Formulas Chamberlain Coffee's growth, remote collaboration, social media presence, Walmart partnership, marketing strategies, and creator-led brand success. (30:53) Launching Authentic Influencer-Driven Brands Influencer-backed brands need authenticity and genuine products to sustain success and compete in changing marketing landscape. (41:34) Timing and Influence in Company Launch Influencers face timing challenges when launching companies, balancing content creation and business development, and leveraging current relevance for success. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    46 mins
  • E18. Video (Swedish): Charlie Lindström On Chimi's Journey, Entering Apparel And International Expansion

    E18. Video (Swedish): Charlie Lindström On Chimi's Journey, Entering Apparel And International Expansion
    Feb 14 2024
    EP 18: In Swedish/på svenska (press CC for subtitles). ENG: Charlie Lindström is the Creative Director and Co-founder of Chimi, the high-end contemporary eyewear and fashion brand rapidly expanding in Europe and the US and worn by many of the world's tastemakers. We discuss the journey so far, and what's next for Charlie, and Chimi. See Topics below for details Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! http://instagram.com/gltore http://instagram.com/sequelxyz http://instagram.com/charlielindstrom https://twitter.com/GustafToresson Topics (Swe) (00:00) Tidig kontext och intressen för kläder och still (03:08) Skate och snowboarding (05:03) Stockholms nattklubbsvärld (12:38) Skolgång (14:38) Att jobba nattklubb kombinerat med starten av Chimi (20:32) Medgrundare Daniel och starten av Chimi (25:56) Första finansiering med blancolån (28:13) Produktutveckling och varumärke (34:46) Differentiering, core-katalog och närvaro i Paris (45:07) American Express Platinum (45:36) Internationell expansion (52:07) Produkt och estetik (54:07) Klädkollektioner (56:00) Personlig utveckling (01:01:16) Tips för att starta konsumentvarumärke (01:03:11) 30årsfest (01:06:30) Framtiden för Chimi --------------- Topics (Eng) (00:00) Early context and memories (03:08) Skate and snowboarding (05:03) Working in the Stockholm nightclub scene (12:38) Switching schools (14:38) How working in nightclubs helped the start with Chimi (20:32) Co-founder Daniel and the start of Chimi (25:56) Financing the start with personal loans (28:13) Product development and brand (34:46) Differentiating with retail and Paris presence (45:07) American Express Platinum (45:36) International expansion and further differentiation (52:07) Product and aesthetics (54:07) Entering apparel (56:00) Personal development (01:01:16) Tips for starting a consumer brand (01:03:11) 30th birthday party (01:06:30) Chimi's future Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 7 mins
  • E17. Video (Swedish): Fredrik Eklund On Growing The US #1 Real Estate Team And Launching An AI Company

    E17. Video (Swedish): Fredrik Eklund On Growing The US #1 Real Estate Team And Launching An AI Company
    Jan 26 2024
    EP 17: In Swedish/på svenska. Fredrik Eklund is leading the EklundGomes team at Douglas Elliman and is considered #1 in the US with transaction value over $4 billion. We discuss what's next for him. Fredrik Eklund leder Usas främsta fastighetsmäklar-team med transaktionsvärde på över $4 miljarder dollar i 2023. Vi diskuterar vad som kommer härnäst för Fredrik. http://instagram.com/gltore http://instagram.com/sequelxyz https://twitter.com/GustafToresson Topics (00:00) Intro (00:18) Tidigaste kontext (01:39) Fredriks mission (03:30) Att bli nykter (04:55) Sizen på Fredriks business (07:44) Affärsmodellen som mäklare i USA (13:50) Varför blev EklundGomes nummer 1? (18:00) American Express (18:49) Million Dollar Listings (20:18) Shiny object syndrome (23:58) Fredriks Real Estate AI-bolag Maya (36:10) Fredriks privata investeringar (38:38) Fredriks råd till den som vill börja göra det han gör Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
  • E16. Video: Building To $100m in Creator-led brands: Sahil Bloom's and Hunter Hammond's Assembly

    E16. Video: Building To $100m in Creator-led brands: Sahil Bloom's and Hunter Hammond's Assembly
    Sep 13 2023
    EP 16: Sahil Bloom, Codie Sanchez, Ali Abdaal, Sam Parr and Dan Koe have one thing in common. They all co-founded a business with Hunter Hammonds. He's turning the traditional agency model on its head, at Assembly - a portfolio of creator-led productized agencies on track to do $25m run rate with c.60% margin, that he co-founded with @Sahil_Bloom. Sahil has several million followers across Twitter, Linkedin and other platforms and can be considered a "B2B-creator". Together with Hunter, they have founded agencies such as Viralcuts, Heyfriends, and Keyframe. Today they are launching "Bitesized", an "A la carte" subscription agency in design. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! LINKS: http://instagram.com/gltore http://instagram.com/sequelxyz https://twitter.com/GustafToresson --- https://twitter.com/_hunterhammonds https://twitter.com/SahilBloom https://twitter.com/trybitesized Topics (00:00) Intro (00:42) An agency's biggest problem (03:57) Starting agencies with creators to 10x sales (05:29) How Sahil and Hunter's creator-operator relationship began (08:41) First three months launching 4 brands with $3m run rate (09:20) Why "productizing" an agency? (13:44) The big opportunity for "B2B creators" (16:46) Launching brands with Sam Parr, Codie Sanchez etc. (20:30) Who is a "Bitesized"' customer and how does it work? (22:30) Why "one-person agencies" don't work (23:26) Building a $100m B2B vs B2C creator-led brand (27:24) How to turn your business costs to profit-centers (30:18) A transition into B2C creator-led brands? (31:57) How niche should the creator be? (34:05) What is the perfect creator-operator match? (37:10) How is ownership split between the creator and operator? (38:01) Are 12 separate brands just a case of "Shiny object syndrome" and split focus? (39:26) Financial goals and margins (43:17) Scaling operations from 3 to 50 people in 4 months and further to 200 (44:55) The biggest surprise building Assembly (47:06) What audiences drive the B2B business? (50:21) How to balance how much you can "build in public" (54:40) Will you do an exit? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr
  • E15. Caspar Lee, Video: From Top Youtuber To Raising A VC Fund, Transitioning From Creator To Entrepreneur, Growth Hacks To Get Off The Ground

    E15. Caspar Lee, Video: From Top Youtuber To Raising A VC Fund, Transitioning From Creator To Entrepreneur, Growth Hacks To Get Off The Ground
    Jun 14 2023
    EPISODE 15:  Caspar Lee is a venture capitalist, entrepreneur, and one of the first Youtubers. As one of the OGs of the social media generation, Caspar featured interviews with the likes of The Rock, Ed Sheeran, Zac Efron, Kevin Hart and Anna Kendrick. In 2019, Caspar decided do leave Youtube to focus on his businesses Margravine (Talent Management), Influencer.com (marketing platform), Proper Living and launch his own VC fund Creator Ventures. Caspar is a Forbes 30 under 30 lister and we talk about his beginnings, rise to success, burnout, Tourettes and how he started a VC fund as a creator. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Caspar: https://www.instagram.com/caspar_lee Check out our sponsors: - Cyberghost VPN (80% off): https://bit.ly/3JknGfd Topics 00:00 Intro 01:05 What Caspar thinks about Stockholm and how Caspar and Gustaf met 04:18 Beginnings 07:45 Getting 10 million views in every video 11:01 Growing up in South Africa, choosing LA vs UK 16:20 Growth hacks to get off the ground 21:04 Interviewing The Rock, Kevin Hart, Ed Sheeran, Zac Efron, Anna Kendrick and Maisie Williams 25:38 The income needed to be happy 27:30 Leaving YouTube and the realization that led to it 32:15 Best and worst part of fame and the fear of being canceled 38:02 Turning down TV opportunities 43:36 Business ventures: WME IMG, $20m VC fund, creator platform, management company 52:17 Are you happy now? 52:14 Are you coming back to become a creator? 55:11 Anxiety 56:23 Dealing with Tourettes syndrome 01:00:58 Who does Caspar go to for advice? And the risk with mentors 01:06:15 What would Caspar change? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 16 mins
  • E14. Fred Stauffer, Video: LVMH's 15 Second Storyteller, AI Tools To Build A Big 1 Person Business, Storytelling Advice

    E14. Fred Stauffer, Video: LVMH's 15 Second Storyteller, AI Tools To Build A Big 1 Person Business, Storytelling Advice
    Jun 6 2023
    Episode 14: Director @fredericostauffer is one of the top videographers and video/campaign directors for Gucci, Prada, LVMH, Miu Miu, Adidas, and Disney. Exclusive interview about building a 1 person business. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Fred: https://www.instagram.com/fredstauffer Sponsors Cyberghost VPN (80% off): https://bit.ly/3JknGfd 00:00 Intro 00:40 Picked by the industry 07:08 Making videos look like magic 11:21 Haters 15:22 What scares Fred 16:33 Why did the brands reach out? 25:21 Building horizontal vs. vertical 36:30 The Louvre sliding into the DMs 43:11 Moving through creativity blocks 48:28 AI tools to build a big 1person business 59:07 Old school views in the industry 01:09:02 The Creative Directors' one-man-shows 01:13:10 Making Blockbuster movies 01:24:10 The Oscar winners shot scenes with iPhone Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 31 mins
  • E13. Anthony Padilla, Video: Building And Selling Youtube's #1 Channel Smosh, Connecting With Your Audience, Early Days Of Internet Advertising

    E13. Anthony Padilla, Video: Building And Selling Youtube's #1 Channel Smosh, Connecting With Your Audience, Early Days Of Internet Advertising
    Jun 2 2023
    Episode 13: Actor, comedian, and interviewer @AnthonyPadilla built Smosh: the world's most viewed channel and video on Youtube. He joined Youtube in 2005 when it was a few month's old and became one of the first online stars. In his interviews, he has spent time with flat-earthers, kidnapping victims and people with multiple personalities - to help people understand other people. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Anthony: https://www.instagram.com/anthonypadilla Topics 00:00 Intro 01:06 Setting up Smosh.com in 2002 04:44 The early internet days 07:56 Posting and paying for videos in the early 00's 14:10 Getting the #1 most viewed video on Youtube 17:30 A video on MoMa? 21:00 Building and selling Youtube's biggest channel Smosh 33:35 Dealing with online fame and crazy fan stories 39:47 Moving on 43:28 "I spent a day with ..." & flat earthers 53:42 Connection with the audience 55:13 Getting depth and spending a day with people with multiple personalities 59:59 Mission and future plans 01:04:30 How happy are you on a scale 1-10? Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 10 mins
  • E12. Cass Dimicco, Video: Building A Jewelry Brand Loved By Instagram's Tastemakers (Dua Lipa, Hailey Bieber, Kylie J), The Backend Of A Brand, Thinking Beyond Direct To Consumer

    E12. Cass Dimicco, Video: Building A Jewelry Brand Loved By Instagram's Tastemakers (Dua Lipa, Hailey Bieber, Kylie J), The Backend Of A Brand, Thinking Beyond Direct To Consumer
    May 24 2023
    Stylist and jewelry designer Cass DiMicco quit her 9-to-5 job as an assistant buyer in the fashion industry to become a full-time content creator and start the jewelry brand Aureum Collective, which quickly became a favorite among A-listers such as Hailey Bieber and Bella Hadid. Cass reveals her best tips for going from a corporate job to become a full-time content creator and her tips to go from creator to start your own brand. Please like and subscribe if you enjoyed this episode - it helps the channel get more great guests! Sequel: http://instagram.com/sequelxyz Gustaf: http://instagram.com/gltore Cass: http://www.instagram.com/cassdimicco Topics 00:00 Intro 00:32 Living in Miami 03:11 Fashion in New York 05:48 Corporate America in the fashion industry 09:23 Side hustling 11:39 Dealing with judgment 16:23 STAY OUT of your bubble 18:06 Creating Hollywood's favorite jewelry brand, Aureum 22:08 The backend of a brand 23:29 Cass's lifestyle 25:11 Challenges and opportunities as a creator-led brand 29:44 Building a team 34:38 Bella Hadid’s stylist reaching out and A-list celebs wearing your brand: what effect does it really have? 39:08 How gifting works 42:16 Thinking beyond Direct To Consumer / DTC Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 mins