Do you think you have a money problem in your business?

What if the real issue is sales?

In this episode, I break down the common misconception that financial struggles are due to poor money management when, more often than not, it’s a lack of sales that’s holding you back. If you’re finding it hard to generate revenue, this episode will give you actionable strategies to prioritize sales and turn your business around.

We start by exploring the fundamental role that sales play in business success. I share personal experiences and client stories that highlight how businesses often focus too much on perfecting their products or operations, only to neglect marketing and sales—the lifeblood of any profitable company. It’s a common mistake, especially among women entrepreneurs, who may feel uneasy about selling or fear rejection. But here’s the truth: sales don’t have to feel “sleazy.” When you focus on serving your customers and solving their problems, selling becomes an authentic part of what you do.

From reframing how you think about sales to practical advice on building confidence in the sales process, this episode covers it all. I also introduce the concept of outreach, which is the third step in the She Means Profit framework. Effective outreach, through marketing and sales, allows you to connect with your target audience, generate leads, and ultimately increase revenue.

Tune in for a deep dive into how sales can transform your business and why it should always be your first priority. Whether you’re just starting out or struggling with a cash crunch, these tips will help you create a sustainable and profitable business. Plus, I introduce the Path to Profit with Sales course, designed to provide a more in-depth guide on building sales strategies that work.

Listen to learn:‌

• Reframe Sales: Shift your mindset from “selling” to “serving” your clients—focus on solving their problems.
• Sales First, Then Everything Else: Prioritize sales and marketing before perfecting your product or branding to ensure long-term business success.
• Confidence in Sales: Overcome fear and rejection by practicing and gaining confidence in your pricing and sales approach.

Links:‌ ‌

• Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
• Join our She Means Profit Facebook group

Courses:

• Cash Confident Mindset: Transform Your Mindset into a Money-Making Machine
• From Office to Entrepreneur: What You Need to Know to Build a Successful Business
• Path to Profit With Sales: Insights into Marketing and Sales
• Cash Confident Framework: Smart Money Management for Small Business Owners
• From Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your Industry
• Cash Catalyst: Mastering Personal Finances for Successful Business Owners

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

Are you dreaming of leaving your 9-to-5 and stepping into the world of entrepreneurship?

In this episode, I dive deep into my own journey of transitioning from a secure job to becoming a full-time business owner. If you’ve ever felt the desire for more freedom, fulfillment, or financial independence, this episode is for you.

I start by addressing one of the biggest challenges in any major life change—fear. I know firsthand how natural it is to feel uncertain, whether it’s fear of failure, success, or simply the unknown. But here’s what I’ve learned: fear is a signal that you’re on the brink of growth. It’s about embracing that fear and using it as a driving force to push toward your goals. Every successful entrepreneur has faced these emotions. The key is to take that first step, even when it feels overwhelming.

From there, I share practical strategies. One of the best ways to transition from employee to entrepreneur is by starting a side hustle—exactly how I did it. This approach allowed me to build a customer base and refine my offerings while still maintaining the safety net of a full-time job. In this episode, I offer advice on finding your passion, managing your time, and testing your business idea. Based on my own experience, you’ll likely need to refine your offer as you go, but the rewards—freedom, fulfillment, and financial independence—make the journey worthwhile.

If you’re ready to take the leap from office to entrepreneur, this episode is full of actionable tips to get you started. I also introduce my digital course, From Office to Entrepreneur, designed to guide you through this transition step-by-step. You’ll learn how to build your business gradually, manage the risks, and maintain consistency for real growth. Entrepreneurship isn’t just about making a living—it’s about creating a life.

Links:‌ ‌

• Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
• Join our She Means Profit Facebook group

Courses:

• Cash Confident Mindset: Transform Your Mindset into a Money-Making Machine
• From Office to Entrepreneur: What You Need to Know to Build a Successful Business
• Path to Profit With Sales: Insights into Marketing and Sales
• Cash Confident Framework: Smart Money Management for Small Business Owners
• From Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your Industry
• Cash Catalyst: Mastering Personal Finances for Successful Business Owners

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

"The way you think determines your success."

— Melissa Houston

Have you ever wondered why some entrepreneurs thrive while others falter? It’s not just about skills or strategy—it's mindset. In today's episode, we're diving into the first step of my Profit Method Framework: mindset. Why start here? Because your mindset can make or break your business. It’s the foundation on which every decision is made, whether you're just starting or ready to scale to the next level.

Whether you’re stuck in fear or just playing it safe, mindset can help you navigate through those barriers. I get it—being an entrepreneur is filled with ups and downs. You want to make an impact, but you also want financial success, and maybe you feel those two are at odds. They aren’t! You can absolutely make a lot of money while making a meaningful impact, and that’s where mindset comes into play.

Mindset isn’t about toxic positivity or pretending everything is perfect. It’s about resilience—about understanding that fear will always be there but pushing forward anyway. I’ve often heard people say, “What if I fail?” but I encourage you to ask, “What if I succeed?” It’s a scarier question in many ways because success opens doors you might not have imagined. And yes, stepping out of your comfort zone is uncomfortable, but it’s where growth happens.

In today’s episode, we dive deep into these mindset strategies, and I share my personal journey—from battling self-doubt to creating a seven-figure business. And believe me, it didn’t happen overnight.

So, are you ready to transform your mindset and take your business to the next level? In this episode, I’ll show you how to reframe fear, visualize success, and stay present in your entrepreneurial journey.

Listen to learn:‌

• Your mindset is the foundation of your entrepreneurial success, influencing every decision whether you are just starting or scaling.
• Reframe fear as a signal for progress rather than a stop sign, recognizing that it shows you're doing something important.
• Failure is not final; instead, treat every setback as a valuable learning opportunity.

Links:‌ ‌

• Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
• Join our She Means Profit Facebook group

Courses:

• Cash Confident Mindset: Transform Your Mindset into a Money-Making Machine
• From Office to Entrepreneur: What You Need to Know to Build a Successful Business
• Path to Profit With Sales: Insights into Marketing and Sales
• Cash Confident Framework: Smart Money Management for Small Business Owners
• From Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your Industry
• Cash Catalyst: Mastering Personal Finances for Successful Business Owners

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa