So when do you start looking for an intro? Does it make you more professional? When does it hurt your videos? First off, there's nothing wrong with having one, right? It's a little extra branding. It's a little extra recognition for people. Maybe you just wanna show your logo. Maybe it's got a little tagline, but it should always, always, always be short.

We're not half-hour shows most of the time. Some of you might be, but most of us aren't producing network television or movies with long lists of credits and different legal obligations that we have to fulfill. It's literally a spot just to go, "Hey, look, it's my video." "Isn't my logo cool?" "You know it's coming from me now. "Let's get into the content."

Breaks up the little generic intro where I tease you what I'm gonna talk about, and the actual meat of the content, and a rule that I like to abide by is never, ever, ever let that intro be longer than 10 seconds.

You ever go to watch a video? It's a five-minute video, and the intro is two minutes, and it's the freaking Marvel Cinematic Universe movie opening. It's flipping, and all the different colors and things, and it's really cool the first time you see that. Well, if I'm watching video after video of yours, and every video's got a two-minute-long intro that I guess I could sit there, and scroll over, and try to skip it, and hurry through, but now you're annoying me. I don't need that long of an intro. I already know what your video is because I went from your channel to your channel to your channel. Make sure that you're keeping that in mind for the viewers. Keep it short, keep it simple, get it on, get it off the screen so the viewers can get to the content.

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Mark Hicks
Prime Branding, LLC.
P.O. Box 1229
Royal Oak, MI 48068

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