This is the final (for the foreseeable future) She Built This podcast episode!

In this episode, I share some of the things I've been sitting with and thinking about lately in regards to the transition around She Built This, how I'm taking a step back from the show, and some inspiration for YOU if you're considering:

• Letting go of something in your life or business
• Making a shift or pivot in a different direction
• Closing your business or venture entirely

Whether your "era" in question has been personal, professional, spiritual, emotional, physical, or something in between -let's send it off with a proper goodbye and wish it farewell together.

Mentioned in the episode:

My Content with Character Podcast

• Start HERE: 4 Questions to Ask Yourself When Starting Something New
• 6 Types of Procrastination
• 4 Out-of-the-Box Ways to Increase Visibility

EmilyAborn.com: My Copywriting Business

Abbreviated version of the 6 steps I share:

1. Celebrate, grieve, thank

2. Reflect and take stock of the lessons learned

3. Set realistic goals and intentions for your next phase

4. Let go emotionally

5. Gather up your support system

6. Take action steps

Connect with Me

I’m your host Emily Aborn and I’m a Content Copywriter which means I spend most of my time helping clarify messages and give ideas their voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration.

I provide lots of done-with-you resources like my podcast, a very extensive and informative blog, and my weekly emails! I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online: Website: www.emilyaborn.com Email: emily@emilyaborn.com Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn

Authenticity used to be my favorite word...

I used to absolutely LOVE the word "authentic". It meant something. Genuine and true blue.

I blame marketing but authenticity has lost a bit of its spark as it became a "strategy" and "tool" for business owners.

In this episode, my guest, Melissa Snow and I get into the word Authenticity and unpack what it really means. We also couple it with another scary one that goes hand-in-hand with being authentic, "networking". Don't let the internet buzz ruin these words for you!

In this episode:

• We get into what it means to be authentic
• What authenticity isn't
• How to learn more about the authentic, true blue YOU human inside
• How to network like a human
• What it looks like to infuse intention into what you do and share

Melissa helps make the intangible tangible as she offers practical action steps, and of course a little soul-searching to get you started!

About Melissa Snow

Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides women with essential support and resources for business growth. Melissa's mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She lives in Colorado Springs with her husband, two dogs and three cats. She loves iced coffee, true crime, Taylor Swift and buying books she’ll never read.

Website

Instagram

Facebook

Virtual Speed Networking Events

About Me, Your Host - Emily Aborn Content Copywriter, Speaker, and Podcast Host

I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn She Built This Podcast Book a Strategy Session with Me

Content with Character podcast

No, we're not just sharing a bunch of unpopular opinions in this She Built This episode...

We don't kick it off by saying, "I don't know who needs to hear this..." but we DO dive into the world of online business and unpack some of the myths, tricks, blanket advice, and generic business building tips you see flying around on the internet.

I'm joined by special guest, Jessica Lackey, to debunk myths about online business and more.

What's inside the episode:

• Inbound vs. outbound
• Marketing vs. relationship-building (how even THAT sounds sleazy!)
• Scaling
• The elusive, yet magical seven-figure mark of success
• Is it a niche or is it a pattern?
• Reels - are we doing this? Yay or nay?
• Cultivating a playlist vs. pushing noise into the feed
• Finding communities that are a good fit
• And so much more!

About Jessica Lackey

Bio:

Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Connect with Jessica:

Listeners can connect with Jessica, take her free Radical and Rooted Business Lifecycle Assessment, and learn about her services, including next steps by visiting the following link https://www.jessicalackey.com/welcome

Website:

https://www.jessicalackey.com/

Social links:

Instagram: https://www.instagram.com/jessicalackey_consulting/

LinkedIn: https://www.linkedin.com/in/jessica-lackey/

Twitter: https://twitter.com/jslackey

YouTube: https://www.youtube.com/@jessicalackey

About your host, Emily Aborn

I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde. Email: emily@emilyaborn.com Website Facebook Instagram LinkedIn Book a Strategy Session with Me

Content with Character Podcast