Welcome to the Service MVP Podcast! In this episode, host Joe Crisara, America's Service Sales Coach, sits down with marketing guru John Jantsch from Duct Tape Marketing. John shares his journey and insights on how to successfully market home service businesses. Discover the essence of a solid marketing strategy, the importance of understanding your ideal customer, and how to effectively use reviews and referrals to grow your business. Don't miss this episode packed with practical advice and proven strategies to elevate your marketing game and achieve greater success in the service industry.

Welcome to the Service MVP Podcast, hosted by Joe Crisara, America's Service Sales Coach. In this insightful episode, Joe is joined by esteemed colleague Lee Salz, a renowned sales contrarian and author. Despite knowing each other for 12 years, this marks their first face-to-face discussion, making the conversation even more special.

Lee shares his unique perspectives on sales, emphasizing the importance of empathetic expertise and understanding the emotional needs of clients. He recounts a touching story about a recent experience with a veterinary service, illustrating the significance of compassionate communication in sales.

The discussion dives deep into several contrarian concepts, such as the flawed notion of "great salespeople" and the importance of identifying performance factors that lead to success in specific sales roles. Lee also introduces his innovative EASE framework for handling objections and stresses the value of giving before expecting to receive in networking.

Whether you're a sales professional or a business owner, this episode is packed with valuable insights and practical tips to help you differentiate yourself and succeed in the competitive world of sales. Don't miss out on this engaging and enlightening conversation with one of the industry's most respected thought leaders.

Join Joe Crisara, America's Service Sales Coach, on the Service MVP podcast as he sits down with Jeff Tauzin, a seasoned expert in the home service industry. In this insightful episode, Jeff shares his journey from working in his family's HVAC business to becoming a successful business owner and advisor.

Discover the essential strategies for avoiding common mistakes in building a profitable home service business. Jeff delves into the importance of pricing correctly, the dangers of expanding too quickly into new business units, and the pitfalls of running a lifestyle business. His advice is grounded in years of experience, making it invaluable for contractors looking to enhance their operations and profitability.

Tune in to gain wisdom from Jeff's firsthand experiences and learn how to create lasting value in your service business. Whether you're an HVAC contractor or operate in another trade, this episode offers practical tips to help you succeed.

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Tune in to learn practical tips and strategies for scaling your business, fostering a positive work environment, and achieving long-term success in the trades industry.