Service Based Business Society Podcast

By: Tiffany-Ann Bottcher MBA
  • Summary

  • Attention entrepreneurs! Are you looking for ways to scale your service-based business without sacrificing your sleep? Look no further than The Service Based Business Society Podcast, hosted by Tiffany-Ann Bottcher. Each week, Tiffany-Ann shares valuable insights on productivity, business strategies, marketing trends, and tech secrets that you need to know in order to take your business to the next level. She firmly believes that a successful service-based business must prioritize an amazing client experience and sustainable, predictable, repeatable profit, and she'll teach you how to do just that. But that's not all - Tiffany-Ann also invites expert guests to share their knowledge and experience with you, providing even more valuable insights on service-based business growth and sustainability. You won't want to miss a single episode! If you're looking to create, grow, and optimize your service-based business, The Service Based Business Society Podcast is the perfect resource for you. And don't forget to join the community on Facebook by searching for "Service Based Business Society." MINDSET Focused on helping entrepreneurs cultivate the right mindset for success in their businesses. Hosted by experts in the field, the podcast covers a range of topics related to mindset and business, including self-improvement, goal setting, visualization, and meditation. The podcast provides practical tools and strategies to help listeners develop a growth mindset, overcome limiting beliefs, and build confidence. Through inspiring interviews with successful entrepreneurs and thought leaders, the podcast shows that a positive and resilient mindset is key to achieving business success. DATA-DRIVEN DECISION MAKING Dedicated to equipping business leaders with the knowledge and skills they need to lead with confidence, based on data-driven insights. Hosted by experts in business leadership, the podcast covers a range of topics related to data analysis and interpretation, strategic decision-making, and effective communication. It provides practical tools and strategies for interpreting complex data sets and using them to make informed business decisions that drive growth and success. Through engaging interviews with successful business leaders and industry experts, the podcast offers valuable insights and examples of how to use data to build strong teams and drive innovation. RELATABLE ENTREPRENEURSHIP STORIES A great resource for aspiring entrepreneurs looking to learn from the experiences of successful business owners. Through relatable and engaging entrepreneurship stories, the podcast provides valuable insights into the challenges and opportunities that come with starting and running a business. Hosted by experienced entrepreneurs, the podcast covers a range of topics related to entrepreneurship, including idea generation, product development, marketing, and fundraising. Each episode features inspiring interviews with successful entrepreneurs, who share their personal stories and provide practical advice and tips for those looking to start and grow their own businesses. BUSINESS TOPICS As businesses continue to evolve, it's essential for entrepreneurs and business owners to stay informed about the latest trends and best practices in marketing, bookkeeping, technology, and innovation. The podcast is a valuable resource for anyone looking to keep up with these changes and stay ahead of the competition. Whether you are just starting out or looking to take your business to the next level, this podcast is a great source of inspiration and guidance from real-world examples of entrepreneurship success. Brought to you by Bottcher Business Management Agency
    © 2023 Tiffany-Ann Bottcher, MBA
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Episodes
  • Counting Clicks
    Nov 13 2024
    In this episode, Tiffany-Ann Bottcher sits down with advertising analytics expert Jeff Greenfield to discuss the evolving world of digital marketing. Jeff, founder of Provalytics, brings decades of experience in analytics and shares insights on why impressions might matter more than clicks and how understanding incrementality can lead to smarter ad spending. If you're a business owner looking to make every advertising dollar count, this episode is packed with practical advice for you.Episode SummaryThis episode explores essential digital marketing strategies for business owners, from the importance of impressions and incremental value to the common pitfalls of focusing solely on click-throughs. Jeff explains why many businesses misunderstand ad performance and provides a roadmap to optimize your advertising investments.Key InsightsFocus on Impressions: Jeff explains why tracking impressions (eyeballs) is crucial for measuring the effectiveness of ads and growing brand awareness.Understanding Incrementality: Learn how to identify which ads bring in truly new customers versus those that capture leads you might have acquired anyway.Data-Driven Budgeting: Discover how setting up a simple Google Sheet can help you track delayed conversions and avoid cutting campaigns prematurely.The Red Bull Example: See how branding-focused companies like Red Bull succeed by creating emotional connections with audiences without focusing on direct clicks.Future of Digital Advertising: Jeff shares insights on emerging digital trends, including the growth of connected TV (CTV) and privacy-driven shifts that impact advertising.Self-Discovery Tips for Business OwnersTrack Impressions: Jeff advises adding an "Impressions" column to your ad reports for a clearer picture of ad reach.Delay Conversions: Track conversion timeframes to understand which ads impact long-term sales.Educate Yourself: Invest in courses or certifications to understand today’s rapidly changing ad landscape. Jeff offers a free attribution certification on his site to help business owners stay informed.Creators & Guests Tiffany-Ann Bottcher - HostJeff Greenfield - GuestClick here to watch a video of this episode. About the HostTiffany-Ann Bottcher, a seasoned business strategist, podcast host, and agency founder, combines a passion for data-driven decisions with a genuine focus on helping entrepreneurs grow their businesses. Her approach to digital business blends strategy and connection, making her a valuable resource for today's leaders.Connect with Tiffany-Ann:YouTubeTikTokWebsiteAbout the GuestJeff Greenfield is a recognized leader in advertising analytics and the founder of Provalytics, a company that focuses on actionable marketing insights for brands. With expertise across traditional and digital media, Jeff’s data-driven approach helps businesses optimize their ad spend and maximize returns.Website: Provalytics.comLinkedIn: Jeff GreenfieldFinal TakeawaySuccess in digital advertising isn’t just about the clicks – it’s about building brand awareness, reaching the right audience, and using data to drive decisions. Tune in as Jeff Greenfield shares valuable guidance on maximizing your ad budget and achieving real results.Time Stamps0:13 - Introduction to the Podcast and Topic Overview0:24 - Welcoming Jeff Greenfield, Analytics Expert1:12 - Jeff’s Journey into Analytics and Marketing2:58 - Defining Incrementality and Why It Matters5:00 - Impressions vs. Clicks: What’s More Valuable?7:35 - Common Mistakes in Digital Advertising9:40 - Red Bull's Brand-First Marketing Strategy12:15 - Budgeting for Effective Advertising15:28 - How Privacy Changes Impact Advertising18:03 - Steps to Improve Ad Tracking and Measurement22:58 - Simple Actions Business Owners Can Take25:30 - Why Continuous Education Matters in Advertising29:30 - Conclusion and Call to Action
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    46 mins
  • Bitter Free Business Boundaries
    Nov 6 2024

    In this episode, Tiffany-Ann tackles the nuanced topic of boundaries in business, specifically how they evolve as your business scales. Many business owners face the struggle of setting, maintaining, and eventually clawing back boundaries they've set too loosely at the start. Tiffany-Ann shares her own experiences with managing boundaries, from keeping work within set hours to dealing with client communications that can seep into personal time. She explains why establishing and respecting boundaries from the outset is critical, and how compromising these boundaries often leads to resentment—something only you, the business owner, are truly responsible for.

    Through candid stories, Tiffany-Ann talks about her early days of feeling obligated to be available 24/7, including a stressful payroll processing incident from a hospital hallway. She reflects on how such experiences shaped her view of what she is willing to do for work and the value of intentionally setting—and sticking to—boundaries that align with your growth. Whether you're in the early stages of your business or scaling to new heights, this episode is full of practical wisdom on staying true to your vision without compromising your personal well-being.

    Key Insights:

    • Boundaries are a reflection of what you are willing to do for money. It’s important to know your own limits and communicate them effectively.
    • It’s far easier to start off with strict boundaries than to try and claw them back later, especially when it comes to personal phone numbers and working hours.
    • The stories we tell ourselves about what we "must" do can lead us to overextend, but it’s entirely up to us to decide if these actions align with our long-term vision.
    • Automation tools and structured systems, like CRMs, can be great assets for setting boundaries while maintaining customer satisfaction.
    • Bitterness often arises from broken boundaries. Learning to stick to your limits is key to maintaining a healthy business-owner mindset.

    Click here to watch a video of this episode.

    Creators & Guests

    • Tiffany-Ann Bottcher - Host

    Timestamps:

    • (00:01:05) – The challenge of "clawing back" boundaries as your business grows.
    • (00:02:30) – Examples of unsustainable practices, like overly tight payroll timelines.
    • (00:05:10) – What a boundary really means—deciding what you’re willing to do for money.
    • (00:09:30) – Boundaries should change as you evolve, not as a result of giving up.
    • (00:10:59) – The difficulties of clawing back a personal phone number once given to clients.
    • (00:12:20) – A real-life example of a boundary lapse that led to unexpected resentment.
    • (00:14:06) – Set systems to maintain your boundaries, such as autoresponders and structured work hours.
    • (00:19:22) – The importance of upselling additional services to manage client expectations while maintaining boundaries.
    • (00:19:59) – How bitterness can cloud business decisions and how to keep emotions separate from practical choices.
    • (00:25:24) – The myth of the five-hour workweek: how clawing back commitments often feels counterproductive.
    • (00:26:51) – Boundaries evolve with your business, and what works for a startup may no longer serve you as you grow.

    Engage with Us: Don't forget to subscribe and leave a review to help more listeners find us! Engage with us on social media to continue the conversation on setting effective business boundaries.

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    33 mins
  • Email Deliverability Unlocked
    Oct 30 2024
    In this episode Tiffany Ann Bottcher sits down with email deliverability expert Matt Ratliff to explore the evolving landscape of email marketing in 2024. Matt, founder of Funnel Techie and a tech industry veteran with over 18 years of experience, shares his wealth of knowledge on how businesses can maintain email effectiveness while protecting domain health. With insights on the latest compliance requirements and technical strategies, this episode is a must-listen for business owners looking to ensure their emails land in the inbox.Episode SummaryThis episode dives into the essential strategies for maximizing email deliverability in 2024. Matt explains the importance of domain reputation, how subdomains can shield main domains, and why understanding engagement metrics is crucial for email success.Key InsightsStay Compliant: Matt shares recent updates from email providers like Google and Yahoo, explaining how compliance impacts email deliverability.Utilize Subdomains: Protect your main domain by using subdomains for marketing emails, a critical step to safeguard reputation.Monitor Domain Health: Key metrics like open rates and click-through rates are vital to maintaining a strong domain reputation.Take a Gradual Approach: When onboarding a new email list, Matt emphasizes the importance of starting slowly to build a positive domain reputation.Engage Effectively: Matt suggests ways to boost email engagement, from relevant subject lines to segmenting lists for more targeted communication.Avoid Common Pitfalls: Learn why certain links, like Bit.ly, can harm deliverability and how branded links can provide greater control.Self-Discovery Tips for Business OwnersMatt recommends identifying high-engagement contacts and re-engaging with them to strengthen domain health from day one.For new domains or re-engaging cold lists, Matt advises a step-by-step approach to avoid reputation issues.About the HostTiffany-Ann Bottcher is a skilled business strategist, podcast host, and mother who offers fresh insights into digital business and leadership. She combines strategy with genuine connections, making her approach valuable for entrepreneurs and leaders alike.Connect with Tiffany-Ann:YouTube: Tiffany-Ann BottcherTikTok: @ta_bottcherWebsite: tiffanyannbottcher.comAbout the GuestMatt Ratliff, founder of Funnel Techie, is an 18-year veteran in the tech industry with deep expertise in email deliverability and network engineering. With a comprehensive understanding of email compliance and domain management, Matt has become a trusted expert for business owners seeking to enhance email engagement and safeguard their domain reputation.Connect with Matt:Website: Funnel TechieYoutube: Funnel TechieFinal TakeawayEmail marketing in 2024 requires more than great content; it demands a proactive approach to domain health and compliance. Listen in as Matt Ratliff provides essential guidance to help your emails reach their audience and keep your domain reputation strong.Creators & GuestsTiffany-Ann Bottcher - HostMatt Ratliff - GuestClick here to watch a video of this episode. 00:13:41 - Introduction to Inbox IQ Tool for Email Stats00:14:08 - Building an Email Engagement System00:15:11 - Automation for Onboarding SaaS Clients00:16:23 - Address Concerns About Email Frequency and Domain Health00:17:41 - Importance of Monitoring Email Metrics00:18:58 - The Significance of List Segmentation and Engagement00:19:25 - Understanding Segmentation in Email Marketing00:20:16 - The Importance of Organized Email Sequences00:20:25 - Becoming an Automation Engineer for Effective Campaigns00:20:57 - Visualizing Automation Workflows with a Whiteboard00:21:42 - Mapping Customer Journeys for Better Engagement00:22:24 - The Role of Customer Choices in Email Engagement00:23:18 - Measuring Email Engagement Beyond Purchases00:24:43 - The Weight of Spam Complaints and Chargebacks00:25:28 - The Etiquette of Email Engagement as a Business Owner00:26:30 - Lessons Learned from Cold Email Strategies00:27:54 - Challenges with Cold Email and SMTP Providers00:28:20 - Understanding Email Provider Audits00:28:51 - Importance of IP Health for Email Deliverability00:29:21 - Challenges of Cold Email Strategies00:29:51 - Future of Cold Messaging00:30:27 - Building an Email List: Common Pitfalls00:31:03 - Starting with an Opt-In Page00:31:51 - Craft Your First Email: Tips for Success00:32:34 - The Importance of Starting Email Campaigns00:33:42 - Aesthetics vs. Functionality in Email Design00:34:09 - HTML Emails vs. Plain Text Emails: What Works?00:35:48 - Link Quality in Emails: Best Practices00:36:53 - Understanding Branded Links vs. Non-Branded Links00:37:35 - Understanding Email Tracking and Subdomains00:38:10 - The Importance of Using Subdomains for Email00:38:31 - Setting Up Transactional Email Domains00:39:02 - Marketing Subdomains Explained00:39:20 - Risks of Using Root Domains for Email00:39:54 - Benefits of Segregating Email Flows00:40:43 - Key Recommendations for...
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    46 mins

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