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In this episode, Assia sits down with Kerri Steele, founder of Little Hearts of Hope and the beloved “King Cake Lady of Frisco.”

Kerri ’s entrepreneurial journey began after the devastating loss of her husband to cancer while raising three young children. Out of her own grief came a vision: to create accessible support for kids facing the emotional weight of a parent’s illness. Today, her nonprofit, Little Hearts of Hope, serves families in 38 states, offering children monthly creative expression activities that build resilience, emotional regulation, and hope.

Kerri opens up about:

• Starting a nonprofit from scratch without business or therapy experience
• Balancing motherhood and entrepreneurship while honoring her mission
• The unique funding challenges nonprofits face—and why staying true to her faith-based vision mattered more than compromise
• How setting boundaries around heavy emotional work helped her avoid burnout
• The role her children played in building the nonprofit and the values they gained along the way
• Expanding Little Hearts of Hope through summer art camps that teach creativity as a coping tool
• Her second business passion: running a thriving cottage bakery, specializing in authentic New Orleans king cakes loved by the Frisco community

Connect with Kerri:

• Website: www.littleheartsofhope.org
• Instagram: http://www.instagram.com/littleheartsofhope/
• LinkedIn: http://www.linkedin.com/company/little-hearts-of-hope

Ways to Get involved:

• Prayer Team - https://littleheartsofhope.org/prayer-partner/
• Sponsor a Child - https://littleheartsofhope.org/donate/
• Donate - https://littleheartsofhope.org/donate/
• Event Sponsorships - contact kerri@littleheartsofhope.org for info on next event
• Supply Drives - https://littleheartsofhope.org/how-to-help/
• Packing Parties - https://littleheartsofhope.org/how-to-help/
• Speaking engagements - https://littleheartsofhope.org/how-to-help/
• Serving on a committee or the board - https://littleheartsofhope.org/meet-the-board

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Have you ever felt like your identity as a mom and your identity as a business owner were colliding—and you weren’t sure who you’d be on the other side?

In this episode, Assia shares her journey of navigating identity, grief, and motherhood while running her business, Windhaven Academy. From buying a childcare center while pregnant to raising her children within its walls, Assia reflects on what it means when life and business evolve at the same time—and how to honor the grief that comes with closing one chapter while stepping into another.

She opens up about the emotional impact of her son graduating from her school, the identity crisis that followed, and how she allowed herself the space to slow down, process, and reconnect with her purpose. If you’ve ever struggled with balancing motherhood and entrepreneurship, or wondered how to let your business grow without losing yourself in it, this episode will speak to you.

Tune in to hear:

• What it’s really like to build a business while raising babies at the same time
• Why sending her children to school outside of Windhaven sparked an unexpected identity shift
• How grief and evolution show up in business transitions (and why both are valid)
• The importance of creating a business that can run without you in every season
• Practical wisdom for moms who want to grow as women and CEOs without burning out

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What if your brand and website could do the heavy lifting for you—clarifying your message, boosting conversions, and helping you show up with confidence?

In this episode of She Busy, host Assia Mahmood sits down with Stacy Aguilar, a brand and web designer, strategist, and design mentor who helps female founders elevate their online presence. Stacy shares practical tips for creating a brand and website that not only look beautiful but also strategically support your growth, visibility, and confidence as a business owner.

You’ll hear:

• Why your brand and website should work as hard as you do
• The most common mistakes entrepreneurs make with their websites (and how to fix them)
• Simple design principles—like spacing, contrast, and hierarchy—that instantly level up DIY graphics
• How Canva’s brand kit and templates can make consistency easy
• Quick, high-impact website tweaks that improve user experience and conversions
• How branding impacts your confidence and helps you show up as the expert you already are
• Stacy’s personal journey balancing motherhood, entrepreneurship, and building a business that supports her family
• The inspiration behind her new course, The Good Design Method, a DIY program to help entrepreneurs master design basics and elevate their branding

Connect with Stacy:

Website: www.stacyeaguilar.com
IG: www.instagram.com/stacyeaguilar

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What if the reason you still feel stuck in your business isn't because your team can't handle it—but because you’ve never actually said no?

In this episode, Assia gets real about the illusion of freedom so many women founders fall into. She shares how her business had grown, her team was in place, and yet—she kept getting pulled back into the same role she had worked so hard to escape. Why? Because she never gave herself permission to stop.

If you’ve built the business, hired the people, and still feel like the default safety net for everything…this episode is your permission slip to step into your rightful role as the visionary leader.

Tune in to hear:

• The silent guilt that keeps women leaders stuck in roles they’ve outgrown
• Why “freedom” in business often feels like a moving target
• The surprising reason your team might still expect you to jump in
• The identity shift that happens when you say "no" without an excuse
• How to reclaim your time, your leadership, and your next-level vision

Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.

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What if AI could feel less overwhelming and more empowering in your business—and actually sound like you?

In this episode, Assia sits down with dynamic duo Lauren Shaw and Lauren Capwell, the founders of The Laurens.ai, to explore how female entrepreneurs can use AI to streamline sales, amplify their message, and reclaim their time. With backgrounds in high-ticket sales and aerospace engineering, these women are making AI accessible, actionable, and deeply personal. From custom GPTs to brand voice training, they’re transforming how women build smarter, more scalable businesses without burning out.

Whether you’ve dabbled in ChatGPT or have no clue where to start, this episode will leave you feeling energized, informed, and ready to tap into the power of AI with clarity and confidence.

Tune in to hear:

• Simple ways to start using AI today—even if you’re not tech-savvy
• How AI can clarify your messaging and connect more deeply with your ideal client
• Ways AI can support content repurposing, marketing strategy, and team delegation
• What ChatGPT is really good at (and how to prompt it better)
• Mind-blowing personal and business use cases—from garden planning to break-up therapy
• Why AI is a game-changer for brick-and-mortar business owners
• How The Laurens’ custom GPTs create content that sounds exactly like you
• Predictions on how AI will transform entrepreneurship over the next 5 years

Resources & Links:
Join the free AI Clarity Community: https://thelaurens.ai
Follow @thelaurens.ai on Instagram, LinkedIn, and Facebook
Try their AI Sales Accelerator or explore the Clarity Playbooks

Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.

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Are you stuck in autopilot, doing all the "right things" but still feeling unfulfilled?

In today’s episode, I’m joined by the incredible Molly Asplin—a high-performance coach, mom of three, and former corporate girl turned entrepreneur. We’re continuing the convo we started over on her podcast (The Dream It Do It Podcast), and it’s one you don’t want to miss.

We dive deep into the difference between hustle culture and true high performance, why so many ambitious women feel stuck even when they're "successful," and how to create a life that actually feels good. Whether you're in corporate, building your own business, or juggling both—this conversation is packed with permission, perspective shifts, and practical takeaways.

Tune in to hear:

• The truth about why "I don’t have time" is holding you back more than you think
• What high performance really means—and how it’s not the same as hustle
• How to know when it’s time to pivot in your career or business
• Why your energy—not your to-do list—is your most important business strategy
• The hidden mindset trap that stops ambitious women from becoming their next-level selves
• How your routines (morning and evening) shape your success
• The power of surrounding yourself with growth-minded women
• Why community and recharge rhythms are the secret weapons most women overlook

Connect with Molly:

Instagram: @molly.asplin

Website: www.mollyasplin.com

Listen to the The Dream It Do It Podcast

Grab your free Monthly Printable for Bold, Focused Growth: www.mollyasplin.com/momentum

About Molly:

Molly Asplin is a High-Performance Coach and host of the Dream It Do It Podcast. After climbing the corporate ladder and then scaling a nationwide team of 1,200+ coaches in the direct sales space, she realized success isn't just something on paper—she believes in deeper fulfillment. Now, she helps ambitious working moms and female entrepreneurs create more energy, clarity, and consistency so they can build careers and lives they’re actually excited about. Through retreats, coaching, and her online membership, she empowers women to stop living on autopilot and start leading purpose-driven lives.

Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.

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Are you trying to build a warm, personal brand—while sending cold, corporate emails?

In this episode, Assia shares about a time she lost her voice in her own business. What started as a vision for a community-first, family-centered childcare center quickly got muddied by comparison, corporate expectations, and industry norms.

Whether you run a brick-and-mortar or an online brand, this episode is your reminder to come back to your vision, your voice, and your vibe.

Tune in to hear:

• Why comparing yourself to competitors can kill your creativity
• The subtle ways “industry speak” sneaks into your messaging
• How Assia reclaimed her voice (and rewrote every email)
• The difference between “professional” and “personal” in small biz
• Why people don't want perfect—they want you

Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.

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Do you ever feel like you're carrying the weight of everything—your business, your home, your kids—and wondering why no one else seems to notice?

In this episode of She Busy podcast, Assia Mahmood dives into the conversation every woman has felt but few are actually talking about: the mental load. The spinning mental to-do list. The invisible labor. The exhausting sense that you’re the only one holding it all together.

But what if the mental load isn’t your enemy—it’s your edge? This isn’t about offloading the list. It’s about reframing how we view the way women think, lead, and strategize—at home and in business.

Tune in to hear:

• Why the mental load isn’t a flaw—it’s a feature
• How to stop expecting your partner or team to think like you
• A powerful reframe on delegating that builds trust (and confidence)
• Why respecting your strengths as a woman is the key to leading well
• How to design your home and business systems around how your brain works

Thank you for listening to my show! Don't forget to like, subscribe, and leave a 5-star review if you find this episode helpful.

And if you're struggling with overwhelm in your business... Download my FREE Delegation Blueprint!

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